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Sensemaking preso

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Sensemaking preso Sensemaking preso Presentation Transcript

  • The Future of Context Sensemaking – June 2010 Matt Thompson, NPR
  • Three big problems
  • opportunities! Three big problems View slide
  • The backstory problem http://news.google.com/ View slide
  • Familiarity with a news story r ilia m fa ly ep De r ilia am tf ha ew m So y or st e th to w Ne
  • Different news needs for different users So Ne De m w ew ep to ly ha th fa tf e m am st ilia or ilia r y r What’s the What’s the backstory? What’s latest? changed recently?
  • “I sat out Kosovo.” 7
  • The overload problem http://news.google.com
  • “ The abundance of news and ubiquity of “Learned choice do not necessarily translate into a better news environment for consumers ... helplessness” Participants in this study showed signs of   From an AP study of news fatigue; that is, they appeared debilitated by information overload and young news unsatisfying news experiences ...  consumers   Ultimately news fatigue brought many of the participants to a learned helplessness response. The more overwhelmed or unsatis ed they were, the less effort they were willing to put in.
  • “Learned crime & helplessness” scandal accidents & tra c weather crime & scandal weather accidents sports & & tra c celebrities crime & scandal 10
  • The trust problem http://news.google.com
  • Institutional voice = “objective”?
  • Easier: Clear villains and heroes
  • Beyond news The future of context.
  • The emerging industry Rising superstars of the new journalism
  • Coverage of the Fort Hood shootings
  • The Tribune’s reaction “It seemed like a made-to-order test for the Texas Tribune.” “They scrambled the jets, made plans, and then – stayed put.”
  • From more stories to larger stories investigation education feature investigation investigation political analysis
  • The quest narrative The Epic of Gilgamesh
  • The quest: a journalistic staple
  • The quest moves online 21
  • And you can participate 22
  • The beat reporter of the future Washington Post reporter/columnist/blogger Ezra Klein
  • Imagine a news source that provided enough background to make every story clear.
  • Imagine a news source that day after day became not merely timelier, but more comprehensive.
  • Wikipedia’s lessons. Wikipedia logo
  • It works for breaking news. From the New York Times, July 1, 2007:
  • It works for old news. The Bet: Winer vs. Nisenholtz
  • Blogs will outrank the New York Times Oh yeah? on Google!
  • Wikipedia trounced both blogs and the Times. From workbench.cadenhead.org, 12.20.07
  • Wikipedia’s growth curve From Wikimedia.org.
  • Wikipedia creator Jimmy Wales estimated in 2006 that 1,400 people contributed 74% of the site’s edits.* * Source: “Who Writes Wikipedia?” – aaronsw.com, 9.24.06
  • Before 2008 staff cuts, the size of the New York Times newsroom was around 1,420.* * Source: “Newsroom Cuts at the ‘New York Times’” – portfolio.com, 2.14.08
  • Traffic estimates: NYTimes.com vs. Wikipedia.org Source: Quantcast.com wikipedia nytimes
  • The Times learned from Nisenholtz’s bet.
  • The world’s most transparent newsroom? From Wikimedia.org.
  • In sum ... - Larger stories, not more stories - Reveal the quest - Toward timelessness The Epic of Gilgamesh
  • Thank you. Matt Thompson Blog: Newsless.org Tweet: @mthomps Email: matt@emailmatt.com