2. A summary of this goal will be stated here that is clarifying and inspiring
What is Twitter?
Twitter is a microblogging platform where
users can share “What’s
Happening?” in 140 characters or
less.
3. A summary of this goal will be stated here that is clarifying and inspiring
How does it work?
• Twitter lets you write and read messages of up to 140
characters, or the very length of this sentence, including all
punctuation and spaces.
• We recommend keeping tweets to 120 characters. This
makes it easier for others to interact with you.
• Messages are known as “tweets” and are public, unless
you adjust your privacy settings.
• When you choose to follow an account, you will begin
receiving that person/business’s tweets in your live feed.
To read more, go to business.twitter.com/twitter101
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Twitter Lingo
• To follow somebody is to subscribe to their messages
• A tweet is an individual message
• A DM or direct message is a private message on Twitter
• RT or retweet is to repost a valuable message from somebody
else on Twitter and give them credit
• Trending topics are the most-discussed terms on Twitter at
any given moment
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Twitter Lingo
• @username is a public message to or about an
individual on Twitter
• Shortened URLs. To fit links into the short messages,
Twitter shrinks some URLs down automatically
• A hashtag—the # symbol followed by a term and
included in tweets—is a way of categorizing all the
posts on a topic
To read more, go to business.twitter.com/101/learning
6. A summary of this goal will be stated here that is clarifying and inspiring
Hashtags Demystified
• A hashtag—the # symbol followed by a term and
included in tweets—is a way of categorizing all the posts
on a topic & keeping track of the conversation
Examples:
• Loving this session on direct loans. #FSA10
• @FSAconf Where is the “Students & Social Media”
session? #FSA10
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Hashtags Demystified
• Hashtags are linked
• When users click on “#FSA10”, they will be redirected
to a feed that includes all tweets that mention
“#FSA10”
• This includes tweets of people you do NOT follow
as well as those you do
• Make sure that you do not include spaces or
punctuation if you want a term to be a linkable
hashtag.
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Hashtags Demystified
If you click on #gov20…
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Using Twitter for Conferences
• It is more than just blasting informational updates:
• Engage with conference attendees
• If you see someone post an interesting quote from a
session, RT it!
• Post pictures & videos from the conference
• Answer attendee questions
• Encourage post conference dialogue
• Get conference feedback
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Twitter 101
Enter your
message in
the box and
click “Tweet”
Live feed where
you can see
updates from your
followers.
Following/Follower
count and the # of
lists your handle
appears on
Your latest
tweet
Looking for something?
Make a note of the menu bar… we’ll get to
that next!
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Twitter 101
Live Feed: Tweets of
people you follow.
Tweets that
mention your
username
Your tweets that
have been
retweeted by other
users
Your saved
searches. (Ex.
#FSA10)
Lists that you
have created
and lists you
foillow.
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How to follow a user
• Go to the profile of the user and click the follow button.
• The users tweets will now appear in your live feed.
Sidenote: This blue check
indicates a “verified account”.
AKA- This is the REAL NY
Times account
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Follow relevant accounts
• Following somebody means you’ve
subscribed to their tweets
• To find people talking about your
company or topics in your field, use
search.twitter.com
• When you find a good candidate, look
under their picture for the Follow
button
• You can also choose to interact
without following an account, just send
them a tweet
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Shortening urls
Because you only have 140 characters to get your message out,
it is necessary to shorten urls when including them in tweets.
In addition to giving you more space for content, by shortening
urls, you are also able to track click-through rates on services
such as bit.ly
To read more, go to business.twitter.com/twitter101
15. A summary of this goal will be stated here that is clarifying and inspiring
Retweeting
If you find someone’s tweet interesting and want to share it with your
followers, Retweet it! You have two options:
1) RT @FSAconf [copy and paste tweet]
2) Use the Retweet Button
To read more, go to business.twitter.com/twitter101
This option allows
you to add
commentary before
the retweet!
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@ Mentions & Replies
• To address a specific user (to ask a question, respond or make a
comment) include @username at the beginning of your tweet.
• This tweet will be public, but will only show up on your handle
page and will appear in the live feeds of those who follow both
you and the mentioned user.
• Additionally, if someone wants to converse with you publicly on
twitter, they will do that using @username at the beginning of the
tweet.
• @FAFSA I am 21 and live on my own. Does that make me
dependent?
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@ Mentions & Replies
• Often times if people want to mention or refer to you in a
tweet the will use @username
• Ex: I just ate at @FoundingFarmers and it was
amazing!
• Users are able to click on the mention and are then
brought to the users twitter page
• When someone “mentions” you, it will show up in the @
replies section of your twitter page. Be sure to keep an
eye on it so that you can respond.
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Deleting a Tweet
• It is very important to thoroughly proofread everything
you post on twitter.
• There is an option to delete a tweet if you realized you
made a mistake.
• While it will be removed from your twitter page, it is
possible that it will still show up in the live feeds of your
followers.
• Therefore, if you make a mistake, after you delete the
tweet, send a folllow -up tweet to clarify the info.
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Best practices
• Build relationships on Twitter
• Listen for comments about you
• Respond to comments and queries
• Ask questions
• Post links to things people would find interesting
• Retweet messages you would like to share
• Use a friendly, casual tone
• Don’t spam people
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Best practices
• Leverage the real-time nature of Twitter
• Ask questions, float ideas, solicit feedback – and expect fast
feedback most of the time
• If you’ve launched a product, new store or new campaign,
search Twitter for comments
• Respond to customer service issues quickly
• Engage in discussion on a tricky public issue your company
is dealing with
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Best practices
• Measure the value of Twitter
• Before setting up measurement tools, focus on the quality of
your engagement: do a gut-check of how things are going
• Try to analyze the quality of feedback and topics of
discussion, you may find this changing over time
• Keep a tally of questions answered, customer problems
resolved and positive exchanges held
22. A summary of this goal will be stated here that is clarifying and inspiring
For more info and feedback
• Twitter 101, Twitter’s guide for businesses, includes ideas, tips and
terrific case studies.
• For feedback
• If you are using Twitter in a cool way please let us know
