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Evolution and Trauma in Corporate e-Learning @ ICERI 2014 Seville


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Stories of companies that are dealing with bad experiences in their e-learning projects.
How they have been recovering from those traumas, and how those traumas are blocking their initiatives in e-learning.

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Evolution and Trauma in Corporate e-Learning @ ICERI 2014 Seville

  1. 1. Only good experiences tend to be publicized Yet, nega7ve experiences may create individual and organiza7onal traumas
  2. 2. How bad experiences in e-­‐learning have trauma7zed companies and e-­‐learning teams and how have they been coping and recovering from those experiences?
  3. 3. Bad Experiences and Trauma Fear, shame, guilt, confusion Distrust, despair, anger, anxiety Low self-­‐esteem Lack of security and control Pain, racing hearbeaAng Memory disorder Changes in aAtudes, decisions, and behavior
  4. 4. Trauma Recovery Improve quality of life Restore confidence, power and control
  5. 5. OrganizaAonal trauma : less innovaAon, less change
  6. 6. Most companies are focused on public crisis, not on internal traumas
  7. 7. Maturity is about reaching a development level that maximizes skills and talents, op7mizes the response to needs, reflects past experiences and recovers from the things that went wrong
  8. 8. Maturity Dimensions Experience • Confidence in current e-­‐learning iniAaAves • PercepAon of the iniAaAves in e-­‐learning as isolated experiences or as a cruising-­‐speed performance • PercepAon of quality of previous experiences in e-­‐learning • Ability to cope with and recover from bad experiences • Ability to develop experiments and test different approaches Cação, R. (2014). Maturity in Large Scale Corporate e-­‐Learning. ICELW 2014 -­‐ InternaAonal Conference of e-­‐Learning in the Workplace, New York.
  9. 9. Aim To explore corporate trauma as a blocking force to e-­‐learning maturity To look into how companies are recovering from trauma or have been condiAoning their decisions in e-­‐learning
  10. 10. Sample & Methods Prime companies with corporate traumas in e-­‐learning Banking, insurance, retail, energy, telecommunicaAons, pharmaceuAcals, food & beverage, and transports QualitaAve analysis of phone interviews with NVIVO
  11. 11. Lack of Confidence Several years of experience in e-­‐learning yet s7ll an experimental project “We have not reached our zone of comfort in e-­‐learning.”
  12. 12. Traumas with Pla^orms Lack of support Lack of fitness And even lack of plaRorm
  13. 13. Some companies create innova7ve solu7ons in response to the problems and overcome the traumas
  14. 14. Traumas with Learning Contents Outdated contents Suppression of video and audio Inadequate content Complaints with details Wrong interpreta7on
  15. 15. Traumas with Trainees’ MaturiAes Digital immaturity Literacy issues AAtudes towards e-­‐learning
  16. 16. TLaracuk mofa Cs ownifithd eSnynced icates and Top Management Blocking forces Demands and aAtudes
  17. 17. Some bad experiences in e-­‐learning have created organizaAonal traumas
  18. 18. Consequences of the Trauma The Ame to market of the courses increased The process of decision making became less agile Some trainees were le` out of e-­‐learning The courses became less aaracAve Pedagogical creaAvity and innovaAon were blocked The process of decision making became less agile Learning experiments were minimized
  19. 19. Fortunately, some companies have recovered from their traumas. Others are struggling to recover. We hope that their experience can help e-­‐learning managers and companies to become aware of possible traumas and design their own recovery strategy.