How TakeLessons Uses Socia Media

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Presentation given by Steven Cox, CEO of TakeLessons.com to the San Diego Social Media Breakfast Group on June 30, 2009. The focus of the talk was to show how a company selling services uses social …

Presentation given by Steven Cox, CEO of TakeLessons.com to the San Diego Social Media Breakfast Group on June 30, 2009. The focus of the talk was to show how a company selling services uses social media in practice to build trust and communicate their passion.

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  • 1. From Theory to Practice How TakeLessons.com uses social media
  • 2. From Theory to Practice How TakeLessons.com uses social media every day
  • 3. Your Face Here…
  • 4. Why do we use social media?
  • 5. Because Oprah said so…
  • 6. Our Marketing Challenges How do we build trust? How do we communicate what our brand stands for?
  • 7. Our Marketing Challenges How do we sell more lessons at a lower CPA? How do we make this happen?
  • 8. Uh, let me thinkto Practice From Theory about that… How TakeLessons.com uses social media every day
  • 9. Let’s build our own social network! We a re the ne xt b ig th in g …
  • 10. Let’s build our own social network!
  • 11. Competitive and expensive… Risk = high Chance of success = low F a ilu re ? It h a s t o b e m a rk e t in g ’s fa u lt …
  • 12. The Social Media Solution…
  • 13. BUT WAIT!!! This social media dance ‘aint for everybody… only the sexy people… (so all you fly mothers… get out there and dance, I say)
  • 14. Get a blog. Even my Grandma has a blog.
  • 15. How we use our blog
  • 16. Blogging: Think of it as: …planting seeds …giving before you ask to receive …providing more value than what you’re paid for
  • 17. YouTube is the ___ largest search engine
  • 18. YouTube is the 3rd largest search engine
  • 19. We use YouTube to: - Showcase customers - Upload TV spots - Teacher Intro’s
  • 20. Get a facebook fan page.
  • 21. Communicate our passion. Share successes, and relevant information. Build trust by listening, and fixing customer problems quickly.
  • 22. It shows that we’re human and builds trust.
  • 23. It helps create loyal, active, engaged TakeLessons ambassadors.
  • 24. But isn’t twitter just a bunch of noise? Yes… Unless you know how to use it
  • 25. Get a twitter account.
  • 26. Be interesting. Be relevant. Experiment.
  • 27. Track your key phrases At TweetBeep.com
  • 28. Other useful twitter stuff TweetDeck.com -manage multiple accounts from your desktop TweetLater.com -Immediate following, schedule tweets VisibleTweets.com -A cool interface that displays tweets TweetGrid.com - Visually track a bunch of phrases Twitturly.com - Latest hot URL’s being tweeted about
  • 29. Putting it together TakeLessons.com
  • 30. Extending our reach
  • 31. Extending our reach
  • 32. The Results? So far, so good.
  • 33. Results 3.We’ve hired new teachers 4.We’ve gotten referrals from current students 8.Made connections with several Fortune 100 companies 9.JV opps with two companies
  • 34. Stay in touch: Twitter.com/steven_cox Blog: StevenCox.com facebook.com/steven.cox TakeLessons FB Page: TakeLessons.com/facebook TakeLessons.com/steven