Asia’s First Social Enterprise Ageing Market Consultancy with the mission to change the way we age

Strategic Partnerships | Market Intelligence | Industry Training
Asia’s First Social Enterprise Ageing
Market Consultancy with the mission to
change the way we age
www.ageingasia.com
Changing the way we age in Asia www.ageingasia.com

Our Vision: Changing the way we age in Asia
V
Pillars of Ageing Asia
Healthy Ageing
Independent Ageing
Dignified Ageing
ision
We are passionate about
Changing the way we age
in Asia, by driving private sector
investments through industry
events that inspire the development
of better products and services that
will improve quality of life of older
adults in our region.
Filial Piety
Happiness
Changing the way we age in Asia www.ageingasiainvest.com

An annual charity project by Ageing Asia Pte Ltd
An annual charity project by Ageing Asia Pte Ltd, Singapore
Engaging volunteers of all ages in an intergenerational interactive
activity to create brighter living spaces for residents living in nursing
homes in Singapore
Watch video at www.ageingasia.com

Ageing Asia International Advisory Board
Professor Dr Hans Becker, Dr Mary-Ann Tsao, President
Chairman Tsao Foundation, Singapore
Humanitas Foundation, The
Netherlands
Professor Hiroyuki Murata, Ms Ninie Wang, Founder & CEO Mr Patrick Tsang, General
President Pinetree Senior Care Services Ltd, Manager - Development
Murata Associates, Japan China Hong Kong Housing Society, Hong
Kong SAR
Ms Janice Chia, Founder & MD,
Ageing Asia Pte Ltd, Singapore
Mr Ankur Gupta, Joint Managing Director Dr Jane Lee, Director
Ashiana Housing Ltd, India Hong Kong Sheng Kung Hui Welfare
Council, Hong Kong SAR
Mr Ong Chu Poh, Group Executive Mr Nick Abbey, CEO
Chairman ExtraCare Charitable Trust, United
Econ Healthcare Group, Singapore Kingdom
Mr Tan Choe Lam, Founder & MD
Jeta Gardens Group & Jeta Care
Group, Australia, Malaysia
Ms Norah Barlow, Former MD & CEO Mr Daniel Teo, Chairman & MD, Hong Mr Patrick Cheung, Chairman Mr Kevin Ryan, Chairman Madam Low Mui Lang, Executive Director
Summerset Group, New Zealand How Group Waterdrops Foundation & The Jade Club, Waterbrook Asia, Australia, China The Salvation Army Peacehaven Nursing
Director, Tong Eng Group, Singapore Hong Kong SAR Homes, SIngapore

Ageing Asia activities across 13 countries since 2009
CHINA
AMSTERDAM
UK
FINLAND
USA
SINGAPORE
HONG KONG
PHILIPPINES
MALAYSIA
INDONESIA
AUSTRALIA
JAPAN
Ageing Asia Pte Ltd
Facilitating business
partnerships,
investments
and industry
development
• Ageing Asia
Alliance
• Conferences
• Masterclasses
• Study Tours
• Business Matching
• Industry Research
• Marketing &
Branding
• Public Relations
• Media Monitoring
• Consulting
NEW ZEALAND
Enabling Global Knowledge Sharing on the world’s best ageing market best practices

Engaging the media in a mindset shift
Reported in:
Media Coverage in 2013 - 2014
• Over US$1.8 million in media coverage
• Launch of 2013 Asia Pacific Silver Economy Business Opportunities Report
• Annual Asia Pacific Eldercare Innovation Awards
BLOOMBERG

How we engage with media to drive positive ageing market news?
TODAY • MONDAY 17 FEBRUARY 2014
20 voices
• HAVE YOUR SAY
email your letters to voices@mediacorp.com.sg
• JOIN THE CONVERSATION
facebook.com/todayonline
• READ MORE LETTERS
todayonline.com/voices
WE SET YOU THINKING
MANAGING DIRECTOR & EDITOR
WALTER FERNANDEZ
DEPUTY EDITOR
CARL SKADIAN
ASSOCIATE EDITORS
LOH CHEE KONG
YVONNE LIM
EXECUTIVE EDITORS
PHIN WONG
EDRIC SNG
NEWS EDITOR
LEONG WEE KEAT
FOREIGN EDITOR
JASON TAN
VOICES EDITOR
DERRICK A PAULO
BUSINESS EDITOR
DAVID BOTTOMLEY
SPORTS EDITOR
GERARD WONG
FEATURES EDITOR
CHRISTOPHER TOH
SPECIAL PROJECTS EDITOR
ARIEL TAM
OPERATIONS • RICHARD J VALLADARES
CORPORATE SERVICES • ROSALIND PNG
CIRCULATION • SUNNY ISSAC
MARKETING • CAROLINE JOANNE BONE
EDITORIAL SUPPORT • DOREEN SABAI
MEDIACORP PRESS LTD
today@mediacorp.com.sg
Let’s look beyond just healthcare
and also promote independent ageing
FROM JANICE CHIA older adults should be able to enjoy
rebates on all products and services
I refer to the VoicesTODAY topic “Can that enable them to live independently
we do even more for our pioneers?” and in good health.
Many members of the pioneer gen- I suggest that a Healthy Ageing
eration have lived here all their lives Fund be set up, partially funded by the
and consider Singapore their only Government, taxpayers and gaming/
home. They are Singapore’s most loyal lottery tax. All organisations, whether
generation and have contributed to- public or private, who offer these prod-
wards building the key pillars of our ucts or services could apply annually
nation’s success. to this fund.
The children they have raised, the In the long run, healthier genera-
jobs they have done and the business- tions of older adults would help to re-
es they have created have led towards duce the burden on nursing homes,
our status as a global economic leader. hospitals and healthcare expenditure
It is also important, however, to by our Government and people.
recognise future generations of older Rather than build more nursing
adults, and not only the pioneers. Each homes and hospitals, we should allo-
generation contributes to our contin- cate resources towards helping older
ued growth, and both the public and adults age happily and live at home
private sectors should do more for all for life.
our older adults. The letter to support ageing-in-place by creat-
Singapore has done a great job to writer with her ing more products and services to
grandmother Correction
www.facebook.com/todayonline
www.twitter.com/todayonline
Caldecott Broadcast Centre,
Andrew Road, Singapore 299939
Tel: 6236 4888 | Fax: 6534 4217
NEWS HOTLINE 6822 2268
CIRCULATION HOTLINE 1800 698 6329
ADVERTISING HOTLINE 6333 9888
improve MediShield coverage and
medical services. However, ageing is
not only about healthcare.
We may be unable to cure or pre-
vent age-related health challenges,
but we can be a more supportive na-
tion that brings the public and private
sectors and the community together
Mary Ong, 81, at
a seniors fitness
programme trial
at The Salvation
Army Hope
Centre.
PHOTO: JANICE CHIA
enable independent, healthy and dig-
nified ageing.
The ageing market is an ecosystem
of supportive lifestyle and care serv-
ices that enable aspirational ageing.
Ageing should be seen as a social
and economic opportunity for the
young and old. Besides healthcare,
In “Islamic association calls HPB’s
FAQ insensitive to prevailing view on
homosexuality” (Feb 15), we reported that
Faith Community Baptist Church pastor
Lawrence Khong had started an online
petition against the FAQ to garner 25,000
signatures. This is incorrect. He did not create
the petition. We apologise for the error.

DEMENTIA CARE | NURSING HOME | HOSPITAL | REHABILITATION | APARTMENTS FOR LIFE | PALLIATIVE
GLOBAL AGEING INSIGHTS 2015 - TOP 10 IDEAS FROM EUROPE & JAPAN
BY JANICE CHIA, FOUNDER & MANAGING DIRECTOR, AGEING ASIA PTE LTD, SINGAPORE
IDENTIFYING EUROPE & JAPAN BEST PRACTICES
IN DEMENTIA CARE, NURSING HOME, HOSPITAL, REHABILITATION,
PALLIATIVE CARE & HOUSING FOR ASIA
Training Global Leaders In The Business of Ageing www.ageingasia.com

Tribute Tree
IDEA #1: TRIBUTE TREE
PURPOSE:
To recognise and appreciate doners
IMPLEMENTATION FOR ASIA:
Allocate a wall space near your main lobby. Paint
the body of the tree with the branches. The “Gold
Leaves” can be added for each doner. The leaves
can be placed on the tree for a pre-decided period,
or you can have a different colour leave to
recognise different types of doners.
EXAMPLE:
Families are provided an opportunity to thank the
staff for looking after their loved ones by writing a
message for the tree and giving a donation

Lolly Trolley
IDEA #2: LOLLY TROLLEY
PURPOSE:
To create opportunities for conversations & smiles
Create a volunteer and elderly resident buddy team
to go around the facility daily or once a week,
subject to your manpower resourcing abilities. This
trolley should be colourfully decorated, instead of
sweets, you can also give our small packets or
biscuits or nuts. You can also add a bell so that
people know that the trolley is coming. It creates an
interesting activity for the volunteer and it engages
the resident and creates purpose.
EXAMPLE:
At 2pm daily or once a week, the volunteer and
elderly resident makes their rounds around the
facility to distribute goodies to staff and residents.

In-house Supermarket
IDEA #3: IN-HOUSE SUPERMARKET
PURPOSE:
To create opportunities for daily living activities for
persons with Dementia
Allocate a large room near the entrance of your
facility where you can create a in-house minimart.
This minimart should stock up food that the kitchen
uses for their daily cooking. Residents can be more
involved in the daily meal activities by taking turns
to select items that they would like to eat. Or they
can help to stock up the pantry areas with the
products.
EXAMPLE:
These shopping trips should be accompanied by a
care giver. A ‘cashier’ should be put in place to
record the items taken too. No cash transactions
are involved.

Open Space Events
IDEA #4: OPEN SPACE EVENTS
PURPOSE:
To create conversational spaces and activities
Maximise lobby space to organise a variety of
different events throughout the year. Encourage
community groups to use the space for free. In
exchange, they have have to include the residents
in the activities. Open your gardens, roof terraces,
lobby areas to student groups, community groups
in the surround area.
EXAMPLE:
Recruit volunteer event organisers to help to drive
your open space events. They can work with a
community club’s performance group. Have the
participants of the community centre’s ballroom
dancing class perform after they complete the
programme. Turn it into a graduation night, you can
invite your residents, funders and the family of the
dancers for a dinner event.

Resident Ambassadors
IDEA #5: RESIDENT AMBASSADORS
PURPOSE:
Create purpose and activities for residents
Invite some of your more vocal and mobile
residents to form a residents committee. An activity
coordinator needs to help to organise them and to
sit in at meetings with them. Their role can be to
show visitors around the home, organise a
performance, and also to make a short introduction
about the home and to share their personal story
with visitors.
EXAMPLE:
Organise for some of the residents to learn to give
a speech to an audience. They can introduce who
they are, anything they would like to share about
the home to visitors. They would also help to
introduce the home and to show their own spaces.

Mobile Grocer
IDEA #6: MOBILE GROCER
PURPOSE:
Enable staff and residents to shop for fresh
produce and fruits
Engage with the market closest to your home. Find
out if they can offer a 1-2 times a week service
where they can arrive with a few boxes of fresh
fruit and vegetables for 1-2 hours to sell directly to
your staff and residents. You can also work with
your regular fruit and vegetable supplier. The idea
is to create similarities to daily living activities
where they have to buy their own food. It can also
be a flea market stall, selling daily necessities, you
can also organise for this to happen on weekends
to create activities for your visitors.
EXAMPLE:
Mobile grocer day. Residents know that there is a
day that they can purchase fresh fruits from the
mobile grocer. The home can also sponsor the fruit
so that residents can pick what they want.

Lifestyle Groups
IDEA #7: LIFESTYLE GROUPS
PURPOSE:
Group residents of similar interests or culture or
hobbies to live together so that they get along
better
Organise for people of the same personality to live
together. Eg. All those who enjoy group activities,
interactions, can speak the same language. This
should flow down to the style of the living space,
and the personalities of the care givers that look
after the residents there. Have the lifestyle group
sit together to meals.
EXAMPLE:
Active Chinese speaking lifestyle group.

Memory Boxes
IDEA #8: MEMORY BOXES
PURPOSE:
Helps residents identify their rooms and recall their
past
Create memory cabinets next to their beds, so that
they can put in their favourite items that reminds
them of family, their life, or the past. This can also
be an activity that makes the family members feel
involved as they can help with the items to place in
the memory boxes. These boxes can also be
locked.
EXAMPLE:
Photos, soft toys, favourite items

3D Art Walls
IDEA #9: 3D ART WALLS
PURPOSE:
To create prettier hallways, opportunities for
conversations, improve sensory skills, encourage
residents to touch the art
Invite volunteers to create 3D artwork. You can
also work with schools. Create a theme for the
different spaces 3D art can also make use of
recycled items.
EXAMPLE:
3D artwork that helps to remind them of the past.
Eg. Cooking utensils from a certain year.

Reminance Museums
IDEA #10: REMINANCE MUSEUMS
PURPOSE:
To create a large space that people with Dementia
can feel at home in
Find a large space within your organisation to
create a space like this. Ideally, it should contain a
living room, kitchen, bedroom and furniture for
sitting around. It can also have music, and lightings
to suit the atmosphere. It has to feel like home.
EXAMPLE:
Living room, kitchen, bedroom suited to the age
group of the residents that your clients are form

Strategic Partnerships | Market Intelligence | Industry Training
Today’s Event Photos
www.facebook.com/ageingasia
Ms. Janice Chia, Founder and MD, Ageing Asia Pt e Ltd, Singapore
Email: janicechia@ageingasia.com Tel: +65 9684 6966

Asia’s First Social Enterprise Ageing Market Consultancy with the mission to change the way we age

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