GradGears’ mission is to increase completion rates among community college students                 nationwide and acceler...
Problem: 3/4 students who entercommunity college drop out (NCES 2012)Poor academic preparationDifficult financial and pers...
Solution: A Community College Advisor            in Your Pocket! GradGuru is a student-centered interactive mobile platfor...
Information*Training*Management                                   Download GradGuru on iTunes!                            ...
Business Model          Key Partners                   Key Activities                    VALUE PROP                       ...
Our Special SauceDesign and approach focused on communitycollege studentsProprietary research database of hundreds ofcatal...
User AcquisitionRegional ApproachDirect Marketing to Students    Community College campuses    Word-of-mouth Marketing    ...
Competition       Name/Product         Info          Training       Mgmt            Legal       Mobile/               Info...
Timeline & Milestones                                                                                 2012             201...
Team, Board & AdvisorsTeam                                      Alicia Morga, technology                                  ...
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GradGears Deck

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  • GradGears Deck

    1. 1. GradGears’ mission is to increase completion rates among community college students nationwide and accelerate their path to completion Catalina Ruiz-Healy, Founder + CEO Catalina@gradguru.org
    2. 2. Problem: 3/4 students who entercommunity college drop out (NCES 2012)Poor academic preparationDifficult financial and personal situationsLack of college know-how/cultureUnclear path to completionUnder-resourced institutional supportWeak peer-to-peer support mechanisms Sources: Community College Research Center; American Association of Community Colleges; Public Agenda, National Center on Education Statistics.
    3. 3. Solution: A Community College Advisor in Your Pocket! GradGuru is a student-centered interactive mobile platform thatinforms, motivates, and connects students. We guide them to make better decisions that lead to finishing school faster. GRadGuru is a cost efficient and scalable way to improve our completion and success rates --Vice President and Dean, Student Services, Bay Area Community College
    4. 4. Information*Training*Management Download GradGuru on iTunes! Training: Information: Management Nudges delivered about positive With GradBadge, GradGuru willDeadlines and ‘to-dos’ delivered evidence-based behaviors and enable peer-to-peer support, with specific instructions stored for future reference and encouragement sharing
    5. 5. Business Model Key Partners Key Activities VALUE PROP Customer Relationship CustomersExpansion Bridge Platform/network Get the info you need to make better(managing technology risk) management decisions (information+ training) Communities 12 million Research/evidence Get out of school faster Automated personalized Community CollegeCommunity Colleges(where our primary users are) translation messaging Students Better experience at school Custom messagingCommunity College Support Savings on tuition, opportunity cost of Personal AssistanceInfrastructure, e.g. Chancellor’s Custom data collection being in school, books, etcOffice, student organizations, Consulting/Co-creationAmerican Association of Data management Build social capital (management)Community Colleges 1132 Community CollegeAmerican College Counseling Data analyticsAssociation Districts and Campuses Cost efficient and scalable way(marketing alliances) to higher completion and Key Resources Distribution Channels success ratesUsers Money Community colleges(customer feedback) Better completion rates Engineers High School partners Customization for each school Designer CC matriculation partners Data enables better allocation of Student-serving nonprofits Data analytics person resources Student-Serving nonprofits Sales People Data allows better evaluation Students Servers Low Cost way to support dwindling Word of Mouth resource (counselors and advisors) Databases Facebook Easy implementation+No technology risk SEO Sales ForceCost Structure Revenue Streams FREE Downloads and Messaging to StudentsPeople (Developers, Designers, Engineers) Subscription for messaging, data collectionMarketing and Sales (focused on raising awareness/discovery) Fees for data analytics, lead generation Licensing for console access and custom messaging/data collection ability
    6. 6. Our Special SauceDesign and approach focused on communitycollege studentsProprietary research database of hundreds ofcatalogued, actionable, evidence-based“nudges” that shift behaviorProprietary data collection system & algorithmScalable peer-to-peer management with socialnetwork
    7. 7. User AcquisitionRegional ApproachDirect Marketing to Students Community College campuses Word-of-mouth Marketing Facebook, Twitter, BLogSales Force Community College Campuses: Deans and Vice Presidents of Student Services; Counselors and Advisors Community College Districts: Chancellors and Vice- Chancellors for Student Services, Technology Student-serving nonprofits: college success, scholarship providers
    8. 8. Competition Name/Product Info Training Mgmt Legal Mobile/ Info (dates, (Nudges/ (Support/ Market Function Status Web Delivery deadlines) Reminders) Encouragement) GradGears X X P2P Non- M CC only Push Mobile profit PersistencePlus X X C2S For Profit M Cc+4 yr Push Mobile AcademyOne’s X For Profit M 4 yr Static Academic GPS Blackboard Mobile X For Profit M Cc+4 yr Static Myedu X P2P For Profit W Cc+4 yr Push Web High Collegesnaps X X For Profit M Push Web SchoolP2P= Peer to peerC2S=College to student “Information, Training, Management” Schema borrowed from College Summit
    9. 9. Timeline & Milestones 2012 2013 2014 2015 2016 USERS # of Campuses 11 30 100 300 600 Total Cumulative Downloads 1,000 6,800 32,600 116,400 312,600 Total Cumulative Consistent Users 900 6,120 29,340 104,760 281,340 Capture Rate per Campus 2.05% 8.05% 9.06% 11.96% 18.46% GradGuru Drop Or Not Pathway PRODUCT RELEASES GradGuru ios Android Module Planner GradBadge Console REVENUE Fees for Messaging/Data Collection Campuses - First Year 42,750 182,250 492,750 857,250 Assumes 15% Messaging/Data Collection to Campuses - Subsequent Capture rate Years 28,500 121,500 328,500 Data Analytics 75,000 225,000 450,000 Console 5,000 75,000 225,000 450,000 Sub-Total Earned Revenues - 47,750 367,170 1,049,880 1,993,170 Sub-Total Grant Contributions 40,000 220,000 240,000 180,000 200,000 TOTAL IN-FLOWS 40,000 267,750 607,170 1,229,880 2,193,170 EXPENSES TOTAL OUT-FLOWS 38,500 253,500 566,318 1,246,775 1,940,783 Cash-On-Hand End of Year 1,500 15,750 56,602 39,707 292,094 Persons on Salary 2 7 10 14 Consistent Users 900 6,120 29,340 104,760 281,340 IMPACT Year of Impact on Completion Timeline 2017 2018 2019 2020 2021 Students ImpactedNumber Impacted, Resulting in Completing One Year Faster (10% of users) 90 612 2,934 10,476 28,134 Cumulative Students who Save 1 Years of Study 90 702 3,636 14,112 42,246 Assumes CA Avg $1104 Total Fees Avoided (five year lag) 99,360 775,008 4,014,144 15,579,648 46,639,584 Per year Cumulative Fees Saved 99,360 874,368 4,888,512 20,468,160 67,107,744
    10. 10. Team, Board & AdvisorsTeam Alicia Morga, technology entrepreneur Catalina Ruiz-Healy, CEO + Deborah Rappaport, Rappaport Founder Family Foundation Silvino Leon, CTO John M. Rogers, Gryphon Investors Lili Mano, Community Manager Jessie Ryan, Campaign for College OpportunityBoard+Advisors Fred Sherman, Former Vice- Melinda Karp, Community College Chancellor for Technology, DeAnza Research Center, Columbia Foothill University Kioma Valenzuela, Sweeter, Inc. Jonathan Kevles, AECOM (former community college student) Tina Lee, Office of Comptroller John Consuelo Valverde, Expansion Bridge Chiang

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