Attitudes & Behavior

Does attitude affect Behavior?

Introduction - Who’s talking? • Matthijs Roumen, 21, from The Netherlands • Student Communication & Multimedia Design • Erasmus student at Anadolu University from sept. 07 untill feb. 08.

An attitude is a rather stable mental position held toward some ...

An attitude is a rather stable mental position held toward some ... person.

“Every attitude is a combination of feelings, beliefs and evaluations.”

Behavior refers to the actions or reactions of an object or organism.

Attitude predicts behavior vote example

Inconsistency between people’s attitudes as verbally expressed and their actual behavior. Richard LaPiere example

Situational pressure override other considerations.

Can we change attitude?

Yes! By using persuasive communication

Persuasive Communication Messages that openly try to convince

only works when the message delivered with credibility ...

and the source is trustable.

Can attitude change behavior?

Yes! By justiﬁcation of effort

Justiﬁcation of effort Army bootcamp example

Attitude usually stays stable Same social environment

Questions? • Slides on http://turkije.mroumen.com and http://log.mroumen.com

http://log.mroumen.com	76
http://www.slideshare.net	58
http://turkije.mroumen.com	35
http://freembaresources.blogspot.com	6
http://www.netvibes.com	2
http://www.blog50.nl	1

Attitudes & Behavior

by Matthijs Roumen on Nov 11, 2007

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Attitudes & Behavior — Presentation Transcript