The Community Manager: Enter the C-SuiteA SXSW Interactive WorkshopMarch 10, 2013#CManifesto
Workshop Hosts                                  Natalie Rodic Marsan                                           @rodicka   ...
Case Studies                                                       When She Started                                       ...
Case Studies                                                     When She Started                                         ...
Why We’re Gathered Here TodayCurrent Challenges • Buzzworthy job title • Not always the title, and not always the role    ...
Why We’re Gathered Here Today Our Goal  • Frame the discipline, not just the role  • Mold the discipline into what we coll...
How the Day Will GoLet’s Co-Create! 1. Massive Brainstorm with Post-It Notes 2. Get into Groups & Break-Out Group Exercise...
Rules for the Road 1. We’re going to be strict on time. Please obey the time keeper. 2. Remember, you’re not at work right...
Exercise 1: A Massive BrainstormTask:Identify the top three themes or pillars that you would classify asessential for the ...
Exercise 2: Break Out Groups1. Make sure you know everyone in your breakout group.2. Identify one scribe and one presenter...
Exercise 2: Break Out Groups, cont.Example Theme #2:Speaking the language of varying stakeholders.Example Declarative Stat...
Presentations & Writing the Manifesto                  Send your scribe and your speaker                       to the fron...
Wrapping Up                 Download the SXSW Community Manager Manifesto                          http://mycmgr.com/cmani...
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SXSW 2013 - The Community Manager: Enter The C Suite

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SXSW 2013 - The Community Manager: Enter The C Suite

  1. 1. The Community Manager: Enter the C-SuiteA SXSW Interactive WorkshopMarch 10, 2013#CManifesto
  2. 2. Workshop Hosts Natalie Rodic Marsan @rodicka Founder: BrokenOpenMedia & Early-Stage Startup Co-Organizer: Community Manager’s Meetup Community Manager is not a job title, but a frame of mind and reference for all the work I do. Tim McDonald @tamcdonald Community Manager: Huffington Post Live Founder: MYCMGR Community Manager is responsible for letting people know they matter. Nick Cicero @nickcicero Lead Strategist: Livefyre Editor: SocialFresh.com Community Manager is an organization’s eyes, ears, voice, and soul.#cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
  3. 3. Case Studies When She Started • 1st Community Manager at Livefyre • 3rd Employee Hired - before any engineer • Built a community without a product Today • VP Customer Experience • More than 40 Enterprise Users, Thousands of Community UsersJenna Langer • 7th largest Online Site NetworkVP Customer Experience: Livefyre#cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
  4. 4. Case Studies When She Started • 2.5 Years at Mashable • Started: Community Assistant Today • Built a team of six. Community is its own department • Focus: social & community strategy, operationalizing, team leader • Gatekeeper with community-first perspective. Works across almost all aspects of business: • product: tech & UXMeghan Peters • salesCommunity Manager: Mashable • editorialCo-Organizer:Community Manager’s Meetup#cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
  5. 5. Why We’re Gathered Here TodayCurrent Challenges • Buzzworthy job title • Not always the title, and not always the role • Countless variations of the job • Little clarity on where it falls in the organizational hierarchy • most digital agencies = entry level • startups and brands = expected to design and run entire program • Limited support or understanding of the role across the company #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
  6. 6. Why We’re Gathered Here Today Our Goal • Frame the discipline, not just the role • Mold the discipline into what we collectively believe it should be… ….in the future • Create a Community Manager’s Manifesto #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
  7. 7. How the Day Will GoLet’s Co-Create! 1. Massive Brainstorm with Post-It Notes 2. Get into Groups & Break-Out Group Exercise with AssignedTheme 3. Writing of the Manifesto 4. Reading of the Final Manifesto #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
  8. 8. Rules for the Road 1. We’re going to be strict on time. Please obey the time keeper. 2. Remember, you’re not at work right now. You’re not representing your company. 3. You can put your name to the manifesto, but you don’t have to. 4. All opinions are valid. Think big. Think utopian. 5. We here to co-create with a win-win positive-sum approach. Make your partners in this room look good in the process of co- creation. #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
  9. 9. Exercise 1: A Massive BrainstormTask:Identify the top three themes or pillars that you would classify asessential for the development of the community manager disciplineSome examples: - Maintaining 1:1 relationships at scale - Connecting both internally and externally - Determining the value of matteringWrite one per Post-It-Note and you’ll send it to the end of the row atthe end.You have five minutes to come up with themes. GO! #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
  10. 10. Exercise 2: Break Out Groups1. Make sure you know everyone in your breakout group.2. Identify one scribe and one presenter in your group.Task:Take your assigned theme(s). Come up with two to four declarativestatements that define the support for your theme.Example Theme #1:What are the KPI’s for measuring the success of a communitydepartment?Example Declarative Statement #1:- Community practitioners should not be judged based on sales, but onnew community member acquisition, converting lurkers to activemembers, and the number of self-proclaimed brand advocates created. #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
  11. 11. Exercise 2: Break Out Groups, cont.Example Theme #2:Speaking the language of varying stakeholders.Example Declarative Statements #2:- We must evolve perspectives to understand business objectives, whilemaintaining the position of the lead community advocate.- We must expand the defintion of community to include both internaland external stakeholders.- We need to prioritize nowing how, why, and when to communicate withstakeholders.You have 30 minutes. GO! #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
  12. 12. Presentations & Writing the Manifesto Send your scribe and your speaker to the front of the room #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013
  13. 13. Wrapping Up Download the SXSW Community Manager Manifesto http://mycmgr.com/cmanifesto Connect with us online and continue the conversation as we go forth on this journey together with #CManifesto @NickCicero @TAMcDonald @Rodicka #cmanifesto | The Community Manager: Enter the C-Suite | A SXSW Interactive Workshop | March 10, 2013

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