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Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded
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Connecting Your Business to Devices and Customers with Windows Embedded

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Barb Edson, senior director of marketing for Windows Embedded's presentation from NRF 2011. Focusing on three key embedded devices retailers can use in-store right now, as well as the concrete …

Barb Edson, senior director of marketing for Windows Embedded's presentation from NRF 2011. Focusing on three key embedded devices retailers can use in-store right now, as well as the concrete benefits of an end-to-end, in-store solutions.

Published in: Business, Technology
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Transcript

  • 1.
  • 2. Barb EdsonSr. Director of MarketingWindows Embedded
    Connecting Your Business to Devices and Customers with Windows Embedded
  • 3. “Microsoft’s vision is to help retailers build lasting customer relationships by connecting people, processes and technologies worldwide.”
  • 4. Windows Embedded Mission…
    Extend the value of Windows and the full potential of the cloud to the world of specialized devices
  • 5. POS
    Handheld Terminals
    Digital Signs
  • 6.
  • 7. Digital Sign OS Market
    70%
    Microsoft products
    Market Share
    Returning Customers
    Handheld OS Market
    80%
    87%
    POS OS Market
    Industry-wide POS customers
    72%
    Microsoft products
    Microsoft products
    Source: IHL Research, 2010; VDC Research 2010; NSR, May 2009
  • 8. 1) Knew his audience
    Pragmatic early adoption
    2) Technical superiority
    1888
  • 9. 1894
    1895
    1896
    1897
    1908
  • 10.
  • 11. Introduction
  • 12. 116 year old problems
    1993
    2011
    Catalog closed
  • 13. Digital SignsKiosksHandheld Devices Self-Checkout Registers
    In-store walk thru
  • 14.
  • 15. What's selling
    When it's selling
    What's working
  • 16.
  • 17. Getting Smart
    Real time
    Effectiveness
    Trackable
  • 18. Getting Smart
    Target gender
    Target height
    Target ads
  • 19.
  • 20. 2010 2 million signs
    2015 7 million signs
    Source:  NSR, May, 2009
  • 21. Brand awareness effectiveness: 47.7%
    Average purchase amount:  29.5%
    Overall sales volumes: 31.8%
    Repeat buyers:  32.8%
    In store traffic: 32.8%
    Source: Schaeffler, Jimmy. Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business. 042008: Focal Press, 042008.
  • 22. Millions saved everyday
    Restaurant x $100
    Source:  STRATACACHE case study.  “Retailers Save Millions with STRATACACHE ActiVia Digital Signage.”  Page 1.  www.microsoft.com/casestudies.
  • 23.
  • 24.
  • 25. Easy to upgrade
    Powerful | Immersive | High Definition
  • 26. Improve in-store automation
    Gather business intelligence
    IT as a sourceof profit
    Better customer experience
    Scale your devices dramatically
    Rich interactive experiences
    Predict market conditions
    Better customer service
  • 27. SMG Sioux Falls Arena
    Source:  Sioux Falls Arena case study.  “Sioux Falls Arena Boosts Food & Beverage Sales with All-in-One POS Device.”  Page 1-2.  www.microsoft.com/casestudies.
  • 28. POSReady 7
    Security | Compatibility | Hardware | Interoperability
    VIDEO
  • 29.
  • 30.
  • 31.
  • 32. Check in-store selection
  • 33.
    • Monitor warehouse inventory
    • 34. Manage logistics
    • 35. Process payments
    • Prepare shipment
    • 36. Manage delivery schedule
  • 37.
  • 38. Windows Embeddedis pleased to announce…
  • 39. Windows Embedded
    Handheld 6.5
    Security
    Line-of-business apps
    Lifecycle support
    Remote management
    Efficient data input
    Connects to existing infrastructure
  • 40.
  • 41. Intermec
    SNEAK PEEK
  • 42. Better Customer Engagement
    Early
    Often
    Completely
  • 43. Booth 836  www.WindowsEmbedded.com/Retail

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