is a form of communication using text and/or images to create an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual expression .
In graphic design , "the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience.” This formation of ideas is cultivated into the field of advertising art.
What is Graphic Design? What is Graphic Design? What is Graphic Design? What is Graphic Design? Graphic Design
Graphic Arts – “ Arts represented by drawing or imposing on a flat surface an image that communicates a message ; (PRINT MAKING)
Graphic Design- The word “graphic” literally means, “of writing” but the term graphic design “ includes an arrangement of works, shapes, or images or a combination thereof.” Secondly, all graphic design has a purpose or a function .” ..to sell something, the intention to say something, to inform and influence your choices and your actions.
create visual solutions to communication problems.
Decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques.
Develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications.
Produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems—called environmental graphics-for business and government.
Develop material for Internet Web pages, interactive media, and multimedia projects.
Produce the credits that appear before and after television programs and movies.
Graphic Design Careers: Creative / Art Director: Art directors, or creative directors are in charge of a creative team that produces artwork to be displayed in magazines, on television, on billboards, on the web, or on products. Layout Artist: A layout artist deals with the structure and layout out of images and text in a pleasing format for printed media. Brand Identity Design: Brand identity design is concerned with the visual aspects of a company or organization’s brand or identity. Logo Designer: A logo is a sketched or graphically designed symbol, set in a specific typeface or font, and arranged in a unique way, with distinct colors, shapes, and designs to represent a company, product, organization, agency, or service.... Flash Designer: Flash is the newest and trendiest technology currently used in web design. Illustrator: Illustrators conceptualize and create illustrations that represent an idea or a story through two-dimensional or three-dimensional images. Technical Illustrator: Technical Illustrators conceptualize and create three-dimensional images, storyboard sketches, and moving illustrations for animated productions, television commercials, movies, computer games, or set and exhibit designs.
Photo Editing / Photoshop Artist: Photo editing, and new photo editing software like Photoshop has helped professional photographers and designers more easily bring their visions to life through advertisements, magazine layouts, billboards, logos, and just about every other multi-media medium.... Multimedia Designer: Jobs in multimedia design can be found in such career fields as television or film production, animation, audio production, and set design, as well as several other multimedia, and production design fields. Photographer: Photography is more than just capturing an image. Professional photographers need to learn how to use the camera and other photography equipment such as lights, film, lenses, filters, digital technology, as well as their own creative vision, to produce images that communicate the desired.... Prepress Technician: Prepress involves a variety of tasks including checking proofs for errors and print clarity and correcting any mistakes, transforming text and pictures into finished pages, and making printing plates of the pages.... Web Designer: As a web designer, your work could be viewed by thousands of people everyday. Web designers create the pages, layout, and graphics for web pages, and play a key role in the development of a website. http://www.adigitaldreamer.com/articles/graphic-design-jobs.htm
Exploratory drawing (thumbnail sketches) Are used to explore ideas –Drawing should become the basis of expression and underpins all our design decisions. - ¼ the size - Minimum of 5 Thumbnail sketches are small drawings that lay out your idea. Observation - Drawing makes you see the subject as a SHAPE or SHAPES, color and tones. - You can understand and manipulate perspective. -Create the illusion of space and depth of field (texture and density)
When developing a thumbnail you will create a layout using squares (represents pictures) and lines (text). This will allow you to see how the shapes work together before you place the text and images. Heading Supporting text Picture