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Neha Chhibber Taneja
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Consumer Buying Behavior
Learning Objectives ,[object Object],[object Object],[object Object]
Consumer Market ,[object Object]
Consumer Buying Decision Process Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Post-Purchase Evaluation
Types of Buying Behavior ,[object Object],[object Object],[object Object],[object Object]
Factors Influencing Consumer Behavior ,[object Object],[object Object],[object Object],[object Object]
Personal Factors ,[object Object],[object Object]
Stages in Family Life-Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Psychological Factors ,[object Object],[object Object]
Psychological Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychological Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychological Factors ,[object Object],[object Object],[object Object],[object Object]
Psychological Factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Psychological Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Functional Factors ,[object Object],[object Object]
Social Class ,[object Object]
American Social Classes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group Influences Strong Weak Strong Weak Brand Choice Product Choice Private Necessities Mattresses Floor Lamps Refrigerators Public Necessities Wrist Watch Automobiles Dress Clothes Private Luxuries TV Video Games Ice Makers Trash Compactors Public Luxuries Golf Clubs Snow Skis Sail Boat
Family Influence on Buying Behavior ,[object Object],[object Object],[object Object]
Culture & Subcultures ,[object Object],[object Object],[object Object],[object Object]
Adoption Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Buying Motives: Psychological or Functional? ,[object Object],[object Object],Psychological
Examples of Buying Motives: Psychological or Functional? ,[object Object],[object Object],Psychological
Examples of Buying Motives: Psychological or Functional? ,[object Object],[object Object],Functional
Examples of Buying Motives: Psychological or Functional? ,[object Object],[object Object],Functional
Examples of Buying Motives: Psychological or Functional? ,[object Object],[object Object],Psychological
Examples of Buying Motives: Psychological or Functional? ,[object Object],[object Object],Functional
Examples of Buying Motives: Psychological or Functional? ,[object Object],[object Object],Functional
Consumer Buying Behavior Competency Ninety-day warranty. Serving you since 1971. Diamonds are forever. It never needs ironing. The price is 40 cents off the regular price. Psychological Motive Functional Motive
Consumer Buying Behavior Competency A watch—a gift she will treasure always. Steel-belted radial tires warranted for 40,000 miles Wheaties—the breakfast of champions! It’s all the rage—colored action wear and style. Running shoe with built-in arch. Psychological Motive Functional Motive
Learning Objectives--Reviewed ,[object Object],[object Object],[object Object]
Consumer Buying Behavior THE END
Consumer Buying Decision Process Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Post-Purchase Evaluation

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Consumer buying-behavior-1224306263086720-9

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  • 4. Consumer Buying Decision Process Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Post-Purchase Evaluation
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  • 19. Group Influences Strong Weak Strong Weak Brand Choice Product Choice Private Necessities Mattresses Floor Lamps Refrigerators Public Necessities Wrist Watch Automobiles Dress Clothes Private Luxuries TV Video Games Ice Makers Trash Compactors Public Luxuries Golf Clubs Snow Skis Sail Boat
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  • 30. Consumer Buying Behavior Competency Ninety-day warranty. Serving you since 1971. Diamonds are forever. It never needs ironing. The price is 40 cents off the regular price. Psychological Motive Functional Motive
  • 31. Consumer Buying Behavior Competency A watch—a gift she will treasure always. Steel-belted radial tires warranted for 40,000 miles Wheaties—the breakfast of champions! It’s all the rage—colored action wear and style. Running shoe with built-in arch. Psychological Motive Functional Motive
  • 32.
  • 34. Consumer Buying Decision Process Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Post-Purchase Evaluation