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2012 10 pubcon Nature of Social Communities

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Understanding the nature of communities in order to communicate, manage and market to them appropriately and effectively

Published in: Technology

2012 10 pubcon Nature of Social Communities

  1. 1. CommunitiesThe Evolution and Nature of Community GroupsGillian Muessig | Founding President Emeritus xxxxxx
  2. 2. World’s most popular providerof search marketing software
  3. 3. Cosmic cluster Look for patterns in clusters
  4. 4. Single cell cluster See the patterns?
  5. 5. Aspen tree cluster Many tree tops; single root structure
  6. 6. Coral cluster Endangered community
  7. 7. Fish cluster School of fish
  8. 8. Bird cluster Flock of herons
  9. 9. Human cluster Human communities
  10. 10. Human cluster Obama inauguration day 2009
  11. 11. Clusters ≠ Communities Interest Groups
  12. 12. Interest Group Girl Scouts
  13. 13. Brand “community” (group) Harley Davidson
  14. 14. Gaming “community” (group) World of Warcraft – Second Life - others
  15. 15. Industry Community American Medical Association
  16. 16. Event Community PubCon
  17. 17. Tech Corporate Community SEOmoz Community
  18. 18. Political Community Third Reich
  19. 19. Social Community Platforms
  20. 20. Anthropology of Communities•Shared Values•Shared Goals•Shared ExperienceIt’s not aboutshared interests or skill sets
  21. 21. Live trumps online The nature of communities
  22. 22. Human communication learning The nature of communities
  23. 23. Shared Values
  24. 24. Shared Goals
  25. 25. Shared Experience
  26. 26. People - Personas
  27. 27. FasterOnline communities “happen” faster
  28. 28. ReformationOnline communities are reformingglobal and local power relationships
  29. 29. Communities in contextOnline communities operate in the context of thesocial & political worlds in which they are developed
  30. 30. The Pirates of Penzance
  31. 31. Context Online communities are not exempt from the rules and norms of the world
  32. 32. Rise of Global Network Governance
  33. 33. Rise of Global Network Governance
  34. 34. Parting ThoughtsOnline communities are not the scourge of the earth
  35. 35. Parting ThoughtsThey help isolated people to connect
  36. 36. Parting ThoughtsSocial communities connect disparate cultures
  37. 37. Parting ThoughtsThey support the grieving
  38. 38. Parting Thoughts Enable us to share our interests
  39. 39. Parting ThoughtsAnd like fire, social communities requirevigilance and care in handling
  40. 40. @SEOmomwww.seomoz.org/bloggillian@seomoz.orghttp://mz.cm/zD1ENt

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