OSS and Social Media

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How social media can help or hurt your project brand.

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OSS and Social Media

  1. 1. OSS  and  Social  Media  Punditry  vs.  Zealotry   Paula  Hunter   phunter@outercurve.org   @outercurve,  @huntermkt  
  2. 2. OSS  Devs  •  Like  beer  •  Like  data  Don’t  like  bullets  
  3. 3. There  is  a  fine  line  but  it  is  invisible      Zealot  -­‐  a  person  who  shows   Pundit  -­‐  a  learned  man    zeal.           a  person  who  gives  opinions  an  excessively  zealous   in  an  authoritaJve  manner  person;  fanaJc.   usually  through  the  mass     media  Zeal  -­‐  fervor  for  a  person,  cause,  or  object;  eager  desire  or  endeavor;  enthusiasJc  diligence;  ardor.    
  4. 4. It  is  hard  to  measure  your  words  when   passion  is  involved.  
  5. 5. Yet  we  forget  some  basic  lessons   What  NOT  to  discuss  in  the  office     PoliJcs   Religion   War   Sex  
  6. 6. But  I  don’t  have  an  office!  
  7. 7. Social  Media  enables   promiscuous  zealotry   It  is  quick,  free,  gives  instant  gra2fica2on…   and  you  won’t  get  any  STDs*  *  Not  =  soVware  transmiWed  disease  
  8. 8. How  do  you  reach  mulJple  audiences   but  conJnue  to  enjoy  the  fun  stuff?    Buddies  Community  Collaborators  Adopters   Other  devs   IT   End  users/consumers  
  9. 9. Nice  try  
  10. 10. Go  work  for  a  large  company  and  let   someone  else  do  it?   CEO   IT,  OperaJons,  Legal  Product  Management   Engineering   Sales  and  MarkeJng   Services  and  Support   and  Finance   Market  and  sell   Product  Requirements,   product,  increase   InstallaJon  and   Manage  company   Pipeline,  Customer     Development,  QA   deployment,  support,   operaJons,  finances,   adopJon,  engage   feedback   bug  reporJng   and  infrastructure   customers  
  11. 11. IdenJfy  your  moJvaJons  for  Social   Engagement  ValidaJon    Career  growth    Community  growth    AdopJon    Commercial  gain    
  12. 12. Acknowledge  the  Intrinsic  Factors  Reduces  isolaJon    Jump  starts  creaJvity    Minimizes  social  handicaps    Makes  you  laugh  
  13. 13. Your  role  in  a  project  may  dictate  the   voice  you  use      Solo  developer          Buddy  project       Zealotry    FoundaJon          Professional  collaboraJon       Punditry    Vendor  FoundaJon        SoVware  Vendor        
  14. 14. YOU  HAVE  A  RESPONSIBILITY  TO  THE  PROJECT  BRAND  
  15. 15. Internet  Road  Rage  How  do  you  think  these  tweets  would  be  received?      Bob  Dev  @bobRedhat  #amazon  cloud  down  again  #fuckinglosers      Joe  Dev  @joeEtsy  fuck  you  #postgres,  just  bombed  my  #etsy  code      Dan  T  @dturk  OH”  I  f***ing  hate  twiWer  #monktoberfest      
  16. 16. Where  do  you  talk  to  OSS  devs?  TwiWer  G+  IRC  LinkedIn  Forges  Forums  Blogs  NOT  Facebook  
  17. 17. YOU  are  the  Example  Mentor  Set  an  example  You  are  the  trusted  influencers    Blog,  but  don’t  codify  Discuss    
  18. 18. Thank  you.     LET’S  ALL  BE  EXCELLENT  TO  EACH   OTHER  Paula  Hunter,  ExecuJve  Director,  Outercurve  FoundaJon.  www.outercurve.org  @outercurve  @huntermkt  

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