Gluecon keynote

Foragers, Farmers, Forks and Forges: On Software, Patronage, and Craft Brewing 10.20.2005Gluecon May 2012

Fragmentation of Everything 2

Explosion of Forms 3

Language Tiers 4

Software is Eating the World 5

Gaming eats pharma 6

Quantified Self eats Healthcare 7

Software in the 20th Century 8

Software in the 21st Century 9

The Developer Strikes Back 12

Foraging At the FrontierForagers FarmersHeads up Heads DownDiversity - healthier more varied diet Monoculture- prone to diseaseBetter exercise More sedentaryLove nature, travel, and exploration Travel less, and move less often from where they grew up.Move more often to new communities Are more polite and care more for cleanliness and order.Work fewer hours, more mentally-challenging jobs. Work longer hours at more tedious and less healthy jobsTalk more openly about sex Are more faithful to their spouses and their communities.Are more sexually promiscuous Make better warriorsHave fewer kids Have lots of childrenCare less for land or material possessions. Expect and prepare more for disasters like war, famine.Spend more time on leisure, music, dance, story-telling Have a stronger sense of honor and shameLess comfortable with war, domination, bragging Fewer topics are open for discussionGroup decisions, with everyone having an equal voice. Better accept human authorities and hierarchyDeal with conflicts more personally and informally Believe in good and evil, in powerful gods.Prefer unhappy folk to be free to leave. Think people should learn their place and stay there.Leaders lead more by consensus. Fear others. Less bothered by violence in war, and toward the other Inspired by Overcoming Bias 13

“Recent discoveries suggest that the adoption of agriculture,supposedly our most decisive step toward a better life, was inmany ways a catastrophe from which we have never recovered.With agriculture came the gross social and sexual inequality, thedisease and despotism, that curse our existence.” Jared Diamond, The Worst Mistake in the History of the Human Race, 1997 14

Average time devoted to obtaining food per week12- 19 hours for Bushmen< 14 hours for Hadza nomads of Tanzania. 15

Average height of hunger-gatherers towardthe end of the ice ages was 5 9 for men, 5 5for women.With the adoption of agriculture, by 3000 B. C.average height fell to 5 3 for men, 5 forwomen. 16

In the seventeenth century, the lifespan of an average Europeanwas around 40 years, while transplants to Massachusetts (wherecolonists by necessity had a partly hunter-gatherer diet) lived tothe average age of 72 years. source: The Walden Effect 17

Thesis: what if agriculture was simply inventedto feed slaves building other people’s temples? 18

The slaves got to drink beer, so it wasn’t allbad 19

Göbekli Tepe 20

You Don’t Need to Farm to Kick Ass 21

Forage 22

Farming Didn’t Civilise Us"We found that what modern people are doing with online social networks is what weve always done—not just before Facebook, but before agriculture." James Fowler, professor of medical genetics and political science, UCSD 23

Permanent War 24

Foraging in Wartime 25

“It was at this very plantation that a soldier passed me with a hamon his musket, a jug of sorghum-molasses under his arm, and a bigpiece of honey in his hand, from which he was eating, and,catching my eye, he remarked sotto voce and carelessly to acomrade, "Forage liberally on the country," quoting from mygeneral orders. Memoirs of General William T. Sherman 26

“In a well-ordered and well-disciplined army, these things might bedeemed irregular, but I am convinced that the ingenuity of theseyounger officers accomplished many things far better than I couldhave ordered, and the marches were thus made, and the distanceswere accomplished, in the most admirable way. Memoirs of General William T. Sherman 27

“By attempting to hold the roads, we will lose a thousand meneach month, and will gain no result. I can make this march, andmake Georgia howl!” Memoirs of General William T. Sherman 28

“I have known the skirmish-line, without orders, to fight arespectable battle for the possession of some old fields that werefull of blackberries.” Memoirs of General William T. Sherman 29

Farmers as Foragers 30

Acqhiring: Foraging for TalentGoogle: Aardvark, AppJet, Apture, Like.com, reMail, Slide.Facebook: Beluga, Digital Staircase, Drop.io, FriendFeed, Gowalla,Hot Potato, MailRank, Snaptu, Strobe.Twitter: Backtype, Dasient, Fluther, Hotspot.io, Julpan, Summize,Whisper SystemsLinkedIn: ChoiceVendor, IndexTank, MspokeZynga: Area/Code, Unoh 31

Code Foraging 32

Then Forge 33

On Quality 34

Craft 35

Passing on Skills 36

Permission Required“Operating systems, databases, web and application servers, dev toolsall required money. To get anything done, then, developers neededsomeone to write checks for the tools they needed to build. Thatmeant either raising the capital to buy the necessary pieces, or moreoften requesting that an employer or other third party purchase themon the developers behalf.” Stephen O’Grady – New Kingmakers 37

Source: John C. McCallum38

No Permission Required 39

When Web Companies Grow Up 40

Microsoft Forced to Forage“We need to think more like the web…. one stack to run them all has goneaway. This stuff about single vendor stacks is behind us. The days of recruitingdevelopers to where you are is over. You have to go to where they are.” Tim O’Brien Microsoft Platform Strategy Group general manager 41

Divergification 42

The Product 43

The Community Behind the Product 44

The Gear Behind the Product 45

In Praise of ForkingOpen Source used to count download numbers as ameasure of developer success.Today we increasingly use forks as the metric of traction. 46

Making Differences 47

Resolving Differences 48

CreditsPhotos:SF in Cloud – SF ChronicleCraftsman – A. Davey on FlickrBerlin Wall, man with hammer – gavinandrewstewart on FlickrBerlin Wall – antaldaniel on FlickrBarbed Wire by tacitrequiem on FlickrThe Kernel, photos by The KernelGroup Shot- the London Brewer’s AllianceVC chart data from the National Venture Capital Association and the Center for Venture Research, via @cbtacy from AppFog 50

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Gluecon keynote

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