Presentation for Coldwell Banker at the 2014 GenBlue conference in Hollywood California. Brokers have a unique opportunity to engage the consumer on a level that has not been possible before, but this online engagement with it’s broad audience, presents unique exposer to liability as well. This course takes Brokers and agents through an overview of today’s tools and how to safely use them to engage and gain a personal connection with potential consumers. We’ll review policies and practices that will help Managers reduce their risk while remaining innovative

2. MATTHEW RATHBUN
Executive Vice President
Coldwell Banker Elite

3. Leading in a 2.0hhhh World

4. We’re Going To Organize
Chaos

5. Who Are We?
We Are Culture

6. Culture is Created
Not Dictated

7. Build A Tribe
Engage

8. It’s Not Enough To Tell Them…
…Show Them!

9. Do Not Let Them Walk…
…Alone!

10. Peer Groups and Staff Leaders
…Choose Wisely!

11. Letting Go Is…
…Hard To Do

12. Embracing the Cloud
Go Untethered

13. Going Paperless
The Rewards

14. Choosing The Right Options
Choose Wisely

15. Coldwell Banker Digital Tools
Recruitment

16. Terradatum.com

17. Alignmark.com
Evaluate

18. CBEliteCareers.com
New Agents

19. CBEliteCareers.com/
Evaluate

20. Before The Meeting
Know ‘em

21. SocialMention.com
Know ‘em

22. Refresh.io
Know ‘em

23. Aptitude is better than…
…Attitude

24. Online Interviews
Google Hangouts

25. When The Internet Gets Ugly
Public Shame

26. Yelp.com
Be In Control

27. Client Rating Sites
Think “Now”

28. Hijacked Listings
Postlets.com

29. Google.com/Alerts
Daily Monitors

30. Social Clients
Busy Fingers

31. Home Surveillance
Say Cheese…

32. Digital House
LifeStyle Tech

33. Managing Tech- Fatigue
ZZZ ZZZ ZZZ

34. Education
Learning Culture

35. EliteScoop.com
Organize

36. EliteScoop.com/GetListings
Archive Training

37. ~Focus on Culture
~Tell Your Story
~ Get your Unfair Share

38. THANK YOU
www.TheAgentTrainer.com/Lead2PointOhhh
© 2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and
the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker and the Coldwell Banker Logo are registered service
marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure
laws or regulations. Nothing in this document is intended to create an employment relationship with the Coldwell Banker office or Coldwell Banker
Real Estate LLC. Any affiliation by you as an agent with Coldwell Banker is intended to be that of an independent contractor sales associate.