"Manufacturers Association of Central New York organizes and streamlines its processes and creates more time for member services with CDC gomembers On Demand solution."

1. Manufacturers Association
of Central New York
C A S E
Serving Members Better
S T U D Y
Customer Details Manufacturers Association of Central New York organizes and
Manufacturers Association
of Central New York streamlines its processes and creates more time for member
www.macny.org
services with CDC gomembers On Demand solution.
Country or Region
North America Replacing a ten-year-old system was the functionality attractive to MACNY, but
Industry The Manufacturers Association of Central because it was delivered in a software-as-a-
Not-for-Profit New York (MACNY) is the eyes and ears of service (SaaS) model, it had the lowest total
the manufacturing industry in New York. Their cost of ownership, which provided the best
Customer Profile members depend on them to relay any new value to them.
Manufacturers Association of Central New practices, policies, and regulations while
York (MACNY) is a trade association Implementing On Demand
representing industrial manufacturing maintaining a close community.
companies, as well as accounting firms, Because MACNY had been using their former
insurance agencies, law firms, financial MACNY wanted to add more functionality and system for ten years, there were a lot of
institutions, and other businesses that features to their database application in order historical data that needed to be converted and
support manufacturers. MACNY has ten to create more value for members and the transferred into CDC gomembers On Demand.
full-time employees to manage all functions of association. They had been using their current
the organization, including, events, education,
Even with an extremely complex data set, the
system for ten years, which meant many On Demand implementation team was able to
grants, sales, and office administration.
new capabilities were not possible to integrate accommodate all of the existing information
Business Situation into their system. Not to mention, they had and data fields so that MACNY had a true
MACNY had been using the same association been continuously paying an annual historical picture of their member interactions.
management system for ten years, and it did maintenance fee for the application, even
not provide the basic modern features and though the maintenance they wanted done “The migration was much easier than I
functionality they needed. It was missing
was not possible. anticipated,” said Lawyer. “The services team
key member relationship and new member
development functionality, including processes was able to migrate years of activity, which
for selling key MACNY professional services.
“Our software did not support the member allowed us to keep a historical record on
includingweb capabilities to process online development process we needed,” said John our members.”
dues and events transactions. Lawyer, Director of Purchasing and Technology
Solutions at MACNY. “We needed a system Results and Key Benefits
Solution
with a robust process management capability
A CDC gomembers On Demand solution from As a result of using CDC gomembers On
that would not only let us manage current and
CDC Software provides MACNY with user- Demand, the Manufacturers Association
friendly processes that can be scaled to their new members, but our sales, as well.”
of Central New York has experienced big
needs. By switching to On Demand, MACNY
improvements in efficiency and in responding
was able to concentrate more on serving Deciding on Their Next Move to the needs of members.
members and improving the industry rather
than maintaining an out-of-date system.
In late 2007 MACNY began evaluating
association management software (AMS) Reporting has become easier, with their unique
Benefits packages for their organization. They looked at model organized around member services.
• The Process Management feature organized six different systems: four client/server–based On Demand’s capabilities allow MACNY to
and streamlined three processes: managing applications and two hosted/web-based review all their services for members and
the sale of services, increasing the use applications. These systems varied in cost, ensure that member needs are addressed
of services by members , and managing
member orientations functionality, and platform. in a timely manner. Similarly, the reporting
features allow them to create ad hoc lists for
• More efficient reporting due to the ability After reviewing all the solutions, they a decided marketing campaigns to target interest groups
to create ad hoc lists for marketing CDC gomembers On Demand solution was
campaigns to target interest groups, identify and pull reports to identify event participation/
the best fit for their association. By switching attendance and purchase tickets.
event participation/attendance, and view
purchase histories to On Demand, MACNY would receive the
essential association management functionality “There has been increased awareness of which
• Faster response to members’ policy and
they needed, including the ability to manage services our members are using or not using,
regulatory questions by using the task
capabilities to record, monitor, and education, events, billing/invoices, and member as reflected in our reports,” Lawyer said. “This
effectively respond relationships, as well as a configurable process has really given us the opportunity to reach out
management capability not available from any to our members and get them more engaged
• Increased number of events and attendance
at events by 30% of the other solutions they considered. Not only with MACNY and with our other members.”
CDC gomembers | Case Study

2. On Demand’s Task feature allows each member question to module helps them organize and streamline three processes:
be logged and the response managed. Tasks can provide managing the sale of services, increasing the use of services
simple “to-do” tracking and full-featured task management by members, and managing the orientation of members.
with scheduled and due dates, categorization, time tracking,
journaling, assignment to and acceptance by staff members, The use of On Demand has been instrumental in helping
and sub-tasks. MACNY expand its event programs. “With the support of the
process management feature, we have seen a 30% increase
MACNY has also made extensive use of the Process in the number of events we hold and the number of attendees
Management capability, making it the key benefit. The at the events,” Lawyer said.
process modeling capability allows any repeatable process
to be modeled, linked with members or prospects, reported Using CDC gomembers On Demand, MACNY is equipped to
on, and thus managed. Processes may be simple, or continue to deliver great service, events, and experiences to
complex with multiple phases to track. In MACNY’s case, the its members for years to come.
Learn how the CDC gomembers On Demand solution meets your organization’s management needs.
To learn more about how the CDC gomembers On Demand solution adapts to the unique needs of NFPs and NGOs, call +1 888-288-4634.
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