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Engaging Customers On Facebook

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Presentation by Steven Cox, CEO of TakeLessons for Weekend U training seminar.

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Engaging Customers On Facebook

  1. 1. Engaging customers on facebook <ul><li>Steven Cox, CEO </li></ul><ul><li>TakeLessons.com </li></ul><ul><li>April, 2009 </li></ul>
  2. 2. About TakeLessons <ul><li>Music & voice lessons for hobbyists </li></ul><ul><li>Music programs for schools, community centers, corporate wellness </li></ul><ul><li>Teaching locations in 400 USA cities </li></ul><ul><li>The Problems We Solve: </li></ul><ul><ul><li>Who do I trust? </li></ul></ul><ul><ul><li>How do I stay motivated long enough to see results? </li></ul></ul>
  3. 3. It’s a reflection of real life… at the speed of the internet
  4. 4. Don’t ignore the movement… “ Right now, your customers are writing about your products on blogs and re-cutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook.” - Forrester’s Charlene Li & Josh Bernoff (Groundswell 2008)
  5. 5. How can your business participate?
  6. 6. Rules <ul><li>Getting social is not just about advertising… </li></ul><ul><li>It’s about engaging </li></ul><ul><li>It’s about conversation </li></ul><ul><li>It’s about people! </li></ul><ul><li>Humanize Your Brand </li></ul>
  7. 7. Increase your facebook G.P.A. G roups, P ages, and A ds
  8. 8. G roups http://www.facebook.com/groups.php <ul><li>Use G roups for: </li></ul><ul><li>Causes </li></ul>
  9. 9. G roups http://www.facebook.com/groups.php <ul><li>Use G roups for: </li></ul><ul><li>Causes </li></ul><ul><li>Common Interests </li></ul>
  10. 10. G roups http://www.facebook.com/groups.php <ul><li>Use G roups for: </li></ul><ul><li>Causes </li></ul><ul><li>Common Interests </li></ul><ul><li>Professions </li></ul>
  11. 11. G roups http://www.facebook.com/groups.php You don’t have to create a new group. Join and participate in a group that is already active.
  12. 12. G roups http://www.facebook.com/groups.php
  13. 13. P ages <ul><li>Use P ages for your business : </li></ul><ul><li>“ Profiles for Brands” </li></ul><ul><li>Show your company personality </li></ul><ul><li>Join the conversation </li></ul><ul><li>Post interesting and relevant content </li></ul><ul><li>Pictures, video, twits, discussions, polls </li></ul>
  14. 14. P ages http://www.facebook.com/pages/create.php
  15. 15. Customers can ask questions & interact with us easily Show the human side of your brand. Be real people. Your wall comments show up on your fan’s walls, which extends your brand Notify your customers of events Integrate your blog into your Page in less than 2 minutes
  16. 16. A ds http://www.facebook.com/advertising/ <ul><li>Use A ds to gain more awareness : </li></ul><ul><li>Targeting by location, age, tags/keywords, sex, education, workplace, relationship </li></ul><ul><li>CPC or CPM </li></ul><ul><li>Set your budget </li></ul><ul><li>Track your results </li></ul>
  17. 17. A ds http://www.facebook.com/advertising/
  18. 18. <ul><li>DM me on Twitter for a free PDF on setting up your facebook page </li></ul><ul><li>Connect with Me </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/stevencox </li></ul><ul><li>Twitter @steven_cox </li></ul><ul><li>Blog: http://stevencox.com </li></ul>

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