Frustration in World Of TelecomLet’s do this in a different way
Starting pointTreat your community the way you   want to be treated yourself
Treat your Communitythe way you want to be   treated yourself!
Community Based  marketing?!
Traditional wayof thinking
Likers/Followers versus             interactionshttp://www.baekdal.com/insights/one-million-facebook-likes-so-what/
Focus on conversion
Need for big budgets
Approach it too   seriously
The Mobile Vikings    approach
!   Get personal!   Reach out to them!   Add value to the existing!   Reward loyalty!   Co-create!   Listen to them!   Und...
Practisewhat you preach
Get personal
Reach out to them
Add value to the existing
Reward loyaly
Co-create
Listen to them
Understand theirneeds
Our learnings
One of our        touchpointsFrom:                      To:
Real presenceFrom:                    To:
ConversationFrom:                   To:
And what do we get in      return?
Vikings taking over          salesIndeed 78%, I repeat 78%...78%
Vikings helping    vikings
Praising us
They think along
Proud to be a viking
Side effect: The big ones       get jealous
@mobilevikings078/353 033info@mobilevikings.com	@hanssim0476/020 121hans@mobilevikings.com
You can find this presentation              on Slideshare.net/mobilevikings
Community based marketing: The Viking approach
Community based marketing: The Viking approach
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Community based marketing: The Viking approach

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Mobile Vikings' interpretation of community based marketing.

11/10/2012 Vlerick: Conversation Management Platform
12/10/2012 Duvel Moortgat Teammeeting

Published in: Business
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Community based marketing: The Viking approach

  1. 1. Frustration in World Of TelecomLet’s do this in a different way
  2. 2. Starting pointTreat your community the way you want to be treated yourself
  3. 3. Treat your Communitythe way you want to be treated yourself!
  4. 4. Community Based marketing?!
  5. 5. Traditional wayof thinking
  6. 6. Likers/Followers versus interactionshttp://www.baekdal.com/insights/one-million-facebook-likes-so-what/
  7. 7. Focus on conversion
  8. 8. Need for big budgets
  9. 9. Approach it too seriously
  10. 10. The Mobile Vikings approach
  11. 11. !   Get personal!   Reach out to them!   Add value to the existing!   Reward loyalty!   Co-create!   Listen to them!   Understand what they need
  12. 12. Practisewhat you preach
  13. 13. Get personal
  14. 14. Reach out to them
  15. 15. Add value to the existing
  16. 16. Reward loyaly
  17. 17. Co-create
  18. 18. Listen to them
  19. 19. Understand theirneeds
  20. 20. Our learnings
  21. 21. One of our touchpointsFrom: To:
  22. 22. Real presenceFrom: To:
  23. 23. ConversationFrom: To:
  24. 24. And what do we get in return?
  25. 25. Vikings taking over salesIndeed 78%, I repeat 78%...78%
  26. 26. Vikings helping vikings
  27. 27. Praising us
  28. 28. They think along
  29. 29. Proud to be a viking
  30. 30. Side effect: The big ones get jealous
  31. 31. @mobilevikings078/353 033info@mobilevikings.com @hanssim0476/020 121hans@mobilevikings.com
  32. 32. You can find this presentation on Slideshare.net/mobilevikings

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