Income pipeline Category Number Value Opportunities 10 £1,200,000 In discussion 7 £200,000 Proposal stage 5 £120,000 Awaiting decision 3 £70,000 Awarded 2 £40,000
Category Number Value Likelihood Income Opportunities 10 £1,200,000 2% £24,000 In discussion 7 £200,000 10% £20,000 Proposal stage 5 £120,000 20% £20,000 Awaiting decision 3 £70,000 50% £35,000 Awarded 2 £40,000 100% £40,000 Total £139,000
The most successful income generation strategy is likely to involve a mixed economy :
Income generation - Advertising
AdSense network www.google.com/adsense
Display advertising networks for example Adify www.adify.com/adify-united-kingdom
other media organisations or companies can put together advertising packages by theme and then syndicate ads to a network of sites.
For example: Guardian’s Diversity Ad Network - http://www.guardian.co.uk/ad-networks/diversity
Income generation - Subscriptions
Schools – have money, but inconvenience can put them off – also can just go elsewhere
Need a really significant offer, or something literally not available elsewhere (Bridgeman Art Library for example)
Income generation - Services
Web development service
Also affiliate marketing, etc
Fund raising takes time and effort
Ways of fund raising in small organisation:
take on additional freelancer on % bonus basis or mixed basis (retainer plus commission)
use agency (potentially more reliable / sustainable but may not be economic)
build up skills within core team – commission freelancer for say 6 months to fund raise and mentor
Guidance and info
Further information is available on www.businesslink.gov.uk on sales forecasting and other techniques: http://bit.ly/couAYW
www.smartsheet.com is an online service that may be helpful.
Fund-raising for non-profit:
Contact: Martin Bazley www.martinbazley.com
Google Analytics preliminary data analysis
There is a bias to Yorkshire & Humber but national usage is close to the overall population picture. Smaller Yorkshire population centres feature often in the "long tail" of usage but numbers are not high.
Interestingly there's nearly 1 visit for every 1000 head of population for these top 10 centres. 1 visit for every 5000 is from a school. A very good "reach".
In conclusion, expanding the remit to a national service would not be a huge hurdle - that audience has already found you!