Saying Stuff is Dead is Dead
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Saying Stuff is Dead is Dead

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In this deck I answer four dead questions: What is the problem of saying stuff is dead?...

In this deck I answer four dead questions: What is the problem of saying stuff is dead?

Why do people say stuff is dead?

Why do we believe stuff is dead?

How do we stop people saying SEO is dead?

Primarily it's about SEO's integration into the wider marketing mix.

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Saying Stuff is Dead is Dead Presentation Transcript

  • 1. Saying Stuff isDead is DEAD!
  • 2. Four Dead Questions• What is the problem of saying stuff is dead?• Why do people say stuff is dead?• Why do we believe stuff is dead?• How do we stop people saying SEO is dead?
  • 3. Bauer and I james.carson@bauermedia.co.uk @mrjamescarson facebook.com/jacarson uk.linkedin.com/in/jacarson85 www.jamescarson.co.uk/socialsearch Always up for linkage!
  • 4. Marketing is DieingAnd, it could be dragging you and your business down with it.Let me explain...Traditional marketing is dieing a slowdeath at the feet of Facebook, Twitter,LinkedIn and YouTube.The new THRIVING marketing model is built on totally different principals, andthe best part is, your customers will LOVE you more then ever.This new marketing model is 62% lessexpensive than what youre currentlyspending on marketing, and turns leadsinto instant customers that cant waitto buy from you.>>>> Click here to register, space is limitedI have been studying this model extensively over the last few years, and youwill be amazed at how savvy businesses and individuals are using thesenew marketing methodologies to drive massive leads to their businesses andturn those leads to instant customers.Join me this Thursday night as I reveal all that I have learned and developedin this new way of marketing. You will be blown away!>>>> Click here to register, space is limitedSee you Thursday, LOL- Bill CrosbyPS. I promise that you will be completely blown away at what I have to showyou and how you can model these new marketing methodologies in yourmarketing efforts immediately. Im going to show you exactly how to do it!>>>> Click here to register, space is limited
  • 5. Email is Dieing?
  • 6. Some Stats 350m Please kill me 350m (or email) 350m 41 100 Total 3.1Total billion 1.4 accounts Average US Office Worker billion Source: Radacati Group http://bit.ly/x7k832 usersSource: Email Marketing Reports.com http://bit.ly/15yFu
  • 7. Email vs. Social Networking Daily Usage Internet Users Who Do ActivitySocial Networking 43% Social Networking 65% Email 61% Email 92% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Source: Pew http://searchengineland.com/top-internet-activities-search-email-once-again-88964
  • 8. Social Networking vs. Email
  • 9. We don’t think that a modern messaging system is going to be email**Possibly the most overhyped quote in Internetmarketing history.
  • 10. Facebook is Dead
  • 11. http://mashable.com/2011/10/12/google-engineer-rant-google-plus/
  • 12. What About SEO? Internet Users Who Do Activity Social Networking Email c.£500m Search0% 20% 40% 60% 80% 100%
  • 13. SEO is Dead!Further idiocy:http://www.searchengineguide.com/stoney-degeyter/seo-is-dead.phphttp://www.clickz.com/clickz/column/1691370/seo-is-dead-long-live-er-other-seohttp://www.seorefugee.com/seoblog/2007/03/30/seo-is-dead/http://www.seotoday.com/browse.php/category/articles/id/504/index.phphttp://www.emergence-media.com/2007/05/seo-is-dead-where-is-your-audience-searching/http://www.webpronews.com/insiderreports/2004/02/03/is-organic-seo-deadhttp://www.nicholasroussos.com/general/seo-is-dead/http://www.copyblogger.com/seo-copywriting-is-dead/http://www.seroundtable.com/archives/003706.htmlhttp://calacanis.com/2007/02/07/why-people-hate-seo-and-why-smo-is-bulls-t/
  • 14. Holy Shit!http://pandalized.com/http://mashable.com/2011/03/02/mahalo-lays-off-10-of-staff/
  • 15. Social Shares + Rel=“author”
  • 16. WTF?!
  • 17. WhyDo People Keep Saying Stuff is Dead?
  • 18. #1 Endism Outbreaks of what the computer scientist John Seely Brown calls "endism" have been rife in discussions about communications technology since the time of Plato, who opined that writing would destroy memory. In the 20th century, it was widely trumpeted that television would be the death of, first, radio and, later, movies.http://www.guardian.co.uk/commentisfree/2011/nov/27/john-naughton-mark-zuckerberg-email
  • 19. Source: RIAA accessed at: http://bit.ly/xsY3FL
  • 20. Hardware ≠ SoftwareEstablished Media Continues to Expand
  • 21. #2: Dead Stuff Sells Magazines
  • 22. http://www.pcmag.com/article2/0,2817,2397829,00.asp http://www.forbes.com/sites/insertcoin/2011/08/15/a-eulogy- for-google-plus/ http://econsultancy.com/uk/blog/6769-seo-is-dead-again http://www.dailymail.co.uk/sciencetech/article-1329979/Facebook-email- Mark-Zuckerberg-launches-Google-Gmail-killer.html http://calacanis.com/2007/02/07/why-people-hate-seo-and- why-smo-is-bulls-t/ http://www.bbc.co.uk/news/magazine-15829333 http://www.guardian.co.uk/lifeandstyle/lostinshowbiz/2010/jul /08/prince-internet-dead-itunes http://www.slate.com/articles/technology/technology/2011/11/googlehttp://www.bureau24.net/2011/07/13/is-facebook-dead-the-launch-of-google-plus/ _had_a_chance_to_compete_with_facebook_not_anymore_.html http://paidcontent.org/article/419-seo-is-dead-and-the-new-king-is-smo/
  • 23. WhyDo People Accept that Stuff is Dead?
  • 24. #1: Statistics Make it EasyThere are threekinds of lies:lies, damnedlies, andstatistics.
  • 25. Dumb Stats Pinterest grew 4000% in 2011 – we absolutely need to have a strategy!NEVER base decisions on % growth rates on their own
  • 26. #2: Positioning
  • 27. More! http://unbounce.com/noob-guide-to-online-marketing-infographic/
  • 28. #3: It’s what thoughtleaders say!
  • 29. The Internet is going tochange marketing before itchanges almost anythingelse, and old marketing willdie in its path.
  • 30. “Markets are conversations”“Everything’s easier with fans”
  • 31. Let’s Use Some Damn Lies… IPA Sponsored research published in January 2009 100.0%100%90%80%70%60%50%40%30%20% 8.8%10% 6.5% 3.7% 2.8% 0% UKs online consusmers Read Blogs Contribute to Forums Comment on Blogs Active Bloggers
  • 32. Media PassiveFaris Yacob I believe that children are the future http://www.box.com/shared/qus47kip7x
  • 33. Interruptive Ads are Dead?Good ideas make good advertising
  • 34. Guess the keyword…“car insurance”“loans”“mortgages”“credit cards”
  • 35. You’re So Money Supermarket800,000700,000600,000500,000400,000300,000200,000100,000 0 money supermarket car insurance moneysupermarket loans credit cards mortgages
  • 36. HowDo We Stop People Saying SEO isDead?
  • 37. #1 Avoid SiloesGet siloed and you are dead
  • 38. WTF is SEO?!
  • 39. Inbound Departmentshttp://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/ Outreach Content Outreach Design/Development Analytics Outreach
  • 40. Inbound Dependencieshttp://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/ email, socialOutreachbuilding, PR media, link articles, product Content Outreach pages, infographics, video Design/Development site architecture, CMS, UX design site analytics, consumer research, keyword analysis, competitor Analytics Outreach research
  • 41. Inbound Contributorshttp://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/ sales, marketers, PR, brand managers, Outreach execs, link email, socialsocial mediabuilding, PR media, link builders journalists, writers, video articles, product editors, designers, marketers (or just Content Outreach pages, infographics, video anyone!) Design/Development site architecture, CMS, UX design developers, designers site analytics, consumer research, keyword analysis, competitor analysts, marketing research Analytics Outreach research
  • 42. #2 Cover Your Baseshttp://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/ Outreach Content Design Development Analytics
  • 43. Bad Timeshttp://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/ Outreach Content Design/Development
  • 44. Bad Timeshttp://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/
  • 45. #3 Don’t Fragment
  • 46. Technology Often Complements Rather than Kills
  • 47. #4 Prioritise ProperlyWhere is your audience?
  • 48. #5 Unify Your Datahttp://www.jamescarson.co.uk/socialsearch/2011/11/08/data-driving-integrated-marketing-departments/
  • 49. Some Smart Companies
  • 50. #6 Don’t truststatistics withoutcontext…
  • 51. #7 I have anagenda too
  • 52. SEO is NOT DEADNeither is:Google + TVFacebook Product marketingTwitter InterruptionEmail AppsPPC MusicPrint media The Internet
  • 53. Now startintegrating
  • 54. This Talk is Dead james.carson@bauermedia.co.uk @mrjamescarson facebook.com/jacarson uk.linkedin.com/in/jacarson85 www.jamescarson.co.uk/socialsearch Always up for linkage!