The document discusses a cloud-based speech attendant solution as an alternative to traditional premise-based speech attendants. It notes that cloud-based speech recognition provides benefits like lower costs and easier administration compared to premise-based solutions. It then describes how the cloud-based speech attendant would work by routing calls to speech servers in the cloud to handle greetings and transfers. Finally, it discusses potential business models for selling and deploying the cloud-based speech attendant through partners and customers.

1. Cloud-Based Speech Attendant Overview for Partnerpedia 11/29/2010 1

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3. Traditional Needs for an Automated Attendant Need a consistent 7*24 professional greeting for customers Eliminate lengthy hold times for callers waiting for live receptionist 11/29/2010 3

4. Benefits of Speech Enabled Auto Attendant Handsfree, eyes free for safety Dial by name on keypad not always available (device dependent) Reduce time to connect to person or dept. quicker Reduces zero out calls 11/29/2010 4

5. Issues with Premise based SEAA Cost of Speech Recognition resources (not cost effective for premise based SMB) Recognition rates can decline with employee churn Knowledge and complexity required to setup a traditional SEAA Effort needed for Adds/Moves/Changes of Directory 11/29/2010 5

6. New Environment - Cloud-Based SEAA Hosted VoIP Proliferating Internet Bandwidth Reliable SIP standard ubiquitous / IMS Market Acceptance of Cloud-Based solutions 'App World' embraced as way to add a service Speech on Device makes speech apps. more acceptable 11/29/2010 6 Speech Servers Internet SIP

7. New Approach 11/29/2010 7 “Ann Wright” Speech Servers Internet IP Phone System SIP Enterprise A

8. Mobiso Cloud MOBISO C Enterprise HQ Enterprise Office Enterprise Office SIP A B Internet PSTN IP WAN IP Phone System D Caller A dials Mobiso extension (speed dial button) IP Phone System(B) routes call to Mobiso cloud (C) Mobiso greets caller and accepts name Mobiso transfers (REFER) caller to destination (D) Call path results in direct audio connection between A and D Mobiso Speech Assistant

9. New Technology / New Biz Model Technical Tenant Partitioned Platform / Service Provider Admin / End Customer Admin / Distributed Architecture SIP Based integration to any IP-PBX / SIP Trunk or SIP End Point Auto provisioning to VoIP Service Providers Centralized speech reco resources for cost effectiveness Scale to small and large and traffic engineering benefits Sophisticated centralized and automated utterance characterization and distributed multi language linguistics tuning available to even smallest customer Logical Choice, Disambiguation 11/29/2010 9

10. Business Model Sell Direct to SMB (You!) Sell on App Store with Revenue Share and auto provisioning (BroadSoft) Resell thru IP-PBX Vendor (Mitel) White Label to Hosted VOIP (Telesphere) License to IP-PBX Vendors (Cisco) 11/29/2010 10

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14. Benefits to Hosted VoIP Providers Add SEAA as value added service - over DTMF dial by name directory Recurring value to client and recurring revenue Ties into other hosted VOIP services - follow me, conferencing 11/29/2010 14

15. Benefits to SMB High quality SEAA previously only available to Large Enterprise now available to all SMB No premise equipment required, or dedicated trunkin Low entry cost, scales to reduce cost per user. SaaS based pricing scales to low and high Multi-languages available Ease-of setup - ask Hosted VoIP provider to add on Ease of Admin - automated MACs, easy Holiday, Weekend, Operator settings. Custom Professional Greeting (big company sound) 11/29/2010 15

16. Selling Speech Assistant I Consistent professional greeting to customers Reach Employees & Depts. easily & quickly Eliminate lengthy hold times in queue Avoid DTMF ‘dial by name’ frustration and ‘0 Out’ cost Avoid tying up Receptionist 11/29/2010 16

17. Selling Speech Assistant II Runs 24 X 7 X 365 Handles internal staff calls (often >50%) Cost savings immediate Special Holiday and Weekend Greetings World Class technology deployed at Fortune 100s SLA & Performance Reports 11/29/2010 17

18. New Approach 11/29/2010 18 “Ann Wright” Speech Servers Internet IP Phone System SIP Enterprise A

19. Mobiso Cloud MOBISO C Enterprise HQ Enterprise Office Enterprise Office SIP A B Internet PSTN IP WAN IP Phone System D Caller A dials Mobiso extension (speed dial button) IP Phone System(B) routes call to Mobiso cloud (C) Mobiso greets caller and accepts name Mobiso transfers (REFER) caller to destination (D) Call path results in direct audio connection between A and D Mobiso Speech Assistant

20. Deployment Process You setup one-time integration to Lyrix You sell Mobiso Speech Assistant Directly to Customers You price per market value Your Cost: $20/month per 25 employees with major volume discounts as you sell more. 11/29/2010 20

21. Cloud-Based Integration to Lyrix One Time Provisioning Interface Automated with access to Admin. Credentials See Getting Started Doc. SIP Interface Support of testing See Getting Started Doc. Mobiso SLA Channel Partner Agreement Ongoing Each new customer signup Sign up at Mobiso partner portal Support Email, 24*7 HelpDesk Names Tuning Linguistics, Auto-Correction Billing Monthly invoicing Coming Features Conferencing, Contact Sync. 11/29/2010 21

22. Give Your Customers What They Want Ongoing Value Our partners are adding Mobiso Speech Assistant to their portfolio at the request of their customers. Win more opportunities and make more money with Mobiso Speech Assistant. Integration with BroadSoft makes it seamless for customers. 11/29/2010 22

23. Partner Promotion Q4 2010 Free Provisioning Setup Free SIP Setup and Test Free Test Tenant for Partner site. Go to Mobiso.com 11/29/2010 23

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