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My learning and funding
 

My learning and funding

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    My learning and funding My learning and funding Presentation Transcript

    • MyLearning project Martin Bazley Peter Pavement 26 Nov 2010
    • Overview
      • Martin Bazley & Associates commissioned by Renaissance Yorkshire to explore options for sustaining and developing MyLearning project
      • Currently about half-way through
      • Next stage is trialling new ways of creating content and exploring fund-raising options in detail
      • Comments and suggestions warmly welcomed!
    • MyLearning
      • Resources created by museums and others (content providers), for schools
      • Content providers create their own ‘learning journey’ online resources using a dedicated CMS
      • www.MyLearning.org
    • Current
      • Content providers are trained by core team in how to use the CMS
      • Templates also provide guidance
      • MyL team monitor and offer feedback
    • Outline of recommendations - editorial
      • Widen scope nationally, in terms of:
        • area of production of resources and
        • promotion to teachers – but hold off until critical mass achieved
    • Outline of recommendations - editorial
      • Focus output more strongly on curriculum provision and needs of teachers
      • Adopt commissioning approach: MyLearning team author the learning resources using assets and material provided by content providers
      • Replace up-front training by action-learning: content providers learn through involvement in development process
    • Outline of recommendations - editorial
      • Review and optimise structure of online learning resources in light of continuing research into teachers’ needs and preferred ways of working
    • Outline of recommendations - editorial
      • Improve searchability and findability of assets (images, videos, audio, interactives, sheets etc) through:
        • enrichment of metadata and
        • configuration of Google site search
      • Optimise existing and explore new ways of disseminating and promoting awareness and use of online learning resources
    • Outline of recommendations - editorial
      • Aims and SMART objectives: monitor and review effects of changes on motivation and engagement among content providers, quality of resources, uptake by teachers etc
    • Outline recommendations - business planning
      • Renaissance income expected for next year or two at least, but reduced.
      • Recruit freelancer to assist with fundraising
    • Outline recommendations - business planning
      • Adopt income pipeline approach to fundraising – target larger number of smaller funds.
      • Review activity for cost reduction and improvement opportunities
    • Income pipeline
      • Like GANTT charts for project management income (or sales) pipeline helps forecast income and manage contacts.
      • Aim is to predict the income over a period of time by categorising
        • potential income sources and
        • their probability of coming to fruition.
    • Income pipeline
      • For example, all prospects for funding could be classified as follows:
      • Opportunity - a funding programme that is suitable for My Learning
      • In discussion – contact made with funding body
      • Proposal stage - proposal underway - discussions continue
      • Awaiting decision - proposal has been submitted
      • Awarded – funding secured
    • Income pipeline Category Number Value Opportunities 10 £1,200,000 In discussion 7 £200,000 Proposal stage 5 £120,000 Awaiting decision 3 £70,000 Awarded 2 £40,000
    • Category Number Value Likelihood Income Opportunities 10 £1,200,000 2% £24,000 In discussion 7 £200,000 10% £20,000 Proposal stage 5 £120,000 20% £20,000 Awaiting decision 3 £70,000 50% £35,000 Awarded 2 £40,000 100% £40,000 Total £139,000
    • Mixed economy
      •   The most successful income generation strategy is likely to involve a mixed economy :
      • Public
      • Grant funding
      • Revenue income
    • Income generation - Advertising  
      • AdSense network www.google.com/adsense
      • Display advertising networks for example Adify www.adify.com/adify-united-kingdom
      • other media organisations or companies can put together advertising packages by theme and then syndicate ads to a network of sites.
      • For example: Guardian’s Diversity Ad Network - http://www.guardian.co.uk/ad-networks/diversity
    • Income generation - Subscriptions
      • Schools – have money, but inconvenience can put them off – also can just go elsewhere
      • Need a really significant offer, or something literally not available elsewhere (Bridgeman Art Library for example)
    • Income generation - Services
      • Consultancy
      • Web development service
      • Etc
      • Also affiliate marketing, etc
    • Fund raising takes time and effort
      • Ways of fund raising in small organisation:
      • take on additional freelancer on % bonus basis or mixed basis (retainer plus commission)
      • use agency (potentially more reliable / sustainable but may not be economic)
      • build up skills within core team – commission freelancer for say 6 months to fund raise and mentor
    • Guidance and info
      • Pipeline
      • Further information is available on www.businesslink.gov.uk on sales forecasting and other techniques: http://bit.ly/couAYW
      • www.smartsheet.com is an online service that may be helpful.
      • Fund-raising for non-profit:
      • www.fundraising.co.uk
      • www.financehub.org.uk
    • Contact: Martin Bazley www.martinbazley.com
    • Google Analytics preliminary data analysis
      • There is a bias to Yorkshire & Humber but national usage is close to the overall population picture. Smaller Yorkshire population centres feature often in the "long tail" of usage but numbers are not high.
      •  
      • Interestingly there's nearly 1 visit for every 1000 head of population for these top 10 centres. 1 visit for every 5000 is from a school. A very good "reach".
      •  
      • In conclusion, expanding the remit to a national service would not be a huge hurdle - that audience has already found you!