12,000 sheets of paper per week

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12,000 sheets of paper per week Sian Shaw (Westminster Abbey) Museums+Tech 2022: Turning it off and on again Friday November 11 2022

Education

1
©2022 Dean and Chapter of Westminster
12,000 sheets of
paper per week
Sian Shaw
Westminster Abbey
@SianLShaw

2
©2022 Dean and Chapter of Westminster
Sian Shaw
Westminster Abbey
@SianLShaw
Why was so much paper being used?
~ 3,000 worshippers per week
8 choral services per week
Multiple sheets of paper

3
©2022 Dean and Chapter of Westminster
Sian Shaw
Westminster Abbey
@SianLShaw
What were the reasons for change?

4
©2022 Dean and Chapter of Westminster
Sian Shaw
Westminster Abbey
@SianLShaw
So, how can digital help solve the problem?
Saving 12,000 sheets of paper per week
+
Saving ~£1,000 printing costs per week
= Easy decision…?

5
©2022 Dean and Chapter of Westminster
Sian Shaw
Westminster Abbey
@SianLShaw
Hurdle 1: Tech on a limited budget
~£500 on a new design using existing
website components
Hosted on same url (/order-of-service) but
with unique ID
Back-end template allows commonly used
content (hymns, psalms) to be dropped in
to speed up process
QR codes allows audience access

6
©2022 Dean and Chapter of Westminster
Sian Shaw
Westminster Abbey
@SianLShaw
Hurdle 2: Making digital act like paper
Design needed to be:
• Simple & quick to load
• Follow on-paper differentiation of
instruction (led by colours)
Better than paper by:
• Including progress bar
• Adjust the size of font
• Clear links to digital donations

7
©2022 Dean and Chapter of Westminster
Sian Shaw
Westminster Abbey
@SianLShaw
Hurdle 3: Tackling people’s perception
“Unwanted ring-tones etc during services are no more frequent
than they ever were”
Member of Westminster Abbey clergy
“Thank you for driving
this initiative.
Sustainability matters
and small things make
a difference”
User
“I think people
using electronic
devices in church
is inappropriate”
User

8
©2022 Dean and Chapter of Westminster
Sian Shaw
Westminster Abbey
@SianLShaw
Hurdle 3: Tackling people’s perception
83% of respondents
confident to using their
device instead of paper
82% happy or neutral
about using their devices
during a service
NPS score ~68 for
experience using QR code &
Order of Service, & clarity
of instructional text

9
©2022 Dean and Chapter of Westminster
Sian Shaw
Westminster Abbey
@SianLShaw
So, what have we learnt that could help you?
Be led by the problem you are trying to solve
Test and learn – with no end date
Show people the potential, rather than telling them
If simple works, don’t overcomplicate it

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