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Lecture from Palomar College Search Engine Optimization class. The SEO Starter Kit describes how a website should be built from the beginning using basic search engine optimization. We will go through ...

Lecture from Palomar College Search Engine Optimization class. The SEO Starter Kit describes how a website should be built from the beginning using basic search engine optimization. We will go through the creation of a eCommerce site featuring the US Women’s World Cup team.

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SEO Starter Kit SEO Starter Kit Presentation Transcript

  • SEOGCMW177 Search Engine Optimization GCMW177 Search Engine Optimization
  • SEOWhat is SEO?Search Engine Optimization is a way of streamlining thecontent of your website to improve it’s position in thesearch results.Not easy. Not exact science.If its a race car, you build it, get it out on the track, thenfine tune it until it wins the race. GCMW177 Search Engine Optimization
  • SEOHow do search engines work?1. Robots2. Looks for RELEVANT content3. Looks for fresh content3. Looks for popular sites4. Really, really smart GCMW177 Search Engine Optimization
  • SEOSearch Engines - Who are the biggies?Google 70%Yahoo! 15%Bing 10%Ask 3%The rest 2% THE REST GCMW177 Search Engine Optimization
  • SEOWhy is SEO important?Because 70% of Users Don’t Go Beyondthe 1st Page of Search Engines!Remember these? GCMW177 Search Engine Optimization
  • SEOLet’s Start a Website -www.coolsoccershirts.com GCMW177 Search Engine Optimization
  • SEOPart 1: On-site SEO1. Keywords2. URL3. Title tags4. Meta Description5. h1 tags6. Anchor tags or internal links7. Images8. Content Content Content GCMW177 Search Engine Optimization
  • SEOKeywords1. Brainstorm - What would I search for?2. Research - Google Insights3. R & D - Ripoff and Duplicate world cup women’s soccer USA t-shirts commerative apparel GCMW177 Search Engine Optimization
  • SEOURLsWhat I Got:www.coolsoccershirts.comBest:www.usworldcuptshirts.comBetter:www.coolsoccershirts.com/women-world-cup-tshirts.html GCMW177 Search Engine Optimization
  • SEOTitle Tags1. The most important relevant tag2. Add keywords, but don’t stuff3. 66 characters or less<head><title>US Women’s World Cup T-shirts - 2011 World Cup commerative soccerapparel</title></head> GCMW177 Search Engine Optimization
  • SEOMeta Description1. Entice people to click2. Don’t tell them everything3. Use keyword at least once4. Don’t stuff and draw attention<meta name=”description” content=” Collectible t-shirts celebrating the US wom-en’s soccer World Cup final with Japan. /> GCMW177 Search Engine Optimization
  • SEOH1 Tags1. Headlines - search engines love these2. Don’t over do it.3. Don’t duplicate title tag4. h2, h3 tags work too<h1>US Women’s World Cup Shirts</h1> GCMW177 Search Engine Optimization
  • SEOImage Tags1. Search engines can index images2. Name with keyword3. Use “alt” tag4. Works for video search too GCMW177 Search Engine Optimization
  • SEOInternal Links and Anchor Tags1. Search engines look for links2. Name with keyword if possible3. Use text nav buttons instead of imagesBad:<a href =”kp12_X45.html” /> or <a href =”tshirts2.html” />Better:<a href =”women-world-cup-tshirts.html” />Best:<a href =”http://www.coolsoccershirts.com/women-world-cup-tshirts.html” /> GCMW177 Search Engine Optimization
  • SEOContent Content Content1. Relevant content with keywords2. Keywords sprinkled not splattered3. Keep it coming GCMW177 Search Engine Optimization
  • SEODon’t Do it!1. Hidden text2. Keyword stuffing3. Duplicate content4. Flash5. Overdo the images6. Links to bad sites7. iframes or javascript GCMW177 Search Engine Optimization
  • SEOPart 2: Off-site SEO1. Inbound links2. Link Bait3. Blogging4. Social Media5. Sponsored links (Google AdSense) GCMW177 Search Engine Optimization
  • SEOLink Bait1. Go viral2. Entice people to share3. Place Facebook “Like” or “Share” buttons4. YouTube videos5. Twitter6. Digg / Stumble Upon GCMW177 Search Engine Optimization
  • SEOBlogging1. Get active in Blogosphere2. Scratch backs / trade links3. Provide an RSS feed4. Leave comments in forums4. Wordpress or Blogspot GCMW177 Search Engine Optimization
  • SEOSocial Media1. Facebook Fan Page2. Twitter account3. YouTube channel4. Wordpress or Blogspot GCMW177 Search Engine Optimization
  • SEOFree Search Engine Tools:1. Google Analytics2. Google Webmaster Tools2. Yahoo! Site Explorer3. Bing Webmaster Tools4. Alexa - tracks ranking GCMW177 Search Engine Optimization
  • SEOGoogle Analytics and Webmaster Tools<script type=”text/javascript”> var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-22056732-4’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })();</script> GCMW177 Search Engine Optimization
  • SEOFall 2011GCMW177 #74023Search Engine Optimization (SEO)T & Th 6pm-8:50pmMD-134.Mike Zinnigermzinniger@palomar.edu GCMW177 Search Engine Optimization