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SEOGCMW177 Search Engine Optimization                       GCMW177 Search Engine Optimization
SEOWhat is SEO?Search Engine Optimization is a way of streamlining thecontent of your website to improve it’s position in ...
SEOHow do search engines work?1. Robots2. Looks for RELEVANT content3. Looks for fresh content3. Looks for popular sites4....
SEOSearch Engines - Who are the biggies?Google 70%Yahoo! 15%Bing 10%Ask 3%The rest 2%                                     ...
SEOWhy is SEO important?Because 70% of Users Don’t Go Beyondthe 1st Page of Search Engines!Remember these?                ...
SEOLet’s Start a Website -www.coolsoccershirts.com                          GCMW177 Search Engine Optimization
SEOPart 1: On-site SEO1. Keywords2. URL3. Title tags4. Meta Description5. h1 tags6. Anchor tags or internal links7. Images...
SEOKeywords1. Brainstorm - What would I search for?2. Research - Google Insights3. R & D - Ripoff and Duplicate           ...
SEOURLsWhat I Got:www.coolsoccershirts.comBest:www.usworldcuptshirts.comBetter:www.coolsoccershirts.com/women-world-cup-ts...
SEOTitle Tags1. The most important relevant tag2. Add keywords, but don’t stuff3. 66 characters or less<head><title>US Wom...
SEOMeta Description1. Entice people to click2. Don’t tell them everything3. Use keyword at least once4. Don’t stuff and dr...
SEOH1 Tags1. Headlines - search engines love these2. Don’t over do it.3. Don’t duplicate title tag4. h2, h3 tags work too<...
SEOImage Tags1. Search engines can index images2. Name with keyword3. Use “alt” tag4. Works for video search too          ...
SEOInternal Links and Anchor Tags1. Search engines look for links2. Name with keyword if possible3. Use text nav buttons i...
SEOContent Content Content1. Relevant content with keywords2. Keywords sprinkled not splattered3. Keep it coming          ...
SEODon’t Do it!1. Hidden text2. Keyword stuffing3. Duplicate content4. Flash5. Overdo the images6. Links to bad sites7. if...
SEOPart 2: Off-site SEO1.   Inbound links2.   Link Bait3.   Blogging4.   Social Media5.   Sponsored links (Google AdSense)...
SEOLink Bait1. Go viral2. Entice people to share3. Place Facebook “Like” or “Share” buttons4. YouTube videos5. Twitter6. D...
SEOBlogging1. Get active in Blogosphere2. Scratch backs / trade links3. Provide an RSS feed4. Leave comments in forums4. W...
SEOSocial Media1. Facebook Fan Page2. Twitter account3. YouTube channel4. Wordpress or Blogspot                           ...
SEOFree Search Engine Tools:1. Google Analytics2. Google Webmaster Tools2. Yahoo! Site Explorer3. Bing Webmaster Tools4. A...
SEOGoogle Analytics and Webmaster Tools<script type=”text/javascript”> var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘U...
SEOFall 2011GCMW177 #74023Search Engine Optimization (SEO)T & Th 6pm-8:50pmMD-134.Mike Zinnigermzinniger@palomar.edu      ...
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SEO Starter Kit

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Lecture from Palomar College Search Engine Optimization class. The SEO Starter Kit describes how a website should be built from the beginning using basic search engine optimization. We will go through the creation of a eCommerce site featuring the US Women’s World Cup team.

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Transcript of "SEO Starter Kit"

  1. 1. SEOGCMW177 Search Engine Optimization GCMW177 Search Engine Optimization
  2. 2. SEOWhat is SEO?Search Engine Optimization is a way of streamlining thecontent of your website to improve it’s position in thesearch results.Not easy. Not exact science.If its a race car, you build it, get it out on the track, thenfine tune it until it wins the race. GCMW177 Search Engine Optimization
  3. 3. SEOHow do search engines work?1. Robots2. Looks for RELEVANT content3. Looks for fresh content3. Looks for popular sites4. Really, really smart GCMW177 Search Engine Optimization
  4. 4. SEOSearch Engines - Who are the biggies?Google 70%Yahoo! 15%Bing 10%Ask 3%The rest 2% THE REST GCMW177 Search Engine Optimization
  5. 5. SEOWhy is SEO important?Because 70% of Users Don’t Go Beyondthe 1st Page of Search Engines!Remember these? GCMW177 Search Engine Optimization
  6. 6. SEOLet’s Start a Website -www.coolsoccershirts.com GCMW177 Search Engine Optimization
  7. 7. SEOPart 1: On-site SEO1. Keywords2. URL3. Title tags4. Meta Description5. h1 tags6. Anchor tags or internal links7. Images8. Content Content Content GCMW177 Search Engine Optimization
  8. 8. SEOKeywords1. Brainstorm - What would I search for?2. Research - Google Insights3. R & D - Ripoff and Duplicate world cup women’s soccer USA t-shirts commerative apparel GCMW177 Search Engine Optimization
  9. 9. SEOURLsWhat I Got:www.coolsoccershirts.comBest:www.usworldcuptshirts.comBetter:www.coolsoccershirts.com/women-world-cup-tshirts.html GCMW177 Search Engine Optimization
  10. 10. SEOTitle Tags1. The most important relevant tag2. Add keywords, but don’t stuff3. 66 characters or less<head><title>US Women’s World Cup T-shirts - 2011 World Cup commerative soccerapparel</title></head> GCMW177 Search Engine Optimization
  11. 11. SEOMeta Description1. Entice people to click2. Don’t tell them everything3. Use keyword at least once4. Don’t stuff and draw attention<meta name=”description” content=” Collectible t-shirts celebrating the US wom-en’s soccer World Cup final with Japan. /> GCMW177 Search Engine Optimization
  12. 12. SEOH1 Tags1. Headlines - search engines love these2. Don’t over do it.3. Don’t duplicate title tag4. h2, h3 tags work too<h1>US Women’s World Cup Shirts</h1> GCMW177 Search Engine Optimization
  13. 13. SEOImage Tags1. Search engines can index images2. Name with keyword3. Use “alt” tag4. Works for video search too GCMW177 Search Engine Optimization
  14. 14. SEOInternal Links and Anchor Tags1. Search engines look for links2. Name with keyword if possible3. Use text nav buttons instead of imagesBad:<a href =”kp12_X45.html” /> or <a href =”tshirts2.html” />Better:<a href =”women-world-cup-tshirts.html” />Best:<a href =”http://www.coolsoccershirts.com/women-world-cup-tshirts.html” /> GCMW177 Search Engine Optimization
  15. 15. SEOContent Content Content1. Relevant content with keywords2. Keywords sprinkled not splattered3. Keep it coming GCMW177 Search Engine Optimization
  16. 16. SEODon’t Do it!1. Hidden text2. Keyword stuffing3. Duplicate content4. Flash5. Overdo the images6. Links to bad sites7. iframes or javascript GCMW177 Search Engine Optimization
  17. 17. SEOPart 2: Off-site SEO1. Inbound links2. Link Bait3. Blogging4. Social Media5. Sponsored links (Google AdSense) GCMW177 Search Engine Optimization
  18. 18. SEOLink Bait1. Go viral2. Entice people to share3. Place Facebook “Like” or “Share” buttons4. YouTube videos5. Twitter6. Digg / Stumble Upon GCMW177 Search Engine Optimization
  19. 19. SEOBlogging1. Get active in Blogosphere2. Scratch backs / trade links3. Provide an RSS feed4. Leave comments in forums4. Wordpress or Blogspot GCMW177 Search Engine Optimization
  20. 20. SEOSocial Media1. Facebook Fan Page2. Twitter account3. YouTube channel4. Wordpress or Blogspot GCMW177 Search Engine Optimization
  21. 21. SEOFree Search Engine Tools:1. Google Analytics2. Google Webmaster Tools2. Yahoo! Site Explorer3. Bing Webmaster Tools4. Alexa - tracks ranking GCMW177 Search Engine Optimization
  22. 22. SEOGoogle Analytics and Webmaster Tools<script type=”text/javascript”> var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-22056732-4’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })();</script> GCMW177 Search Engine Optimization
  23. 23. SEOFall 2011GCMW177 #74023Search Engine Optimization (SEO)T & Th 6pm-8:50pmMD-134.Mike Zinnigermzinniger@palomar.edu GCMW177 Search Engine Optimization
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