3. joe leech made this 2006
So what do
you do?
Learn the rules so you know how to break them properly - Dali Lama
4. joe leech made this 2006
So what do you
do?
I work for an
internet company
So you build
websites?
Well, no,
not really
So you design
websites? Umm, sort of
Make it as simple as possible. But no simpler. - Albert Einstein
5. joe leech made this 2006
What do you do
then?
I make things, um,
easier to use, like
websites
mobile phones,
interactive TV,
paper stuff
like bills
and you know
Easy is Hard - Peter Lewis, NY Times
6. joe leech made this 2006
Oh ok, like that, guy,
what was his name, Nielsen?
Design without the ego. - Anon
7. joe leech made this 2006
Nielsen’s
heuristics
For every problem, there is one solution which is simple, neat and wrong. - H. L. Mencken.
8. joe leech made this 2006
Flash 99% Bad
Encourages design abuse,
gratuitous animations, non-standard GUIs
Since our problems have been our own creation, they also can be overcome. - George Harrison
9. joe leech made this 2006
We know very little, and most of what we know is wrong. - George Casaday
Our main conclusion is that our simple
assumption that we are all doing the same and
getting the same results in a usability test is
plainly wrong
http://tinyurl.com/yoskwr
Rolf Molich
10. joe leech made this 2006
Oh ok, like that, guy,
what was his name, Nielsen?
Yeah, I do that…
…but lots more as
well
If the user can't use it, it doesn't work. - Susan Dray
11. joe leech made this 2006
User testing
I didn’t see them [the asterisks]. There’s
nothing that explains what they mean.
The user is NOT a lower life form - Ken Becker
12. joe leech made this 2006
User testing
Glad I bought my glasses!
Know thy user, and YOU are not thy user. – Anon
13. joe leech made this 2006
User testing
What’s that?
Every time we get it idiot-proofed, Ma Nature produces cleverer idiots. - Robin Kinkead
Next of kin
14. joe leech made this 2006
User testing
If I had asked my customers what they wanted, they would have asked for a faster horse. - Henry Ford
http://en.wikipedia.org/wiki/Hawthorne_effect
15. joe leech made this 2006
User testing
If I had asked my customers what they wanted, they would have asked for a faster horse. - Henry Ford
http://en.wikipedia.org/wiki/Hawthorne_effect
Let people try and do what they want with a
design, not what you tell them they must do.
A realistic test scenario gives realistic results.
A scenario that no one would ever think of doing
is not worth testing... unless you want the
practice.
16. joe leech made this 2006
User testing
Not sure I understand
If there's a 'trick' to it, the UI is broken. - Douglas Anderson
17. joe leech made this 2006
Yeah, I do user
testing…
Not sure I understand
If there's a 'trick' to it, the UI is broken. - Douglas Anderson
…if you find yourself explaining how
a screen works, record your
explanation while they sit there.
Feel stupid when they go "oh right".
Use that explanation to redesign the
page
18. joe leech made this 2006
User testing
People are not logical – Anon
Version A:
- Interior
--- Trim
--- Engine
- Exterior
--- Colour
Version B:
- Trim & Colour
- Interior
- Exterior
- Engine
19. joe leech made this 2006
Like what?
…but lots more as
well
If the user can't use it, it doesn't work. - Susan Dray
Information
Architecture
what?
20. joe leech made this 2006 If the user can't find it, it doesn't exist - HFI button
Information
Architecture
Home
FAQs ResourcesDiscover
21. joe leech made this 2006 If the user can't find it, it doesn't exist - HFI button
Information
Architecture
Home
FAQs ResourcesDiscover
IA without getting your hands dirty:
•Stats and server logs
•Internal search engine queries
•Search referrals
22. joe leech made this 2006
Just because nobody complains doesn't mean all parachutes are perfect. - Benny Hill
Information
Architecture
23. joe leech made this 2006
Ohhhhh, okay, what other
kinds of stuff do you do?
Wireframing
The chief cause of problems is solutions. - Eric Severeid
Wire-whating?
24. joe leech made this 2006
Wireframing
Coding is long. Design is short. Paper is cheap - Anon
25. joe leech made this 2006
Wireframing
You can use an eraser on the drafting table or a sledge hammer on the construction site. - Frank Lloyd Wright
You can use an eraser on the drafting
table or a sledge hammer on the
construction site.
Frank Lloyd
Wright
26. joe leech made this 2006
Wireframing
We see what we look for, not what we look at - Ulrich Neissert
27. joe leech made this 2006
Wireframing
We see what we look for, not what we look at - Ulrich Neissert
28. joe leech made this 2006
Cool, but why wireframe?
Why not just design?
Good question.
I’m not a designer.
There are other
things I know
about
Even experts are novices at some point – Anon
Like what?
29. joe leech made this 2006
Task Analysis
Supposing is good, but finding out is better. - Samuel Clemens
30. joe leech made this 2006
Persuasion in
design
Today most products and services are bought, not sold. - AL & Laura Reis
31. joe leech made this 2006For a successful technology, reality must take precedence over public relations, for Nature cannot be
fooled. - Richard Feynman
32. joe leech made this 2006
Brand is important
For a successful technology, reality must take precedence over public relations, for Nature cannot be
fooled. - Richard Feynman
33. joe leech made this 2006
… I think I get it, you
build websites?
Great, my brother’s girlfriend’s
cousin sells jewellery and
wants to set up a website -
shall I give her your number?
yeah…
A common mistake people make when trying to design something completely
foolproof is to underestimate the ingenuity of complete fools. - Douglas Adams
34. joe leech made this 2006
Read more!
sethgodin.typepad.com/seths_blog/
headrush.typepad.com/creating_passionate_users/
www.uxmag.com
www.lukew.com/ff/
www.37signals.com/svn
www.bokardo.com
Joeleech.net
www.cxpartners.co.uk
Stay in touch
joe.leech@cxpartners.co.uk
+447905 334163
Nine independent organisations evaluated the usability of the same website, Microsoft Hotmail. The results document a wide difference in selection and application of methodology, resources applied, and problems reported. The organizations reported 310 different usability problems. Only two problems were reported by six or more organizations, while 232 problems (75%) were uniquely reported, that is, no two teams reported the same problem
There were many types of experiments conducted on the employees, but the purpose of the original ones was to study the effect of lighting on workers’ productivity. When researchers found that productivity almost always increased after a change in illumination, no matter what the level of illumination was, a second set of experiments began, supervised by Harvard University professors Elton Mayo, Fritz Roethlisberger and William J. Dickson.
Which performed better A or B? Version B – Information Architecture should not be dogmatic. Just because technically the engine is inside the car does mean we should order the website that way.
A proposed customer journey in black and grey and overlaid actually what happens.