2. For an advertising or marketing campaign to run smoothly
and effectively good organization is required; for larger
emailing campaigns this usually requires some kind of
email marketing software. However, email marketing
software has a lot more to offer than you would probably
imagine.
4. Finding prospects can be a very time consuming activity.
Some email marketing tools allow you to collect targeted
email addresses from visitors to your web site. Creating a
newsletter for visitors adds value to your site and keeps
your company in front of your prospects.
6. Responding to your prospective clients with a well-written
and partial sales email is vital to winning business and
gaining repeated business. Using email-marketing
software you can set up autoresponders that will send
these emails for you as soon as your visitors or customers
complete certain actions, which are predefined by you.
14. Most email marketing software will be able to schedule
emails for you, so you could for instance send an email to
new prospects that contains a link to your catalogue. After
a week you may wish to contact them to answer any
questions. This technique will put your company name
back in their minds and possibly produce more sales. Or,
perhaps you sell a consumable good that most people buy
once a month. You can set your email marketing software
to contact your customers one month after purchase,
perhaps offering them a discount for repeated business.
15. All of these are genuine ways to use email marketing
software. Bearing in mind that some estimate as many as
70% of Internet users from the USA have made purchases
on the back of an email marketing campaign, most agree
they are useful tools to help your website or business
succeed.