Mobile Vikings' interpretation of community based marketing. 11/10/2012 Vlerick: Conversation Management Platform 12/10/2012 Duvel Moortgat Teammeeting

2. Frustration in World Of Telecom
Let’s do this in a different way

3. Starting point
Treat your community the way you
want to be treated yourself

4. Treat your Community
the way you want to be
treated yourself!

5. Community Based
marketing?!

6. Traditional way
of thinking

7. Likers/Followers versus
interactions
http://www.baekdal.com/insights/one-million-facebook-likes-so-what/

8. Focus on conversion

9. Need for big budgets

10. Approach it too
seriously

11. The Mobile Vikings
approach

12. ! Get personal
! Reach out to them
! Add value to the existing
! Reward loyalty
! Co-create
! Listen to them
! Understand what they need

13. Practise
what you
preach

14. Get personal

15. Reach out to them

16. Add value to the existing

17. Reward loyaly

18. Co-create

19. Listen to them

20. Understand their
needs

21. Our learnings

22. One of our
touchpoints
From:
To:

23. Real presence
From:
To:

24. Conversation
From:
To:

25. And what do we get in
return?

26. Vikings taking over
sales
Indeed 78%, I repeat 78%...78%

27. Vikings helping
vikings

28. Praising us

29. They think along

30. Proud to be a viking

31. Side effect: The big ones
get jealous

33. @mobilevikings
078/353 033
info@mobilevikings.com
@hanssim
0476/020 121
hans@mobilevikings.com

34. You can find this presentation
on
Slideshare.net/mobilevikings