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© cxpartners 2007
How do users actually
use the web?
Joe Leech
Principal Consultant
+44 7905 334163
http://flickr.com/phot...
cxpartners in numbers
www.cxpartners.co.uk
Run
413
user tests
in 2007
27
combined years in
usability
£176
Est. added to th...
We watch people use the web
www.cxpartners.co.uk
We also design website structures…
…and page layouts
How users actually use the web
www.cxpartners.co.uk
Top 5 things we’ve learnt
and ways to turn this to your advantage
#1
http://flickr.com/photos/manfrys/2226178289/
Google generation
Flighty, is the best way to
describe their behaviour
They show a strong tendency towards shallow horizon...
Report: Google generation: myth vs. reality?
 They are expert searchers
 They think everything is on the web (and it’s a...
Everybody is becoming more like the Google
generation
http://flickr.com/photos/manfrys/2226178289/
In at #2
Only 10% of your users come
in to your website via the
homepage
on average around 70% of design effort is focused...
Give people a place to go from the bottom of the page
Great article
Lorem ipsum dolor sit amet, consetetur sadipscing elit...
At #3
Print this
At #3
Print this
Let your users print stuff
In this increasingly digital world users still want to print
•Let them print, ...
At #3
Printed from GreatMag.com
Visit www.greatmag.com for
more great articles like this one
Great article
Lorem ipsum dol...
In at #4
In at #4
Accessibility is not about
disability
It’s about your website working everywhere for anyone
Design for accessibil...
4.7 (p39): “From 1st October 1999 a service provider has to take reasonable
steps to change a practice which makes it unre...
Finally at #5
http://flickr.com/photos/yonorthshore/201958824/www.cxpartners.co.uk
#5
http://flickr.com/photos/yonorthshore/201958824/www.cxpartners.co.uk
Browse, not search is the best
way to help users f...
Search is a last resort
AverageMag.com
Articles Features Resources Archive FAQsHome
Search Go
Put your wares on show on every page
Thank you
Joe Leech
principal consultant
cxpartners
joe.leech@cxpartners.co.uk
+44 117 946 3930
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How do users actually use the web

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Some of the things I've gleaned from user testing over the years. What do people actually do online?

Published in: Technology, Design
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How do users actually use the web

  1. 1. © cxpartners 2007 How do users actually use the web? Joe Leech Principal Consultant +44 7905 334163 http://flickr.com/photos/thomashawk/161547780/www.cxpartners.co.uk
  2. 2. cxpartners in numbers www.cxpartners.co.uk Run 413 user tests in 2007 27 combined years in usability £176 Est. added to the revenue of companies worked with in 2007 million 13 cxpartners Usability work on continents 5 Based in Bristol 118 miles from London Surveyed 3,450 users in 2007 Watched people use 673websites
  3. 3. We watch people use the web www.cxpartners.co.uk
  4. 4. We also design website structures…
  5. 5. …and page layouts
  6. 6. How users actually use the web www.cxpartners.co.uk Top 5 things we’ve learnt and ways to turn this to your advantage
  7. 7. #1 http://flickr.com/photos/manfrys/2226178289/
  8. 8. Google generation Flighty, is the best way to describe their behaviour They show a strong tendency towards shallow horizontal ‘flicking’ behaviour Make the pictures bigger and cut the text by half
  9. 9. Report: Google generation: myth vs. reality?  They are expert searchers  They think everything is on the web (and it’s all free)  They do not respect intellectual property  They are the ‘cut-and-paste’ generation  They have zero tolerance for delay and their information needs must be fulfilled immediately  They prefer interactive systems and are turning away from being passive users of content  They find their peers more credible as information sources than authority figures  They multitask in all areas of their lives Source: information behaviour of the the research of the future January 2008 UCL http://www.bl.uk/news/pdf/googlegen.pdf
  10. 10. Everybody is becoming more like the Google generation http://flickr.com/photos/manfrys/2226178289/
  11. 11. In at #2 Only 10% of your users come in to your website via the homepage on average around 70% of design effort is focused on the homepage •Design your article page first •Give clear sign posting to other lovely things on your website from the bottom of every article
  12. 12. Give people a place to go from the bottom of the page Great article Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat. Sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Related articles: •Another storey about the same thing •One more story that is related More form Alex Smith •Another news story here Enter your email Get articles straight to your inbox Next >
  13. 13. At #3 Print this
  14. 14. At #3 Print this Let your users print stuff In this increasingly digital world users still want to print •Let them print, offer a button •Use Print style sheets to get more
  15. 15. At #3 Printed from GreatMag.com Visit www.greatmag.com for more great articles like this one Great article Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat. Sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. For more articles form Alex Smith go to www.greatmag.com/alexsmith Subscriptions: 0800 5555 666 £34 a year
  16. 16. In at #4
  17. 17. In at #4 Accessibility is not about disability It’s about your website working everywhere for anyone Design for accessibility and everything will follow
  18. 18. 4.7 (p39): “From 1st October 1999 a service provider has to take reasonable steps to change a practice which makes it unreasonably difficult for disabled people to make use of its services.” Accessibility & the law
  19. 19. Finally at #5 http://flickr.com/photos/yonorthshore/201958824/www.cxpartners.co.uk
  20. 20. #5 http://flickr.com/photos/yonorthshore/201958824/www.cxpartners.co.uk Browse, not search is the best way to help users find stuff Search is hard to get right and is mostly a fall-back option Put a list of all your stuff where it can be seen
  21. 21. Search is a last resort AverageMag.com Articles Features Resources Archive FAQsHome Search Go
  22. 22. Put your wares on show on every page
  23. 23. Thank you Joe Leech principal consultant cxpartners joe.leech@cxpartners.co.uk +44 117 946 3930

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