The document discusses graphic design and the software used in graphic design. It defines graphic design as using symbols, images and words to create visual representations of ideas and messages. It discusses key elements of design like line, color, typography, texture, images and shapes. The document also discusses popular graphic design software like Adobe Photoshop, Illustrator, InDesign and CorelDraw and how they are used to create designs for logos, posters, brochures, magazines and other visual content. It concludes by listing some career options in graphic design.

1. DIGITAL MARKETING
By TOPS Technologies Pvt. Ltd.

2. GRAPHIC
DESIGN
Graphic (ART)
Visual
Communication
Enhance
Products
Shapes? Colours? Images? Typography? layout?

3. Graph
 Graphic word come from GRAPH

4. WHATIS
GRAPHIC (ART)?
 Various methods are used to create and
combine symbols, images and/or words to
create a visual representation of ideas and
messages

5. VISUAL
COMMUNICATION
 The term graphic can refer to a number of artistic
and professional disciplines which focus on visual
communication and presentation.

6. VISUAL
ELEMENTS
Desired
Feeling
Create
Emotions
Typography
TEXT
IMAGES

7. ENHANCE
PRODUCTS
Adds value to products
that are more appealing
to customers!
• Colourful
• Spotty
• Modern

8. Graphicdesignwasborn
ofartandtechnology
(printing)

10. STEPS FOR DESIGNING

11. RESEARCH

12. IMAGINE

13. SKETCHING

14. FILL
COLORS
&
EFFECTS

15. ANIMATE

16. PRESENTATION

17. Designing
elements
ELEMENTS
LINE
COLOR
TYPOGRAPHY
TEXTURE
IMAGE
SHAPE

18. LINE

19. COLOR

20. TYPOGRAPHY

21. TEXTURE

22. IMAGE

23. SHAPE

24. WhatFunctionDoes
GraphicDesignServe?
 Design can make a brand memorable and
instantly recognizable to an audience.
 Good design makes us stand up and take
notice.
 Design can make a brand stand out from the
crowd.

25. SOFTWAREUSE
IN
GRAPHICDESIGN

26. ADOBE PHOTOSHOP

27. USEOFPHOTOSHOP
 Adobe Photoshop is a critical tool for designers, web developers,
graphic artists, photographers, and creative professionals.
 It is widely used for image editing, retouching, creating image
compositions, website mockups, and adding affects. Digital or scanned
images can be edited for use online or in-print.

28. RASTERCONCEPT

29. Examples
IMAGE EDITING & MIXING
COLOR CORRECTIONS

30. Examples
BACKGROUND REMOVE
BLACK & WHITE TO COLORFUL

31. Examples
IMAGE REPAIRING
MATTE PAINTING

32. Examples IMAGE MANIPULATION
MOBILE & WEB TEMPLTES

33. Examples
GIF ANIMATIONS

34. ADOBE ILLUSTRATOR

35. USEOFILLUSTRATOR
 Adobe Illustrator is a professional vector-based design and drawing
program.
 Used as part of a larger design workflow, Illustrator allows for the
creation of everything from single design elements to entire
compositions.
 Designers use Illustrator to create posters, symbols, logos, patterns, icons,
etc.

36. VECTORCONCEPT

37. Examples
LOGO & VISING CARD DESIGN
POSTER DESIGN

38. Examples
BROCHURE DESIGN
FLYER DESIGN

39. Examples
T-SHIRT & INFOGRAPHIC
PACKAGING DESIGN

40. Examples
IMAGE ILLUSTRATION

41. ADOBE
INDESIGN

42. USEOF
INDESIGN
 InDesign is an industry-standard for publishing design and is used by
graphics and marketing professionals.
 InDesign is used to create flyers, brochures, magazines, newspapers,
business cards, comics, and many other types of documents or visual
communication.

43. Applications
MAGAZINE DESIGN
NEWS PAPER DESIGN
BROCHURE DESIGN

44. COREL DRAW

45. USEOF
CORELDRAW
 Coreldraw is vector-based designing software used to create logos, flexes,
brochures, invitation cards, and any kind of vector designing based on
the lining.
 It is a vector-based drawing program and a combined drawing and image
editing software.
 Its enhanced ease of use, interactivity and creativity can be used easily
Create professional-grade art works.

46.  Photo editor.
 Cartoonist.
 Product Designer.
 Brand identity Designer.
 Illustrator Artist.
 Layout artist.
 Tutor.
 Freelancer.
GraphicDesign
Workas:

47. TOPS Technologies IT Software Development
Company which provides Training & Placements
in different technologies as well doing
outsourcing and study abroad services.
If you want to learn new technologies and build
your career in IT field you can connect on
+91 78749 33344
inquiry@tops-int.com
www.tops-int.com