1. Does attitude affect
Behavior?

2. Introduction - Who’s talking?
• Matthijs Roumen, 21, from The Netherlands
• Student Communication & Multimedia Design
• Erasmus student at Anadolu University from sept. 07 untill feb. 08.

3. An attitude is a rather stable mental
position held toward some ...

6. An attitude is a rather stable mental
position held toward some ...
person.

10. “Every attitude is a combination of
feelings, beliefs and evaluations.”

11. Behavior refers to the actions or
reactions of an object or organism.

12. Attitude predicts behavior
vote example

13. Inconsistency between people’s attitudes
as verbally expressed and their actual
behavior.
Richard LaPiere example

14. Situational pressure override other
considerations.

15. Can we change attitude?

16. Yes!
By using persuasive communication

17. Persuasive Communication
Messages that openly try to convince

18. only works when the message delivered
with credibility ...

19. and the source is trustable.

20. Can attitude change behavior?

21. Yes!
By justification of effort

22. Justification of effort
Army bootcamp example

23. Attitude usually stays stable
Same social environment

24. Questions?
• Slides on http://turkije.mroumen.com and http://log.mroumen.com