Connecting Your Business to Devices and Customers with Windows Embedded

Barb EdsonSr. Director of MarketingWindows Embedded
Connecting Your Business to Devices and Customers with Windows Embedded

“Microsoft’s vision is to help retailers build lasting customer relationships by connecting people, processes and technologies worldwide.”

Windows Embedded Mission…
Extend the value of Windows and the full potential of the cloud to the world of specialized devices

POS
Handheld Terminals
Digital Signs

Digital Sign OS Market
70%
Microsoft products
Market Share
Returning Customers
Handheld OS Market
80%
87%
POS OS Market
Industry-wide POS customers
72%
Microsoft products
Microsoft products
Source: IHL Research, 2010; VDC Research 2010; NSR, May 2009

1) Knew his audience
Pragmatic early adoption
2) Technical superiority
1888

1894
1895
1896
1897
1908

Introduction

116 year old problems
1993
2011
Catalog closed

Digital SignsKiosksHandheld Devices Self-Checkout Registers
In-store walk thru

What's selling
When it's selling
What's working

Getting Smart
Real time
Effectiveness
Trackable

Getting Smart
Target gender
Target height
Target ads

2010 2 million signs
2015 7 million signs
Source: NSR, May, 2009

Brand awareness effectiveness: 47.7%
Average purchase amount:  29.5%
Overall sales volumes: 31.8%
Repeat buyers:  32.8%
In store traffic: 32.8%
Source: Schaeffler, Jimmy. Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business. 042008: Focal Press, 042008.

Millions saved everyday
Restaurant x $100
Source: STRATACACHE case study. “Retailers Save Millions with STRATACACHE ActiVia Digital Signage.” Page 1. www.microsoft.com/casestudies.

Easy to upgrade
Powerful | Immersive | High Definition

Improve in-store automation
Gather business intelligence
IT as a sourceof profit
Better customer experience
Scale your devices dramatically
Rich interactive experiences
Predict market conditions
Better customer service

SMG Sioux Falls Arena
Source: Sioux Falls Arena case study. “Sioux Falls Arena Boosts Food & Beverage Sales with All-in-One POS Device.” Page 1-2. www.microsoft.com/casestudies.

POSReady 7
Security | Compatibility | Hardware | Interoperability
VIDEO

Check in-store selection

Monitor warehouse inventory
Manage logistics
Process payments

Prepare shipment
Manage delivery schedule

Windows Embeddedis pleased to announce…

Windows Embedded
Handheld 6.5
Security
Line-of-business apps
Lifecycle support
Remote management
Efficient data input
Connects to existing infrastructure

Intermec
SNEAK PEEK

Better Customer Engagement
Early
Often
Completely

Booth 836 www.WindowsEmbedded.com/Retail

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Connecting Your Business to Devices and Customers with Windows Embedded

by Microsoft Windows Embedded on Jan 12, 2011

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Connecting Your Business to Devices and Customers with Windows Embedded — Presentation Transcript