Sensemaking preso

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  • Sensemaking preso

    1. 1. The Future of Context Sensemaking – June 2010 Matt Thompson, NPR
    2. 2. Three big problems
    3. 3. opportunities! Three big problems
    4. 4. The backstory problem http://news.google.com/
    5. 5. Familiarity with a news story r ilia m fa ly ep De r ilia am tf ha ew m So y or st e th to w Ne
    6. 6. Different news needs for different users So Ne De m w ew ep to ly ha th fa tf e m am st ilia or ilia r y r What’s the What’s the backstory? What’s latest? changed recently?
    7. 7. “I sat out Kosovo.” 7
    8. 8. The overload problem http://news.google.com
    9. 9. “ The abundance of news and ubiquity of “Learned choice do not necessarily translate into a better news environment for consumers ... helplessness” Participants in this study showed signs of   From an AP study of news fatigue; that is, they appeared debilitated by information overload and young news unsatisfying news experiences ...  consumers   Ultimately news fatigue brought many of the participants to a learned helplessness response. The more overwhelmed or unsatis ed they were, the less effort they were willing to put in.
    10. 10. “Learned crime & helplessness” scandal accidents & tra c weather crime & scandal weather accidents sports & & tra c celebrities crime & scandal 10
    11. 11. The trust problem http://news.google.com
    12. 12. Institutional voice = “objective”?
    13. 13. Easier: Clear villains and heroes
    14. 14. Beyond news The future of context.
    15. 15. The emerging industry Rising superstars of the new journalism
    16. 16. Coverage of the Fort Hood shootings
    17. 17. The Tribune’s reaction “It seemed like a made-to-order test for the Texas Tribune.” “They scrambled the jets, made plans, and then – stayed put.”
    18. 18. From more stories to larger stories investigation education feature investigation investigation political analysis
    19. 19. The quest narrative The Epic of Gilgamesh
    20. 20. The quest: a journalistic staple
    21. 21. The quest moves online 21
    22. 22. And you can participate 22
    23. 23. The beat reporter of the future Washington Post reporter/columnist/blogger Ezra Klein
    24. 24. Imagine a news source that provided enough background to make every story clear.
    25. 25. Imagine a news source that day after day became not merely timelier, but more comprehensive.
    26. 26. Wikipedia’s lessons. Wikipedia logo
    27. 27. It works for breaking news. From the New York Times, July 1, 2007:
    28. 28. It works for old news. The Bet: Winer vs. Nisenholtz
    29. 29. Blogs will outrank the New York Times Oh yeah? on Google!
    30. 30. Wikipedia trounced both blogs and the Times. From workbench.cadenhead.org, 12.20.07
    31. 31. Wikipedia’s growth curve From Wikimedia.org.
    32. 32. Wikipedia creator Jimmy Wales estimated in 2006 that 1,400 people contributed 74% of the site’s edits.* * Source: “Who Writes Wikipedia?” – aaronsw.com, 9.24.06
    33. 33. Before 2008 staff cuts, the size of the New York Times newsroom was around 1,420.* * Source: “Newsroom Cuts at the ‘New York Times’” – portfolio.com, 2.14.08
    34. 34. Traffic estimates: NYTimes.com vs. Wikipedia.org Source: Quantcast.com wikipedia nytimes
    35. 35. The Times learned from Nisenholtz’s bet.
    36. 36. The world’s most transparent newsroom? From Wikimedia.org.
    37. 37. In sum ... - Larger stories, not more stories - Reveal the quest - Toward timelessness The Epic of Gilgamesh
    38. 38. Thank you. Matt Thompson Blog: Newsless.org Tweet: @mthomps Email: matt@emailmatt.com

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