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Foragers, Farmers, Forks and Forges:

             On Software, Patronage, and Craft Brewing

 10.20.2005
Gluecon May 2012
Fragmentation of Everything




           2
Explosion of Forms




        3
Language Tiers




      4
Software is Eating the World




            5
Gaming eats pharma




       6
Quantified Self eats Healthcare




              7
Software in the 20th Century




            8
Software in the 21st Century




            9
Software in the 21st Century




            10
Software in the 21st Century




            11
The Developer Strikes Back




           12
Foraging At the Frontier
Foragers                                                       Farmers

Heads up                                                       Heads Down
Diversity - healthier more varied diet                         Monoculture- prone to disease
Better exercise                                                More sedentary
Love nature, travel, and exploration                           Travel less, and move less often from where they grew up.
Move more often to new communities                             Are more polite and care more for cleanliness and order.
Work fewer hours, more mentally-challenging jobs.              Work longer hours at more tedious and less healthy jobs
Talk more openly about sex                                     Are more faithful to their spouses and their communities.
Are more sexually promiscuous                                  Make better warriors
Have fewer kids                                                Have lots of children
Care less for land or material possessions.                    Expect and prepare more for disasters like war, famine.
Spend more time on leisure, music, dance, story-telling        Have a stronger sense of honor and shame
Less comfortable with war, domination, bragging                Fewer topics are open for discussion
Group decisions, with everyone having an equal voice.          Better accept human authorities and hierarchy
Deal with conflicts more personally and informally             Believe in good and evil, in powerful gods.
Prefer unhappy folk to be free to leave.                       Think people should learn their place and stay there.
Leaders lead more by consensus.                                Fear others.
                                                               Less bothered by violence in war, and toward the other




                                                               Inspired by Overcoming Bias



                                                          13
“Recent discoveries suggest that the adoption of agriculture,
supposedly our most decisive step toward a better life, was in
many ways a catastrophe from which we have never recovered.
With agriculture came the gross social and sexual inequality, the
disease and despotism, that curse our existence.”
         Jared Diamond, The Worst Mistake in the History of the Human Race, 1997




                                        14
Average time devoted to obtaining food per week
12- 19 hours for Bushmen
< 14 hours for Hadza nomads of Tanzania.




                      15
Average height of hunger-gatherers toward
the end of the ice ages was 5' 9'' for men, 5' 5''
for women.

With the adoption of agriculture, by 3000 B. C.
average height fell to 5' 3'' for men, 5' for
women.




                        16
In the seventeenth century, the lifespan of an average European
was around 40 years, while transplants to Massachusetts (where
colonists by necessity had a partly hunter-gatherer diet) lived to
the average age of 72 years.
          source: The Walden Effect




                                      17
Thesis: what if agriculture was simply invented
to feed slaves building other people’s temples?




                      18
The slaves got to drink beer, so it wasn’t all
bad




                        19
Göbekli Tepe




    20
You Don’t Need to Farm to Kick Ass




               21
Forage




 22
Farming Didn’t Civilise Us



"We found that what modern people are doing with online social networks is
  what we've always done—not just before Facebook, but before agriculture."
                  James Fowler, professor of medical genetics and political science, UCSD




                                         23
Permanent War




      24
Foraging in Wartime




        25
“It was at this very plantation that a soldier passed me with a ham
on his musket, a jug of sorghum-molasses under his arm, and a big
piece of honey in his hand, from which he was eating, and,
catching my eye, he remarked sotto voce and carelessly to a
comrade, "Forage liberally on the country," quoting from my
general orders.
                Memoirs of General William T. Sherman




                                     26
“In a well-ordered and well-disciplined army, these things might be
deemed irregular, but I am convinced that the ingenuity of these
younger officers accomplished many things far better than I could
have ordered, and the marches were thus made, and the distances
were accomplished, in the most admirable way.
               Memoirs of General William T. Sherman




                                    27
“By attempting to hold the roads, we will lose a thousand men
each month, and will gain no result. I can make this march, and
make Georgia howl!”
               Memoirs of General William T. Sherman




                                    28
“I have known the skirmish-line, without orders, to fight a
respectable battle for the possession of some old fields that were
full of blackberries.”
                Memoirs of General William T. Sherman




                                     29
Farmers as Foragers




        30
Acqhiring: Foraging for Talent

Google: Aardvark, AppJet, Apture, Like.com, reMail, Slide.

Facebook: Beluga, Digital Staircase, Drop.io, FriendFeed, Gowalla,
Hot Potato, MailRank, Snaptu, Strobe.

Twitter: Backtype, Dasient, Fluther, Hotspot.io, Julpan, Summize,
Whisper Systems

LinkedIn: ChoiceVendor, IndexTank, Mspoke

Zynga: Area/Code, Unoh




                                  31
Code Foraging




    32
Then Forge




   33
On Quality




   34
Craft




 35
Passing on Skills




       36
Permission Required

“Operating systems, databases, web and application servers, dev tools
all required money. To get anything done, then, developers needed
someone to write checks for the tools they needed to build. That
meant either raising the capital to buy the necessary pieces, or more
often requesting that an employer or other third party purchase them
on the developer's behalf.”
           Stephen O’Grady – New Kingmakers




                                   37
Source: John C. McCallum




38
No Permission Required




           39
When Web Companies Grow Up




           40
Microsoft Forced to Forage



“We need to think more like the web…. one stack to run them all has gone
away. This stuff about single vendor stacks is behind us. The days of recruiting
developers to where you are is over. You have to go to where they are.”
                    Tim O’Brien Microsoft Platform Strategy Group general manager




                                         41
Divergification




       42
The Product




  43
The Community Behind the Product




             44
The Gear Behind the Product




          45
In Praise of Forking


Open Source used to count download numbers as a
measure of developer success.

Today we increasingly use forks as the metric of traction.




                          46
Making Differences




         47
Resolving Differences




          48
49
Credits

Photos:
SF in Cloud – SF Chronicle
Craftsman – A. Davey on Flickr
Berlin Wall, man with hammer – gavinandrewstewart on Flickr
Berlin Wall – antaldaniel on Flickr
Barbed Wire by tacitrequiem on Flickr
The Kernel, photos by The Kernel
Group Shot- the London Brewer’s Alliance



VC chart data from the National Venture Capital Association and the
   Center for Venture Research, via @cbtacy from AppFog


                               50

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Gluecon keynote

  • 1. Foragers, Farmers, Forks and Forges: On Software, Patronage, and Craft Brewing 10.20.2005 Gluecon May 2012
  • 5. Software is Eating the World 5
  • 7. Quantified Self eats Healthcare 7
  • 8. Software in the 20th Century 8
  • 9. Software in the 21st Century 9
  • 10. Software in the 21st Century 10
  • 11. Software in the 21st Century 11
  • 13. Foraging At the Frontier Foragers Farmers Heads up Heads Down Diversity - healthier more varied diet Monoculture- prone to disease Better exercise More sedentary Love nature, travel, and exploration Travel less, and move less often from where they grew up. Move more often to new communities Are more polite and care more for cleanliness and order. Work fewer hours, more mentally-challenging jobs. Work longer hours at more tedious and less healthy jobs Talk more openly about sex Are more faithful to their spouses and their communities. Are more sexually promiscuous Make better warriors Have fewer kids Have lots of children Care less for land or material possessions. Expect and prepare more for disasters like war, famine. Spend more time on leisure, music, dance, story-telling Have a stronger sense of honor and shame Less comfortable with war, domination, bragging Fewer topics are open for discussion Group decisions, with everyone having an equal voice. Better accept human authorities and hierarchy Deal with conflicts more personally and informally Believe in good and evil, in powerful gods. Prefer unhappy folk to be free to leave. Think people should learn their place and stay there. Leaders lead more by consensus. Fear others. Less bothered by violence in war, and toward the other Inspired by Overcoming Bias 13
  • 14. “Recent discoveries suggest that the adoption of agriculture, supposedly our most decisive step toward a better life, was in many ways a catastrophe from which we have never recovered. With agriculture came the gross social and sexual inequality, the disease and despotism, that curse our existence.” Jared Diamond, The Worst Mistake in the History of the Human Race, 1997 14
  • 15. Average time devoted to obtaining food per week 12- 19 hours for Bushmen < 14 hours for Hadza nomads of Tanzania. 15
  • 16. Average height of hunger-gatherers toward the end of the ice ages was 5' 9'' for men, 5' 5'' for women. With the adoption of agriculture, by 3000 B. C. average height fell to 5' 3'' for men, 5' for women. 16
  • 17. In the seventeenth century, the lifespan of an average European was around 40 years, while transplants to Massachusetts (where colonists by necessity had a partly hunter-gatherer diet) lived to the average age of 72 years. source: The Walden Effect 17
  • 18. Thesis: what if agriculture was simply invented to feed slaves building other people’s temples? 18
  • 19. The slaves got to drink beer, so it wasn’t all bad 19
  • 21. You Don’t Need to Farm to Kick Ass 21
  • 23. Farming Didn’t Civilise Us "We found that what modern people are doing with online social networks is what we've always done—not just before Facebook, but before agriculture." James Fowler, professor of medical genetics and political science, UCSD 23
  • 26. “It was at this very plantation that a soldier passed me with a ham on his musket, a jug of sorghum-molasses under his arm, and a big piece of honey in his hand, from which he was eating, and, catching my eye, he remarked sotto voce and carelessly to a comrade, "Forage liberally on the country," quoting from my general orders. Memoirs of General William T. Sherman 26
  • 27. “In a well-ordered and well-disciplined army, these things might be deemed irregular, but I am convinced that the ingenuity of these younger officers accomplished many things far better than I could have ordered, and the marches were thus made, and the distances were accomplished, in the most admirable way. Memoirs of General William T. Sherman 27
  • 28. “By attempting to hold the roads, we will lose a thousand men each month, and will gain no result. I can make this march, and make Georgia howl!” Memoirs of General William T. Sherman 28
  • 29. “I have known the skirmish-line, without orders, to fight a respectable battle for the possession of some old fields that were full of blackberries.” Memoirs of General William T. Sherman 29
  • 31. Acqhiring: Foraging for Talent Google: Aardvark, AppJet, Apture, Like.com, reMail, Slide. Facebook: Beluga, Digital Staircase, Drop.io, FriendFeed, Gowalla, Hot Potato, MailRank, Snaptu, Strobe. Twitter: Backtype, Dasient, Fluther, Hotspot.io, Julpan, Summize, Whisper Systems LinkedIn: ChoiceVendor, IndexTank, Mspoke Zynga: Area/Code, Unoh 31
  • 37. Permission Required “Operating systems, databases, web and application servers, dev tools all required money. To get anything done, then, developers needed someone to write checks for the tools they needed to build. That meant either raising the capital to buy the necessary pieces, or more often requesting that an employer or other third party purchase them on the developer's behalf.” Stephen O’Grady – New Kingmakers 37
  • 38. Source: John C. McCallum 38
  • 40. When Web Companies Grow Up 40
  • 41. Microsoft Forced to Forage “We need to think more like the web…. one stack to run them all has gone away. This stuff about single vendor stacks is behind us. The days of recruiting developers to where you are is over. You have to go to where they are.” Tim O’Brien Microsoft Platform Strategy Group general manager 41
  • 44. The Community Behind the Product 44
  • 45. The Gear Behind the Product 45
  • 46. In Praise of Forking Open Source used to count download numbers as a measure of developer success. Today we increasingly use forks as the metric of traction. 46
  • 49. 49
  • 50. Credits Photos: SF in Cloud – SF Chronicle Craftsman – A. Davey on Flickr Berlin Wall, man with hammer – gavinandrewstewart on Flickr Berlin Wall – antaldaniel on Flickr Barbed Wire by tacitrequiem on Flickr The Kernel, photos by The Kernel Group Shot- the London Brewer’s Alliance VC chart data from the National Venture Capital Association and the Center for Venture Research, via @cbtacy from AppFog 50

Editor's Notes

  1. Mike Stonebreaker, founder of seven different database companies, told the GlueCon audience in 2010 that it was impossible to be a new project in the database space without being open source.
  2. W hich of course encourages more forking and diversity, the new way innovation is done
  3. W hich of course encourages more forking and diversity, the new way innovation is done