2. contents
3) Heard of the herd?
4) Client base
5) Logo and colors
6) Type faces
7) Guidelines for using the logo
3. Heard of the herd?
• Herd of cows is exactly what it sounds like.
• It is a small herd of cows about 8-25
depending on the size lot you live on.
• Customers can pick amongst several types
of cows such as dairy cow or a beef cow or
mix and match and start your very own
ranch!
4. Who needs herd of cows?
• People all across the country could use these cows
for just about anything.
• Labor,meat,milk,hides,leather, animal
companionship and fertilizer are just some of the
many things that your new herd of cows can be
used for!
The words that first come to mind when I think of a
heard of cows goes along the lines of smart,
prosperous,gardening, fun and curb appeal
5. Customers who have herd
• “Hey there pard-ner my name is Dennis Hudson
and I looooUUUUve these caows.”
• “I done did owed the IRS for 10 years of back taxes
and needed a solution fast so I bought a herd of
cows and sold theirs melkins to just bout any one
but not to those dang dirty liberals! or anyone that
don’t look like me.” “Now my narcissistic and bias
views on the country and it’s politics can be fueled
and influenced by the 1000s of dollars I’ve made off
of these big fellas.”
6. Customers who have herd.cont
• The people of the village love the new cows.
• They pet them and feed them everyday
• The community has been drawn together so well
since the cows have arrived
• We use the milk to make cheese and yogurt for the
towns supply of dairy products
• My family is far more successful the village stays well
fed and everyone seems to love being friendly with
the animals it seems to really brighten everyone's
day when the cows rear their heads and let out a
thundering MOOOO”
7. logo and colors
• The herd of cows logo is simple enough.
• Two cows walking through some grass
• The colors we used are
• Pantone DS yellow C- yellow
• Pantone DS 316 1-c-brown
• Pantone DS 276-1c-green
• And pantone DS 233-3c- light blue
8. Typefaces
• For the name of the product we use the
“Mesquite Std” font an for everything else we just
use Candara.
9. Guidelines for using the logo
• Please never put our logo on a white space such as
this if you are planning on printing in black and
white. Its trash and you cant see half of those
cows. The logo should instead be placed on a more
neutral or darker surface but no greens light blues
or yellow.
10. All done!
• Now that you know the rules and what we
want from our product any violation
against the cows WILL result in the
following invasion of your personal space.