Only 16% of discussions around the film Argo from January 10th to February 14th, 2013 centered on the Academy snubbing Ben Affleck for Best Director. Similarly, only 5% of conversations about the film Zero Dark Thirty during that same time period focused on its polarizing torture scenes.

2. Quick
Fact:
Date
Range:
(1/10-­‐2/14/13)
Only
16%
of
Argo’s
conversa.on
is
about
the
Academy
snubbing
Ben
Affleck
for
Best
Director
Only
5%
of
Zero
Dark
Thirty’s
conversa.on
is
about
the
polarizing
torture
scenes
©2013 Networked Insights Data | Page
2
Confidential & Proprietary

3. Quick
Fact:
Date
Range:
(1/10-­‐2/14/13)
Only
16%
of
Argo’s
conversa.on
is
about
the
Academy
snubbing
Ben
Affleck
for
Best
Director
Only
5%
of
Zero
Dark
Thirty’s
conversa.on
is
about
the
polarizing
torture
scenes
©2013 Networked Insights Data | Page
3
Confidential & Proprietary

4. 2/20/13
©2013 Networked Insights Data | Page
4
Confidential & Proprietary