1. Business Term Glossary<br />To start and run a business, you often need to understand business terms that may not be well defined in a standard dictionary. Our glossary of business terms provides definitions for common terminology and acronyms in business plans, accounting, finance, and other aspects of small business. <br />A B C D E F G H I J K L M N O P Q R S T U V W X Y Z <br /> <br />A<br />Accounts Payable (AP) <br />Accounts Receivable (AR) <br />accrual based accounting <br />accumulated depreciation <br />acid test <br />acquisition costs <br />adaptive firm <br />adventure capital <br />advertising oppurtunity <br />agent <br />asset turnover <br />assets <br />B<br />back end (websites) <br />benchmark <br />brand <br />brand equity <br />brand extension strategy <br />brand recognition <br />break-even analysis <br />break-even point <br />broker <br />bundling <br />burden rate <br />business mission <br />business plan <br />buy-sell agreement <br />C<br />C Corporation (C Corp) <br />Compound Average Growth Rate (CAGR) <br />cannibalization <br />capital assets <br />capital expenditure <br />capital input <br />cash <br />cash basis <br />cash flow <br />cash flow budget <br />cash flow statement <br />cash sales <br />cash spending <br />central driving forces model <br />channel conflicts <br />channels of distribution <br />click-through rate <br />co-branding <br />Cost of Goods Sold (COGS) <br />collection days <br />collection period (days) <br />commission <br />commissions percent <br />Community Interest Company (CIC) <br />competitive advantage <br />competitive analysis <br />competitive entry wedges <br />completed store transactions <br />concentrated target marketing <br />contribution <br />contribution margin <br />conversion rate <br />core marketing strategy <br />corporation <br />corridor principal <br />cost of sales <br />cross elasticity of demand <br />current assets <br />current debt <br />current liabilities <br />D<br />Doing Business As (DBA) <br />debt and equity <br />depreciation <br />differentiated target marketing <br />differentiation <br />direct cost of sales <br />direct mail marketing <br />direct marketing <br />directory <br />distinctive competency <br />diversification <br />dividends <br />dual distribution <br />E<br />early adopters <br />early majority <br />earnings <br />Earnings Before Interest and Taxes (EBIT) <br />Earnings Before Interest Taxes Depreciation and Amortization (EBITDA) <br />economies of scale <br />effective demand <br />effective tax rate <br />Entrepreneur in Heat (EIH) <br />entrepreneur <br />equity <br />equity financing <br />evaluating ideas and opportunities <br />Everett Rogers <br />exclusive distribution <br />expense <br />experience curve <br />F<br />Features, Advantages, and Benifits (FAB) <br />failure rule, common causes <br />failure rule, exceptions to the rule <br />fatal 2% rule <br />fighting brand strategy <br />first mover <br />first mover advantage <br />first mover disadvantage <br />fiscal year <br />five forces model <br />fixed cost <br />fixed liabilities <br />floating liabilities <br />focus group <br />forms of market research <br />frequency marketing <br />front end (websites) <br />full-cost price strategies <br />future value projections <br />G<br />goodwill <br />gross margin <br />gross margin percent <br />guerrilla marketing investment strategy <br />guerrilla marketing <br />guerrilla marketing concept <br />H<br />harvesting <br />I<br />ideas vs. opportunities <br />impressions <br />income statement <br />Initial Public Offering (IPO) <br />innovation: evolutionary or revolutionary <br />innovators <br />intergrated marketing communications <br />intensive distribution <br />interest expense <br />intraprenuership <br />inventory <br />inventory turnover <br />inventory turns <br />J<br />jobber <br />K<br />No listings <br />L<br />labor <br />laggards <br />Leveraged Buy Out (LBO) <br />liabilities <br />life cycle <br />limited (public) company (AUS) <br />Limited Liability Company (LLC) <br />limited liability partnership <br />long-term assets <br />long-term interest rate <br />long-term liabilities <br />loss <br />loyalty programs <br />M<br />manufacturer’s agent <br />market <br />market development funds <br />market development strategy <br />market evolution <br />market penetration strategy <br />market plan <br />market redefinition <br />market sales potential <br />market segmentation <br />market share <br />market development strategy <br />market penetration strategy <br />marketing <br />marketing audit <br />marketing cost analysis <br />marketing mix <br />marketing plan <br />materials <br />materials included in cost of sales <br />mission statement <br />moving weighted average <br />multiple channel system <br />N<br />net cash flow <br />Net Present Value (NPV) <br />net profit <br />net profit margin before taxes <br />net worth <br />new visitors <br />new brand strategy <br />newsletter subscriptions <br />Not Invented Here (NIH) <br />O<br />obligations incurred <br />offering <br />offering mix or portfolio <br />on-costs <br />operating expenses <br />operating leverage <br />operations control <br />opportunities vs. ideas <br />opportunity analysis <br />opportunity cost <br />Original Equipment Manufacturer (OEM) <br />other short-term liabilities <br />outsourcing <br />P<br />page views <br />paid in capital <br />partnership <br />payables <br />payback period <br />payment days <br />payment delay <br />payroll <br />payroll burden <br />penetration pricing strategy <br />perceived risk <br />perceptual map <br />personal selling <br />PEST analysis <br />plant and equipment <br />Point of Purchase Advertising (POP) <br />portfolio <br />positioning <br />premiums <br />price elasticity of demand <br />privately owned <br />pro forma income statement <br />pro forma statements <br />product definition <br />product development <br />product development strategy <br />Product Life Cycle (PLC) <br />product line <br />product line pricing <br />profit <br />profit before interest and taxes <br />profit or loss <br />proprietary (private) limited company <br />public relations <br />publicly traded <br />pull communication strategy <br />push communication strategy <br />Q<br />questionable costs <br />R<br />receivables <br />receivables turnover <br />regional marketing <br />relevant cost <br />repositioning <br />resource requirements (websites) <br />retained earnings <br />return on assets <br />Return on Investment (ROI) <br />return on sales <br />return visitors <br />rich-gumpert evaluation system <br />S<br />S Corporation (S Corp) <br />sales break even <br />sales forecast <br />sales on credit <br />scrambled merchandising <br />seed capital <br />selective distribution <br />selling approaches <br />Senior Corps of Retired Executives (SCORE) <br />shareholders <br />short-term <br />short-term assets <br />short-term notes <br />short-term liabilities <br />simple linear regression <br />situation analysis <br />skimming pricing strategy <br />slotting allowances <br />Small Business Investment Council (SBIC) <br />sole proprietorship <br />sole trader <br />starting date <br />stock <br />stock market <br />stock turnover <br />strategic control <br />strategic marketing management <br />success factors <br />success requirements <br />sunk cost <br />surplus or deficit <br />switching costs <br />SWOT analysis <br />systematic innovation <br />T<br />tactics <br />target market <br />target marketing <br />tax rate percent <br />taxes incurred <br />telemarketing <br />trade margin <br />trading down <br />trading up <br />traffic <br />types of entrepreneurs <br />U<br />User Interface (UI) <br />unique user sessions <br />unit variable cost <br />units break-even <br />unpaid expenses <br />user benefits <br />user registrations <br />V<br />valuation <br />value <br />variable cost <br />variance <br />Venture Capitalists (VC) <br />venture capital <br />W<br />website <br />website metrics <br />website traffic <br />wholesaler <br />working capital <br />