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Marketing your business
through Facebook
- Nick Cicero @nickcicero
WHY:   Facebook taps into our existing social networks,
       creating niche groups of like minded people.
Step One: Page.
    Get a Facebook
Step Two:
    Survey the Chatter.
            - Search terms related to your
            product/service/industry

       ...
Step Three: Respond.
    Engage. Listen.
       - Content is King

       - Don’t be a Pusherman

       -Start a dialogue...
Step Four: Advertise.
    Optimize and
       - Targeted Marketing

       - Multiple Packages

       - Detailed Analytics
Questions?
   Twitter: @nickcicero
      Email: nrcicero@syr.edu
Basic Strategies for Marketing a Business on Facebook
Basic Strategies for Marketing a Business on Facebook
Basic Strategies for Marketing a Business on Facebook
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Basic Strategies for Marketing a Business on Facebook

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A presentation I gave at the Syracuse BizBuzz Social Media Conference in 2010.

Published in: Business, Technology
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Basic Strategies for Marketing a Business on Facebook

  1. 1. Marketing your business through Facebook - Nick Cicero @nickcicero
  2. 2. WHY: Facebook taps into our existing social networks, creating niche groups of like minded people.
  3. 3. Step One: Page. Get a Facebook
  4. 4. Step Two: Survey the Chatter. - Search terms related to your product/service/industry - Learn what’s being said about your brand or your category.
  5. 5. Step Three: Respond. Engage. Listen. - Content is King - Don’t be a Pusherman -Start a dialogue and let the conversations flow from there.
  6. 6. Step Four: Advertise. Optimize and - Targeted Marketing - Multiple Packages - Detailed Analytics
  7. 7. Questions? Twitter: @nickcicero Email: nrcicero@syr.edu

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