MyLearning project Martin Bazley Peter Pavement 26 Nov 2010
Overview <ul><li>Martin Bazley & Associates commissioned by Renaissance Yorkshire to explore options for sustaining and de...
MyLearning <ul><li>Resources created by museums and others (content providers), for schools </li></ul><ul><li>Content prov...
Current <ul><li>Content providers are trained by core team in how to use the CMS </li></ul><ul><li>Templates also provide ...
Outline of recommendations - editorial <ul><li>Widen scope nationally, in terms of: </li></ul><ul><ul><li>area of producti...
Outline of recommendations - editorial <ul><li>Focus output more strongly on curriculum provision and needs of teachers  <...
Outline of recommendations - editorial <ul><li>Review and optimise structure of online learning resources in light of cont...
Outline of recommendations - editorial <ul><li>Improve searchability and findability of assets (images, videos, audio, int...
Outline of recommendations - editorial <ul><li>Aims and SMART objectives: monitor and review effects of changes on motivat...
Outline recommendations - business planning <ul><li>Renaissance income expected for next year or two at least, but reduced...
Outline recommendations - business planning <ul><li>Adopt income pipeline approach to fundraising – target larger number o...
Income pipeline <ul><li>Like GANTT charts for project management income (or sales) pipeline helps forecast income and mana...
Income pipeline <ul><li>For example, all prospects for funding could be classified as follows: </li></ul><ul><li>Opportuni...
Income pipeline Category Number Value Opportunities 10 £1,200,000 In discussion 7 £200,000 Proposal stage 5 £120,000 Await...
Category Number Value Likelihood Income Opportunities 10 £1,200,000 2% £24,000 In discussion 7 £200,000 10% £20,000 Propos...
Mixed economy <ul><li>  The most successful income generation strategy is likely to involve a mixed economy :  </li></ul><...
Income generation - Advertising    <ul><li>AdSense network  www.google.com/adsense   </li></ul><ul><li>Display advertising...
Income generation - Subscriptions <ul><li>Schools – have money, but inconvenience can put them off – also can just go else...
Income generation - Services <ul><li>Consultancy </li></ul><ul><li>Web development service </li></ul><ul><li>Etc </li></ul...
Fund raising takes time and effort <ul><li>Ways of fund raising in small organisation:  </li></ul><ul><li>take on addition...
Guidance and info <ul><li>Pipeline </li></ul><ul><li>Further information is available on  www.businesslink.gov.uk  on sale...
Contact: Martin Bazley www.martinbazley.com
Google Analytics preliminary data analysis <ul><li>There is a bias to Yorkshire & Humber but national usage is close to th...
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My learning and funding

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My learning and funding

  1. 1. MyLearning project Martin Bazley Peter Pavement 26 Nov 2010
  2. 2. Overview <ul><li>Martin Bazley & Associates commissioned by Renaissance Yorkshire to explore options for sustaining and developing MyLearning project </li></ul><ul><li>Currently about half-way through </li></ul><ul><li>Next stage is trialling new ways of creating content and exploring fund-raising options in detail </li></ul><ul><li>Comments and suggestions warmly welcomed! </li></ul>
  3. 3. MyLearning <ul><li>Resources created by museums and others (content providers), for schools </li></ul><ul><li>Content providers create their own ‘learning journey’ online resources using a dedicated CMS </li></ul><ul><li>www.MyLearning.org </li></ul>
  4. 4. Current <ul><li>Content providers are trained by core team in how to use the CMS </li></ul><ul><li>Templates also provide guidance </li></ul><ul><li>MyL team monitor and offer feedback </li></ul>
  5. 5. Outline of recommendations - editorial <ul><li>Widen scope nationally, in terms of: </li></ul><ul><ul><li>area of production of resources and </li></ul></ul><ul><ul><li>promotion to teachers – but hold off until critical mass achieved </li></ul></ul>
  6. 6. Outline of recommendations - editorial <ul><li>Focus output more strongly on curriculum provision and needs of teachers </li></ul><ul><li>Adopt commissioning approach: MyLearning team author the learning resources using assets and material provided by content providers </li></ul><ul><li>Replace up-front training by action-learning: content providers learn through involvement in development process </li></ul>
  7. 7. Outline of recommendations - editorial <ul><li>Review and optimise structure of online learning resources in light of continuing research into teachers’ needs and preferred ways of working </li></ul>
  8. 8. Outline of recommendations - editorial <ul><li>Improve searchability and findability of assets (images, videos, audio, interactives, sheets etc) through: </li></ul><ul><ul><li>enrichment of metadata and </li></ul></ul><ul><ul><li>configuration of Google site search </li></ul></ul><ul><li>Optimise existing and explore new ways of disseminating and promoting awareness and use of online learning resources </li></ul>
  9. 9. Outline of recommendations - editorial <ul><li>Aims and SMART objectives: monitor and review effects of changes on motivation and engagement among content providers, quality of resources, uptake by teachers etc </li></ul>
  10. 10. Outline recommendations - business planning <ul><li>Renaissance income expected for next year or two at least, but reduced. </li></ul><ul><li>Recruit freelancer to assist with fundraising </li></ul>
  11. 11. Outline recommendations - business planning <ul><li>Adopt income pipeline approach to fundraising – target larger number of smaller funds. </li></ul><ul><li>Review activity for cost reduction and improvement opportunities </li></ul>
  12. 12. Income pipeline <ul><li>Like GANTT charts for project management income (or sales) pipeline helps forecast income and manage contacts. </li></ul><ul><li>Aim is to predict the income over a period of time by categorising </li></ul><ul><ul><li>potential income sources and </li></ul></ul><ul><ul><li>their probability of coming to fruition. </li></ul></ul>
  13. 13. Income pipeline <ul><li>For example, all prospects for funding could be classified as follows: </li></ul><ul><li>Opportunity - a funding programme that is suitable for My Learning </li></ul><ul><li>In discussion – contact made with funding body </li></ul><ul><li>Proposal stage - proposal underway - discussions continue </li></ul><ul><li>Awaiting decision - proposal has been submitted </li></ul><ul><li>Awarded – funding secured </li></ul>
  14. 14. Income pipeline Category Number Value Opportunities 10 £1,200,000 In discussion 7 £200,000 Proposal stage 5 £120,000 Awaiting decision 3 £70,000 Awarded 2 £40,000
  15. 15. Category Number Value Likelihood Income Opportunities 10 £1,200,000 2% £24,000 In discussion 7 £200,000 10% £20,000 Proposal stage 5 £120,000 20% £20,000 Awaiting decision 3 £70,000 50% £35,000 Awarded 2 £40,000 100% £40,000 Total £139,000
  16. 16. Mixed economy <ul><li>  The most successful income generation strategy is likely to involve a mixed economy : </li></ul><ul><li>Public </li></ul><ul><li>Grant funding </li></ul><ul><li>Revenue income </li></ul>
  17. 17. Income generation - Advertising   <ul><li>AdSense network www.google.com/adsense </li></ul><ul><li>Display advertising networks for example Adify www.adify.com/adify-united-kingdom </li></ul><ul><li>other media organisations or companies can put together advertising packages by theme and then syndicate ads to a network of sites. </li></ul><ul><li>For example: Guardian’s Diversity Ad Network - http://www.guardian.co.uk/ad-networks/diversity </li></ul>
  18. 18. Income generation - Subscriptions <ul><li>Schools – have money, but inconvenience can put them off – also can just go elsewhere </li></ul><ul><li>Need a really significant offer, or something literally not available elsewhere (Bridgeman Art Library for example) </li></ul>
  19. 19. Income generation - Services <ul><li>Consultancy </li></ul><ul><li>Web development service </li></ul><ul><li>Etc </li></ul><ul><li>Also affiliate marketing, etc </li></ul>
  20. 20. Fund raising takes time and effort <ul><li>Ways of fund raising in small organisation: </li></ul><ul><li>take on additional freelancer on % bonus basis or mixed basis (retainer plus commission) </li></ul><ul><li>use agency (potentially more reliable / sustainable but may not be economic) </li></ul><ul><li>build up skills within core team – commission freelancer for say 6 months to fund raise and mentor </li></ul>
  21. 21. Guidance and info <ul><li>Pipeline </li></ul><ul><li>Further information is available on www.businesslink.gov.uk on sales forecasting and other techniques: http://bit.ly/couAYW </li></ul><ul><li>www.smartsheet.com is an online service that may be helpful. </li></ul><ul><li>Fund-raising for non-profit: </li></ul><ul><li>www.fundraising.co.uk </li></ul><ul><li>www.financehub.org.uk </li></ul>
  22. 22. Contact: Martin Bazley www.martinbazley.com
  23. 23. Google Analytics preliminary data analysis <ul><li>There is a bias to Yorkshire & Humber but national usage is close to the overall population picture. Smaller Yorkshire population centres feature often in the &quot;long tail&quot; of usage but numbers are not high. </li></ul><ul><li>  </li></ul><ul><li>Interestingly there's nearly 1 visit for every 1000 head of population for these top 10 centres. 1 visit for every 5000 is from a school. A very good &quot;reach&quot;. </li></ul><ul><li>  </li></ul><ul><li>In conclusion, expanding the remit to a national service would not be a huge hurdle - that audience has already found you!  </li></ul>

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