Introduction to Entrepreneurship

1. BUSINESS CONCEPT PROPOSAL
FOR
JYOTI LLC.
By
Ted Amachree & Sandra Botchway Ewurama
Launching New Ventures
Ecole Polytechnique Federale De Lausanne
18.07.2015

2. ABOUT: JYOTI LLC
 JYOTI LLC is a startup business that was inspired after
completing the Launching New ventures course in Accra,
Ghana.
 This startup is still in the pipeline of registration and will be run
by Ted Amachree and Sandra in Ghana
 The business concept focuses on.
1. DIGITAL MARKETING
2. RECRUITMENT OF STUDENTS FOR UNIVERSITIES
3. IT CONSULTANCY
4. FUNDRAISING FOR NGO’s
All these can be summed up in one word as a “B2B”
organization.

3. Identifying & evaluating opportunities
PROBLEMS
 Online Recruitment of students for
Universities through partnership
with High schools and Universities
 Fundraising for Non Profit
Organizations
OUR SOLUTION
 We Provide a dedicated
Professional online Artificial
intelligence platform that will
interact with and recruit the
students with a temporary
admission offer that meets the
requirement of the chosen
University with a robust and
effective database management
system.
 Fundraise for NGO on our content
management platform with
agreed percentage of interest for
the JYOTI LLC

4. OUR OPPORTUNITY
COMPETITORS
1. JSS MEDIA
2. JOBBERMAN
OUR COMPETITIVE ADVANTAGE
We focus on our business plan and
are not diversified
Our services are automated.
We will put customer first and
Support community projects.
As software developers, we can
explore other markets of customizing
software products if initial business
plan fails.

5. Understanding your customers
 OUR CUSTOMERS ARE OUR VALUE
JYOTI LL will focus on customer with value and quality service to enable them
save, make more money with minimal amount of time due to our ubiquitous
Web based system.
Our philanthropies and Volunteers will gain emotional benefit and instant
certificate to email with discount opportunities with our partner hotels and
Airlines.

6. Building a compelling value
proposition
 THE Moscow Effect
"Want to have" and make a timeline of
when you can create " these features
MUST HAVES
 Registered Business Bank Account
 And Certificate of Incorporation
SHOULD HAVES
 Small capital to keep Account active
and pay for VAT and Utility bills
 Office phone
 Single self contained Office Apartment
with 2 internet ready Work Stations and
office furnitures for two staffs.
 Legal Adviser
Could HAVES
 Interior Design
 Office car
Must Haves will be achieved within a period
of one month after the business websites is
completed.
Should Haves will be achieved within two
months if there is an investor or sponsor.
COULD HAVE CAN TAKE A MINIMUM OF TWO
WEEKS TO ACHIEVE. WHILE WANT TO HAVE
WILL BE A WAY OF EXPANDING THE BUSINESS
IN THE FUTURE TO OTHER LOCATIONS AND
TESTING NEW WATERS.
JYOTI LLC WILL OFFER QUALITY PRODUCTS
NOT PRICE ORIENTED
OUR BUSINESS LOGIC WILL ATTRACTS
HOMOGENOUS CUSTOMERS AND FITS IN
WITH OUR AWESOME REWARDS OF INSTANT
AUTOMATED SERVICES.

7. Growthhacking, marketing mix &
market entry & Value capture
 So far we have are negotiating with Accra school of Economics and Accra
Institute of Technology for online recruitment deal which they are finding
laudable as an opportunity to grow their business.
 Our target for a start is Bereton Montessori secondary school and Jefta High
school in Nigeria.
 These customer institutions are private and it is fertile because Nigerians like
to take opportunity to study in Ghana due to competition and this will be
very successful with our mouth watering discount and seamless web based
admission process.
 Our second project is to raise fund online through crowdfunding for Kids
Teaching kids to carry out a project on Global warming and social violence
through the medium of Arts in Ghana.

8. Sales and Marketing
SALES CHANNEL
 Internal Sales team
 Utilizing executive networks
 Utilizing events management
networks
 SEO Optimized website
MARKETING ACTIVITIES
 Advertise in educational and
executive life style magazines
and forums in social media
 Write and position executive
blogs.
 Attend executive level events to
network.

9. FINANCIAL PROJECTIONS
0
10
20
30
40
50
60
2015 2016 2017
JYOTI LLC
capital profit SALES

10. Managing resources
 STARTUP – 6000USD
 TARGET – CROWDFUNDING
 TEAM MATE
EWURAMA BOTCHWAY (PROGRAMMER/MARKETER/ENTREPRENEUR)
TED AMACHREE (SOFTWARE DEVELOPER/BUSINESS DEVELOPER)
Our Team is complete and ready to go, although we will need an
Accountant/Administrative Staff soonest to hire