Catching the small fish  Best practices for engaging SMBs on your campus May 18, 2011 DVCP Presentation
I-35 Corridor 7 Higher Ed programs in Austin totaling 110k students Texas State in San Marcos with 30k students Over 20 Hi...
<ul><li>Universities can source more jobs by targeting small and mid-sized businesses (SMBs) rather than focusing on large...
<ul><li>While we are still early in the study, we do have some data and best practices that can support our hypothesis and...
05/19/11 Current Situation <ul><li>Universities: </li></ul><ul><li>4,352 Higher Ed Programs </li></ul><ul><li>13% degrees ...
05/19/11 What has Changed <ul><li>Universities/Career Centers: </li></ul><ul><li>Budgets have declined or remained flat  <...
<ul><li>Small and mid-sized organizations are big business and the best opportunity for students and career centers to fin...
<ul><li>One of the biggest challenges in the SMB space is the lack of a single voice.  However, there are common themes we...
<ul><li>A multi-campus survey confirmed that Millennials are more interested in working for a SMB because of the following...
<ul><li>Feedback from the multi-campus survey and discussions with Directors and  staff has provided the following finding...
<ul><li>All cities and communities have many of these local organizations  that can connect you to employers and their hid...
<ul><li>campus2careers is a new source for college students/recent grads to connect with small and mid-sized businesses, s...
<ul><li>InternInAustin  is a citywide initiative to help keep students in Austin and interning with a local small business...
<ul><li>Survey results, site observations, and discussions with SMBs led to the following findings in Central TX that coul...
<ul><li>Based on our original hypothesis and initial findings, we believe the below items are keys to success: </li></ul><...
<ul><li>While we are still early in the journey,  we think the following first steps will get you the farthest: </li></ul>...
05/19/11 Questions and Discussion
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This presentation was delivered by Nathan Green at the May 18th Delaware Valley Career Planning annual conference.

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  1. 1. Catching the small fish Best practices for engaging SMBs on your campus May 18, 2011 DVCP Presentation
  2. 2. I-35 Corridor 7 Higher Ed programs in Austin totaling 110k students Texas State in San Marcos with 30k students Over 20 Higher Ed programs in San Antonio with a total of 100k students There are 21 Chambers of Commerce in Austin There are 2 Chambers in San Marcos There are 16 Chambers in San Antonio
  3. 3. <ul><li>Universities can source more jobs by targeting small and mid-sized businesses (SMBs) rather than focusing on large national employers. </li></ul><ul><li>The Claimed Current Environment The Proposed Optimal Environment </li></ul>05/19/11 Our Hypothesis Large Employer Students SMBs Large Employer Students SMBs Large Employer SMBs Students Large Employer SMBs Students
  4. 4. <ul><li>While we are still early in the study, we do have some data and best practices that can support our hypothesis and want your input: </li></ul><ul><li>Sizing the situation </li></ul><ul><li>Feedback and survey results </li></ul><ul><li>A new resource for career centers and the community </li></ul><ul><li>Key takeaways for your career center </li></ul><ul><li>Discussion </li></ul>We believe that with limited effort and using existing resources you can catch the small fish in your pond. 05/19/11 Agenda
  5. 5. 05/19/11 Current Situation <ul><li>Universities: </li></ul><ul><li>4,352 Higher Ed Programs </li></ul><ul><li>13% degrees issued for Engineering or Business, 50% for Liberal Arts </li></ul><ul><li>Many Universities require students have an internship </li></ul><ul><li>Placement rates are not a factor for most undergrad school ranking </li></ul><ul><li>Students: </li></ul><ul><li>19M students, 3.2M grads </li></ul><ul><li>78% of students hold a part-time job while in college </li></ul><ul><li>Avg. student with part-time job works 30 hrs/wk </li></ul><ul><li>25% of 2010 grads had a job at graduation – up 6% from 2009 and these numbers may up 13% for 2011 grads </li></ul><ul><li>Companies: </li></ul><ul><li>26.9M firms (25.4M SMBs) </li></ul><ul><li>115M employees (65M SMBs) </li></ul><ul><li>40%+ target Engineer and Business majors, 6% Liberal Arts (firms that recruit on campus) </li></ul><ul><li><5% have qualifying internship programs </li></ul><ul><li>< 1% of firms recruit on campus ($386k/yr budget) </li></ul>Sources http://campus2careers.com/Sources.aspx
  6. 6. 05/19/11 What has Changed <ul><li>Universities/Career Centers: </li></ul><ul><li>Budgets have declined or remained flat </li></ul><ul><li>Less financial support from large businesses </li></ul><ul><li>Staff not grown proportionate to student count </li></ul><ul><li>Increased requirement for internships to graduate </li></ul><ul><li>Endless amount of content for students to access </li></ul><ul><li>Students: </li></ul><ul><li>Want to interact in more ways than ever before </li></ul><ul><li>Have greater interest in alternative career paths </li></ul><ul><li>Increased # of non-traditional and online students </li></ul><ul><li>Increased #of former students/ alumni looking for help </li></ul><ul><li>More graduate students using career centers </li></ul><ul><li>Companies: </li></ul><ul><li>Large employers more impacted by the economy </li></ul><ul><li>Small employers more impacted by boomers retiring </li></ul><ul><li>A burgeoning # of non-profits and start-ups </li></ul><ul><li>Smaller organizations need students/recent grads for new techs </li></ul><ul><li>Increase in # of contract/ temp positions/needs </li></ul>
  7. 7. <ul><li>Small and mid-sized organizations are big business and the best opportunity for students and career centers to find jobs because: </li></ul><ul><li>Firms with <250 employees do 70% of the hiring in America (on average) </li></ul><ul><li>Start-ups accounted for 14% of hiring from ‘93 – ’08 </li></ul><ul><li>98k jobs were added to the economy in Dec 2010, all but 2k were at companies with less than 250 employees </li></ul><ul><li>Small businesses employee half of America and create two out of every three net new jobs in the U.S. economy </li></ul><ul><li>Growth may only increase in the next few years due to new SBA lending </li></ul><ul><li>SMBs are twice as likely to recruit a liberal arts major over a large firm </li></ul>05/19/11 SMB Marketplace We believe the biggest market for jobs is with smaller organizations. Sources http://campus2careers.com/Sources.aspx
  8. 8. <ul><li>One of the biggest challenges in the SMB space is the lack of a single voice. However, there are common themes we have identified. SMBs: </li></ul><ul><li>Don’t have the resources/time to recruit on campus during the day </li></ul><ul><li>Don’t want to compete with large employers </li></ul><ul><li>Don’t know process, legalities, or have access to the career centers </li></ul><ul><li>Don’t have the need for more than 1 or 2 positions at a given time </li></ul><ul><li>But, SMBs: </li></ul><ul><li>See value in recruiting college students, especially for internships </li></ul><ul><li>Would be interested in developing a relationship with a local University </li></ul><ul><li>Can provide a unique work/learning environment for students </li></ul>05/19/11 SMB Feedback SMBs are more interested in recruiting student talent
  9. 9. <ul><li>A multi-campus survey confirmed that Millennials are more interested in working for a SMB because of the following Gen Y characteristics: </li></ul><ul><li>Wanting direct interaction with management and higher-ups </li></ul><ul><li>Wanting to make a difference Day 1 and stand-out </li></ul><ul><li>Being proficient in multi-tasking </li></ul><ul><li>Being socially conscious and aware </li></ul><ul><li>Being more resourceful and technology savvy </li></ul><ul><li>Less interested in big brands and less impressed by big offices </li></ul>05/19/11 Campus Feedback Working for a large corporation was ranked just slightly higher than a Government position.
  10. 10. <ul><li>Feedback from the multi-campus survey and discussions with Directors and staff has provided the following findings about career centers: </li></ul><ul><li>Student needs have changed </li></ul><ul><li>Economy has changed where the jobs are and how career centers operate </li></ul><ul><li>Demands on the career centers change how they do business – requiring career centers be more efficient </li></ul><ul><li>There is a market of hidden opportunities but it has not been economical to reach them previously </li></ul><ul><li>There are many channels to reach this market but it will require being proactive vs. reactive to building relationships </li></ul><ul><li>There are online resources that can help </li></ul>05/19/11 Career Center Feedback Career Centers will benefit from additional ways to connect with the employers in their community.
  11. 11. <ul><li>All cities and communities have many of these local organizations that can connect you to employers and their hidden opportunities </li></ul><ul><li>Small Business Development Centers (SBDCs) and Other Local Programs </li></ul><ul><li>Start-up Incubators and Programs </li></ul><ul><li>Non-profit Associations </li></ul><ul><li>Chambers of Commerce </li></ul><ul><li>Co-op programs (e.g. MAXI award for Outlet Mall) </li></ul><ul><li>Historically Underutilized Business (HUB) Program </li></ul><ul><li>Rotary Clubs/Civic Clubs </li></ul><ul><li>Municipal Governments </li></ul>05/19/11 Local Organizations/Channels Develop relationships with the organizations in your community that are most accessible.
  12. 12. <ul><li>campus2careers is a new source for college students/recent grads to connect with small and mid-sized businesses, start-ups and nonprofits </li></ul><ul><ul><li>New job search site exclusively for college students/recent grads and SMBs: </li></ul></ul><ul><ul><li>All positions are entry level and with local employers </li></ul></ul><ul><ul><li>Candidates are matched with opportunities based on interest and skills </li></ul></ul><ul><ul><li>Candidates can create a rich digital profile or virtual resume </li></ul></ul><ul><ul><li>A free resource for career centers and college students </li></ul></ul><ul><ul><li>Designed and priced specifically for SMBs </li></ul></ul><ul><ul><li>Our goal is to build the relationships with the local organizations to give your students access to the hidden opportunities available at SMBs </li></ul></ul>05/19/11 campus2careers We are interested in working with the career center to connect with students whenever we roll-out to a new market
  13. 13. <ul><li>InternInAustin is a citywide initiative to help keep students in Austin and interning with a local small business or nonprofit this summer </li></ul><ul><ul><li>The program includes resources and events to help SMBs: </li></ul></ul><ul><ul><li>Build an effective, ALL YEAR round internship program </li></ul></ul><ul><ul><li>Recruit interns via a citywide internship fair for SMBs exclusively </li></ul></ul><ul><ul><li>Connect with career centers </li></ul></ul><ul><ul><li>The key learnings from the program include: </li></ul></ul><ul><ul><li>Community stakeholders were willing to participate if there was no work </li></ul></ul><ul><ul><li>Most local schools supported the program and marketed the fair </li></ul></ul><ul><ul><li>The SMB, nonprofit, and start-up community were key drivers of the program </li></ul></ul>05/19/11 InternInAustin We anticipate keeping 150 students in Austin via the InternInAustin program which amounts to over 1M in revenue for the city
  14. 14. <ul><li>Survey results, site observations, and discussions with SMBs led to the following findings in Central TX that could apply elsewhere: </li></ul><ul><li>Small businesses, nonprofits and start-ups are largely interested in interns to get access to new expertise and marketing resources </li></ul><ul><li>The start-up and nonprofit community are well organized and will be the biggest drivers for any “small business” initiatives </li></ul>05/19/11 Summary of Results <ul><li>Due to the large number of retiring boomers, municipalities and other government agencies are an increasing market for new hires </li></ul><ul><li>Fast growing companies 50-500 have the greatest need for new hires but little to no expertise to recruit on campus </li></ul><ul><li>Employers 500-5000 are looking to expand the number of schools where they recruit and are interested in knowing about fairs and other tools </li></ul>A huge opportunity to bridge the campus and local business communities
  15. 15. <ul><li>Based on our original hypothesis and initial findings, we believe the below items are keys to success: </li></ul><ul><li>Expand your network and focus on local businesses or organizations </li></ul><ul><li>Develop partnerships or perform activities with local business/civic clubs </li></ul><ul><li>Reduce your dependency on larger employers for jobs, dollars, and trends </li></ul><ul><li>Promote students get off campus and into the community </li></ul><ul><li>Make it easier for students to get credit for internships </li></ul><ul><li>Partner with online tools like campus2careers to connect with SMBs </li></ul><ul><li>Connect to the start-up scene in your community </li></ul><ul><li>Get local business and community leaders on campus </li></ul>05/19/11 Key Takeaways
  16. 16. <ul><li>While we are still early in the journey, we think the following first steps will get you the farthest: </li></ul><ul><li>Start thinking differently </li></ul><ul><li>Select an internal/career center owner and sponsor </li></ul><ul><li>Identify the most likely local business channels </li></ul><ul><li>Develop PR and media packets to drive awareness </li></ul><ul><li>Capture metrics and success stories/testimonials </li></ul><ul><li>Share the value of working for a smaller business with your students </li></ul><ul><li>Provide students with a calendar of off campus activities </li></ul>05/19/11 Where to Begin
  17. 17. 05/19/11 Questions and Discussion
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