Sure-fire ways to move toward self-employment, quit your job and live happily ever after.
Video of most of this presentation:
http://www.ustream.tv/recorded/961379
- The document provides an overview of key elements for crafting effective copy and web content, including motivation, value proposition, incentive, friction, and anxiety.
- It assesses the copy on BetterMeans.com and finds opportunities to refine the navigation, home page copy, "Why" page, and value proposition.
- Recommendations include adding more social proof, using stronger headlines, bullet lists, and calls to action, as well as refining the value proposition to be more clear, concise, and focused on customer benefits.
The document discusses applying Lean Startup and Scrum methodologies in enterprises. It describes Lean Startup as an iterative process for validating business hypotheses through customer feedback and experimentation. Scrum is defined as an agile framework for managing product development through short development cycles called sprints. The presentation emphasizes the importance of getting customer feedback, testing assumptions through experiments, and using metrics to measure progress and make data-driven decisions.
This document discusses different types of minimum viable products (MVPs) and how they can be used to test business hypotheses. It describes exploration, pitch, concierge, and prototype MVPs. Exploration MVPs involve basic websites or apps to test problems or customer segments. Pitch MVPs use landing pages to test customer pain points and willingness to pay. Concierge MVPs provide personalized demos or trials to test solutions. Prototype MVPs create novel solutions when other methods can't be used. The key is choosing the MVP type best suited to test critical hypotheses as quickly and inexpensively as possible through customer feedback.
At Web Summit 2017, Intercom co-founder and Chief Strategy Officer Des Traynor spoke about the importance of product strategy at early stage companies.
This document provides guidance on building minimum viable products (MVPs) and discusses various approaches to launching startups efficiently including exploration, pitching ideas, and acting as a concierge to help founders. It emphasizes the importance of launching quickly, stripping features, knowing your customers, managing risks, and designing MVPs to test hypotheses. Questions are provided throughout to help guide reflection on how to focus products and address challenges.
The document is a 10-page presentation toolkit from The Jensen Group on creating concise and impactful presentations. It provides tips on structuring presentations around the audience's needs through a Know, Feel, Do framework. The presentation should have a clear goal and summary in the first 1-5 minutes to engage the audience before providing additional details to support the key points. It emphasizes making the presentation relevant to the audience by focusing on how the content affects them and calling them to specific actions.
This document provides 27 presentation tips with examples of how to effectively create and deliver presentations. Some key tips include providing credentials upfront, using humor and interactive questions to engage audiences, supporting company success stories with credentials, and ending by thanking the audience and providing contact information. The tips are demonstrated through example slides that utilize images, charts, and questions to convey messages in an impactful way. Overall, the tips suggest optimizing presentations for audience engagement and memorability.
- The document provides an overview of key elements for crafting effective copy and web content, including motivation, value proposition, incentive, friction, and anxiety.
- It assesses the copy on BetterMeans.com and finds opportunities to refine the navigation, home page copy, "Why" page, and value proposition.
- Recommendations include adding more social proof, using stronger headlines, bullet lists, and calls to action, as well as refining the value proposition to be more clear, concise, and focused on customer benefits.
The document discusses applying Lean Startup and Scrum methodologies in enterprises. It describes Lean Startup as an iterative process for validating business hypotheses through customer feedback and experimentation. Scrum is defined as an agile framework for managing product development through short development cycles called sprints. The presentation emphasizes the importance of getting customer feedback, testing assumptions through experiments, and using metrics to measure progress and make data-driven decisions.
This document discusses different types of minimum viable products (MVPs) and how they can be used to test business hypotheses. It describes exploration, pitch, concierge, and prototype MVPs. Exploration MVPs involve basic websites or apps to test problems or customer segments. Pitch MVPs use landing pages to test customer pain points and willingness to pay. Concierge MVPs provide personalized demos or trials to test solutions. Prototype MVPs create novel solutions when other methods can't be used. The key is choosing the MVP type best suited to test critical hypotheses as quickly and inexpensively as possible through customer feedback.
At Web Summit 2017, Intercom co-founder and Chief Strategy Officer Des Traynor spoke about the importance of product strategy at early stage companies.
This document provides guidance on building minimum viable products (MVPs) and discusses various approaches to launching startups efficiently including exploration, pitching ideas, and acting as a concierge to help founders. It emphasizes the importance of launching quickly, stripping features, knowing your customers, managing risks, and designing MVPs to test hypotheses. Questions are provided throughout to help guide reflection on how to focus products and address challenges.
The document is a 10-page presentation toolkit from The Jensen Group on creating concise and impactful presentations. It provides tips on structuring presentations around the audience's needs through a Know, Feel, Do framework. The presentation should have a clear goal and summary in the first 1-5 minutes to engage the audience before providing additional details to support the key points. It emphasizes making the presentation relevant to the audience by focusing on how the content affects them and calling them to specific actions.
This document provides 27 presentation tips with examples of how to effectively create and deliver presentations. Some key tips include providing credentials upfront, using humor and interactive questions to engage audiences, supporting company success stories with credentials, and ending by thanking the audience and providing contact information. The tips are demonstrated through example slides that utilize images, charts, and questions to convey messages in an impactful way. Overall, the tips suggest optimizing presentations for audience engagement and memorability.
Real estate hacks for a successful business planJoe Pryor
The document provides tips and strategies for real estate entrepreneurs to develop a successful business plan and career while maintaining a healthy work-life balance. It recommends establishing clear cultural values and vision statements, using time blocking and outsourcing to maximize productivity, and regularly reviewing financial plans and key business metrics like cash flow. The overall message is that small adjustments to priorities and processes can help real estate professionals achieve their goals and obtain greater freedom of time.
Rob Fitzpatrick is a tech entrepreneur and author who has built globally used products for companies like MTV and Sony. He has raised funding in the US and UK and crowdfunded a card game. The Mom Test is a guide for using consumer development conversations to learn if a business idea is good from customers, as people often lie to seem helpful. It recommends talking about a customer's life instead of ideas, listening more than talking, and asking about specific past problems rather than generic future scenarios. Customers should be terrified of at least one question per interview. The tips are to keep conversations casual, collect real commitments, and build products early.
Seven Common Webinar Mistakes and How to Avoid ThemWiley
There are many common webinar mistakes that can prevent an otherwise excellent presentation from getting the praise and attention it deserves. Here we share some tips and tricks to help you avoid these pitfalls and pull off a successful webinar.
The document discusses solving "wicked problems" using a human-centric approach like design thinking. It explains that wicked problems have no clear solution and their understanding evolves over time as potential solutions are tested. In contrast, "tame problems" can be solved through deductive reasoning and established algorithms. The document then outlines design thinking techniques like defining user personas, brainstorming solutions, rapid prototyping, and validating ideas with users to iteratively understand and address wicked problems. It proposes an "Ice House Design Dojo" workshop series bringing together different thinking approaches to solve challenges.
Lecture on Innovation at Startups at ESADEMichael Wolfe
1) Michael Wolfe discusses how he and his co-founders validated the idea for their B2B startup that developed data loss prevention software. They conducted customer interviews to understand problems and gain feedback on prototypes, learning that large regulated companies cared most about preventing loss of consumer data.
2) Based on this validation, they focused their minimum viable product on blocking outbound email of consumer data for large customers. Their first customer was Bank of America.
3) The startup continued learning customer needs through further development and interviews. This allowed them to expand their product capabilities and customer base, growing revenue from $500K to $50M in just a few years before potentially exiting.
The document discusses the concept of "persuasion architecture", which involves applying principles of persuasion to website layouts and messaging to influence users. It outlines seven key principles of persuasion: reciprocity, authority, commitment/consistency, scarcity, liking, compromise, and social proof. Research examples are provided that demonstrate how these principles can increase user engagement, such as giving away free samples to encourage purchases or highlighting popular towel reuse rates to influence participation. The principles are intended to be applied ethically to maximize the persuasive power of online content and design.
The document provides tips for lean startups and agile entrepreneurs. It emphasizes customer development before product development, learning from minimum viable products, failing fast and iterating quickly. The key is to find product market fit with under 100 users and then go big quickly by maximizing marketing spend. Once product market fit and initial sales are validated, it becomes easier to sell to investors and scale the business rapidly.
This document discusses customer development and outlines its key steps: forming a hypothesis about a customer problem; finding potential customers to interview; asking open-ended questions to understand customer frustrations, constraints, decision-making processes, and workflows; making sense of interview findings to validate or invalidate hypotheses; and using insights to build minimum viable products that test learning. It emphasizes that half of all product ideas fail and that customer development can save significant time by avoiding building the wrong products.
Four Approaches to Effective Design CommunicationMeng Yang
This document discusses four approaches to effective design communication: 1) Visualize as much as possible using visual content; 2) Use real content instead of placeholder text; 3) Prototype quickly using tools like Marvel, Keynote, Axure or custom tools; and 4) Tell stories using techniques like storyboarding, experience maps, and comics.
Startup School - The One Hour Creative MBATom Evans
Tom Evans gave a 1 hour talk on creative entrepreneurship and starting a business. He covered how to think of an idea, make a prototype, and fund the business. For thinking of an idea, he discussed defining the purpose, brand, business model, and design strategy. For making it, he provided tips on prototyping, outsourcing work, and shipping quickly. For funding, he discussed customer acquisition, pricing, crowdfunding, investors, and financial projections. The talk aimed to share everything Evans has learned about starting a business in a concise 1 hour session.
The document summarizes key points from the book "Getting Real" by 37Signals about building successful web applications. It advocates staying small and agile, shipping quickly with fewer features, focusing on quality over quantity, and constantly iterating based on customer feedback. The goal is to establish a connection with customers through honesty and quick iteration.
B2B Inbound Sales Emails Webinar With Customer.io & Close.ioClose.io
Slides of a webinar given by Colin Nederkoorn, CEO of Customer.io and Steli Efti, CEO of Close.io.
Details & audio recording: http://blog.close.io/webinar-drive-sales-engagement-with-triggered-emails
Mind Melds and BattleBots: Creating the Right Kind of Designer/Developer DynamicWebVisions
Improving the designer/developer relationship is an ardent wish on a lot of project teams. And yet, a lot of excuses seem to be made for bad relationships between designers and developers… several of which are tied to when and how each are involved.
Do these sound familiar?
“There’s not enough budget to involve all members of the team from beginning to end.”
“We don’t want to limit designer creativity too soon by bringing tech into the process.”
“We don’t want to waste developer time at the beginning when there’s nothing fully defined yet.”
“If we design a detailed enough style guide, development should be able to implement without retaining a designer through implementation.”
How do you find the right balance of involvement without breaking the budget - and make the most of the skills that each team member can bring to the table?
In this presentation, Carolyn Chandler (Experience Designer and instructor) and Don Bora (Developer and iconic tech mentor) will take you on a journey through the main stages of a project from both sides of the divide.
Building Buyer Persona Based Sales and Marketing CampaignsSalesScripter
This document provides guidance on building buyer persona-based sales and marketing campaigns. It outlines a 6-step process: 1) map out campaign coordinates, 2) identify the value offered, 3) identify common problems addressed, 4) compose qualifying questions, 5) build interest points, and 6) address common objections. Each step involves developing specific messaging elements tailored to buyer personas, such as call scripts, email templates, and responses to objections. Following this process is intended to help speak to prospects in their language and focus on solving their problems.
This document provides guidance on design processes for startups. It discusses conducting user research through interviews and observation, creating scenarios to define features, sketching and prototyping ideas, and testing prototypes both qualitatively and quantitatively. The key aspects of the design process outlined are empathizing with users through research, defining problems and opportunities, ideating solutions, prototyping those ideas, and testing prototypes with users in an iterative process.
The Importance of Listening to Your CustomersDrift
The document discusses the importance of listening to customers and provides examples of companies that failed or succeeded by listening to customer feedback. It introduces the "Spotlight Framework" to categorize customer feedback into user experience issues, product marketing issues, and positioning issues to prioritize responses. It advocates using an incremental approach to make many small updates in response to feedback rather than large changes, in order to strengthen the brand through improved customer experience.
This document summarizes different types of manga including doujinshi (fan-made manga), gekiga (dramatic manga), hentai (sexually explicit), josei and seinen (manga aimed at adult women and men respectively), shoujo and shounen (manga aimed at younger females and males), kodomo (for young children), shoujo-ai/yuri and shounen-ai/yaoi (manga focused on female/female and male/male relationships), and provides a list of top 10 mangas as of 2012.
Real estate hacks for a successful business planJoe Pryor
The document provides tips and strategies for real estate entrepreneurs to develop a successful business plan and career while maintaining a healthy work-life balance. It recommends establishing clear cultural values and vision statements, using time blocking and outsourcing to maximize productivity, and regularly reviewing financial plans and key business metrics like cash flow. The overall message is that small adjustments to priorities and processes can help real estate professionals achieve their goals and obtain greater freedom of time.
Rob Fitzpatrick is a tech entrepreneur and author who has built globally used products for companies like MTV and Sony. He has raised funding in the US and UK and crowdfunded a card game. The Mom Test is a guide for using consumer development conversations to learn if a business idea is good from customers, as people often lie to seem helpful. It recommends talking about a customer's life instead of ideas, listening more than talking, and asking about specific past problems rather than generic future scenarios. Customers should be terrified of at least one question per interview. The tips are to keep conversations casual, collect real commitments, and build products early.
Seven Common Webinar Mistakes and How to Avoid ThemWiley
There are many common webinar mistakes that can prevent an otherwise excellent presentation from getting the praise and attention it deserves. Here we share some tips and tricks to help you avoid these pitfalls and pull off a successful webinar.
The document discusses solving "wicked problems" using a human-centric approach like design thinking. It explains that wicked problems have no clear solution and their understanding evolves over time as potential solutions are tested. In contrast, "tame problems" can be solved through deductive reasoning and established algorithms. The document then outlines design thinking techniques like defining user personas, brainstorming solutions, rapid prototyping, and validating ideas with users to iteratively understand and address wicked problems. It proposes an "Ice House Design Dojo" workshop series bringing together different thinking approaches to solve challenges.
Lecture on Innovation at Startups at ESADEMichael Wolfe
1) Michael Wolfe discusses how he and his co-founders validated the idea for their B2B startup that developed data loss prevention software. They conducted customer interviews to understand problems and gain feedback on prototypes, learning that large regulated companies cared most about preventing loss of consumer data.
2) Based on this validation, they focused their minimum viable product on blocking outbound email of consumer data for large customers. Their first customer was Bank of America.
3) The startup continued learning customer needs through further development and interviews. This allowed them to expand their product capabilities and customer base, growing revenue from $500K to $50M in just a few years before potentially exiting.
The document discusses the concept of "persuasion architecture", which involves applying principles of persuasion to website layouts and messaging to influence users. It outlines seven key principles of persuasion: reciprocity, authority, commitment/consistency, scarcity, liking, compromise, and social proof. Research examples are provided that demonstrate how these principles can increase user engagement, such as giving away free samples to encourage purchases or highlighting popular towel reuse rates to influence participation. The principles are intended to be applied ethically to maximize the persuasive power of online content and design.
The document provides tips for lean startups and agile entrepreneurs. It emphasizes customer development before product development, learning from minimum viable products, failing fast and iterating quickly. The key is to find product market fit with under 100 users and then go big quickly by maximizing marketing spend. Once product market fit and initial sales are validated, it becomes easier to sell to investors and scale the business rapidly.
This document discusses customer development and outlines its key steps: forming a hypothesis about a customer problem; finding potential customers to interview; asking open-ended questions to understand customer frustrations, constraints, decision-making processes, and workflows; making sense of interview findings to validate or invalidate hypotheses; and using insights to build minimum viable products that test learning. It emphasizes that half of all product ideas fail and that customer development can save significant time by avoiding building the wrong products.
Four Approaches to Effective Design CommunicationMeng Yang
This document discusses four approaches to effective design communication: 1) Visualize as much as possible using visual content; 2) Use real content instead of placeholder text; 3) Prototype quickly using tools like Marvel, Keynote, Axure or custom tools; and 4) Tell stories using techniques like storyboarding, experience maps, and comics.
Startup School - The One Hour Creative MBATom Evans
Tom Evans gave a 1 hour talk on creative entrepreneurship and starting a business. He covered how to think of an idea, make a prototype, and fund the business. For thinking of an idea, he discussed defining the purpose, brand, business model, and design strategy. For making it, he provided tips on prototyping, outsourcing work, and shipping quickly. For funding, he discussed customer acquisition, pricing, crowdfunding, investors, and financial projections. The talk aimed to share everything Evans has learned about starting a business in a concise 1 hour session.
The document summarizes key points from the book "Getting Real" by 37Signals about building successful web applications. It advocates staying small and agile, shipping quickly with fewer features, focusing on quality over quantity, and constantly iterating based on customer feedback. The goal is to establish a connection with customers through honesty and quick iteration.
B2B Inbound Sales Emails Webinar With Customer.io & Close.ioClose.io
Slides of a webinar given by Colin Nederkoorn, CEO of Customer.io and Steli Efti, CEO of Close.io.
Details & audio recording: http://blog.close.io/webinar-drive-sales-engagement-with-triggered-emails
Mind Melds and BattleBots: Creating the Right Kind of Designer/Developer DynamicWebVisions
Improving the designer/developer relationship is an ardent wish on a lot of project teams. And yet, a lot of excuses seem to be made for bad relationships between designers and developers… several of which are tied to when and how each are involved.
Do these sound familiar?
“There’s not enough budget to involve all members of the team from beginning to end.”
“We don’t want to limit designer creativity too soon by bringing tech into the process.”
“We don’t want to waste developer time at the beginning when there’s nothing fully defined yet.”
“If we design a detailed enough style guide, development should be able to implement without retaining a designer through implementation.”
How do you find the right balance of involvement without breaking the budget - and make the most of the skills that each team member can bring to the table?
In this presentation, Carolyn Chandler (Experience Designer and instructor) and Don Bora (Developer and iconic tech mentor) will take you on a journey through the main stages of a project from both sides of the divide.
Building Buyer Persona Based Sales and Marketing CampaignsSalesScripter
This document provides guidance on building buyer persona-based sales and marketing campaigns. It outlines a 6-step process: 1) map out campaign coordinates, 2) identify the value offered, 3) identify common problems addressed, 4) compose qualifying questions, 5) build interest points, and 6) address common objections. Each step involves developing specific messaging elements tailored to buyer personas, such as call scripts, email templates, and responses to objections. Following this process is intended to help speak to prospects in their language and focus on solving their problems.
This document provides guidance on design processes for startups. It discusses conducting user research through interviews and observation, creating scenarios to define features, sketching and prototyping ideas, and testing prototypes both qualitatively and quantitatively. The key aspects of the design process outlined are empathizing with users through research, defining problems and opportunities, ideating solutions, prototyping those ideas, and testing prototypes with users in an iterative process.
The Importance of Listening to Your CustomersDrift
The document discusses the importance of listening to customers and provides examples of companies that failed or succeeded by listening to customer feedback. It introduces the "Spotlight Framework" to categorize customer feedback into user experience issues, product marketing issues, and positioning issues to prioritize responses. It advocates using an incremental approach to make many small updates in response to feedback rather than large changes, in order to strengthen the brand through improved customer experience.
This document summarizes different types of manga including doujinshi (fan-made manga), gekiga (dramatic manga), hentai (sexually explicit), josei and seinen (manga aimed at adult women and men respectively), shoujo and shounen (manga aimed at younger females and males), kodomo (for young children), shoujo-ai/yuri and shounen-ai/yaoi (manga focused on female/female and male/male relationships), and provides a list of top 10 mangas as of 2012.
El documento habla sobre el gimnasta chileno Juan Pablo González. Originario de Santa Cruz, González estudió en el Irfe y entrenó en el club local de gimnasia. Logró ganar un cupo para entrenar 45 días en el Centro de Alto Rendimiento de Moscú y obtuvo una medalla de bronce en el Campeonato Sudamericano junto a estrellas mundiales. Su éxito demostró el buen trabajo del deporte regional chileno y fue la revelación del certamen apareciendo en la portada de un diario local.
O documento descreve as dificuldades do autor em assobiar para fora, ao invés de para dentro como faz naturalmente. Ele tentou vários métodos para aprender a técnica correta, mas sem sucesso. O autor também reflete sobre como sua deficiência o diferencia dos outros e recebe comentários de pena por não saber assobiar.
The poem describes a beautiful girl with lovely features like sparkling eyes and a charming smile. Her beauty and lovely nature bring joy to all who see her. She seems to radiate happiness and positively affects those around her with her kind and gentle spirit.
This document discusses Seasar.PHP, an open source PHP framework that aims to provide extreme hardcore PHP development capabilities. It allows for dependency injection and aspect-oriented programming similar to Java frameworks. The framework includes components for data access (S2Dao.PHP5), containers (S2Container.PHP5), and annotations (S2AnA.PHP5). It can integrate with other PHP frameworks like Symfony, PRADO, and Zend Framework. The document outlines features and examples of how to use the various components.
Un terremoto masivo de magnitud 8.9 sacudió Japón, provocando un tsunami devastador. El terremoto y el tsunami causaron cientos de muertes y daños generalizados, dejando a millones sin electricidad. Las olas del tsunami, que alcanzaron hasta 10 metros de altura, inundaron las ciudades costeras y arrasaron viviendas y vehículos. El primer ministro japonés sobrevoló las áreas afectadas para evaluar los daños causados por el desastre.
El amor es una energía que no se crea ni destruye, solo se transforma. Al igual que la energía, el amor cambia a las personas transformando sus pensamientos, palabras y acciones.
John has been the perfect husband for the past 10 years - he is caring, supportive, and helps around the house without being asked. While marriage isn't always easy, John's kindness and willingness to listen without judgment have gotten them through many challenges over the decades. Their strong partnership and commitment to understanding each other is what Jane believes has been the secret to their long and happy marriage.
This document contains the transcript of a presentation about becoming self-employed and running one's own business. It discusses some of the challenges of managing employees versus contractors. It also provides tips for developing business ideas, marketing products, gaining press coverage, and becoming financially independent through self-employment over a multi-year period. Contact information is provided at the end for reaching the presenter.
This document provides an overview of a Lean Startup event or workshop. It discusses principles of building iteratively to learn, focusing on learning goals and validating hypotheses through measurement. Key parts of the agenda include lean flow, prioritization, stakeholder analysis, and learning goals. Attendees are encouraged to limit work-in-progress, get early customer feedback, and present their weekly progress and learning goals to get advice from others. The overall message emphasizes rapid prototyping, testing assumptions, and using metrics to guide the business model rather than focusing too much on specific details.
This is the presentation I gave to the assembled May 14 at North, hosted by 52ltd. It does not include the fabulous animations, which frankly were integral to the experience. But it gets the gist across.
The document provides advice on how entrepreneurs can use storytelling to promote their startups to key audiences like the press, team members, customers, and investors. It emphasizes focusing on crafting compelling narratives through techniques like using catchy sound bites, having a sexy product, explaining concepts simply, aiming for a billion dollar vision, and appealing to a mission bigger than the company. The overall message is that storytelling is more effective than direct selling, and successful entrepreneurs should stop selling and start storytelling to inspire others and spread their ideas.
The document provides advice on how entrepreneurs can use storytelling to promote their startups to key audiences like the press, team members, customers, and investors. It emphasizes focusing on crafting compelling narratives through techniques like using catchy sound bites, having a sexy product, explaining concepts simply enough that even grandparents can understand, and positioning the company's mission as bigger than itself. The goal is to inspire others to spread the startup's story organically rather than directly selling to audiences.
NEW Groundbreaking AI App Curates & Automatically Crafts High-Value Newsletters People Eagerly Read.
Transform Any Website or YouTube Video into a Newsletter Superior to Anything You Could Write Yourself
The Tech Behind the 'Newsletter Linchpin AI' App
Content Aggregation: The AI Curation Matrix scans multiple sources to gather relevant articles, blog posts, and other types of content based on predefined topics or keywords.
Quality Assessment: The algorithm evaluates the quality of the aggregated content based on factors like readability, relevance, and credibility.
Personalization: The matrix tailors the selection of content to match the preferences and behavior of the target audience, ensuring higher engagement.
Contextual Understanding: The AI understands the context in which certain content will be most effective, allowing for more targeted curation.
Duplication Avoidance: The matrix ensures that the same or similar content is not repeated, keeping the newsletter fresh and engaging.
Multi-Source Integration: The AI Curation Matrix can pull content from various platforms, including blogs, and news sites, offering a diverse range of information.
Real-Time Updates: The matrix constantly updates its content pool, ensuring that the newsletter includes the most current and relevant information.
Automated Summarization: The feature can automatically summarize long articles, providing concise yet informative content for the newsletter.
Idea Generation: The Idea Processor starts by generating a list of potential topics or themes based on user input, trending topics, or historical data.
Concept Mapping: The feature organizes the generated ideas into a conceptual map, showing how different ideas are related or can be combined for more comprehensive coverage.
Content Structuring: The Idea Processor helps in outlining the structure of the newsletter, suggesting where each idea or topic would fit best.
Relevance Scoring: Each idea is scored based on its relevance to the target audience, current trends, and the overall theme of the newsletter.
Idea Prioritization: The algorithm prioritizes ideas based on their scores, ensuring that the most impactful topics are covered first.
Content Suggestions: The processor can suggest internally content that would best convey each idea.
Gap Analysis: The feature identifies gaps or areas that lack sufficient coverage, prompting the user to explore additional topics or angles (only flows with user feedback).
Startup Now: A Guide from the Seedcamp 2011 participantscubesocial
What did you do in 2011?
Here’s what we did, and what we learned building, pitching and growing our own tech start-ups.
We hope it inspires you and others like you to follow your dreams and fulfil your goals in 2012, whatever they are.
Startup Selling: How to sell if you really, really have to and don't know how...SalesQualia
Are you a start-up CEO? A technical founder with a great product that you need to start selling now? An engineer at a start-up that's been asked to pitch in with the company's sales? Then this book is for you.
While you’re sitting at your desk coding or productizing, the phone might ring every so often or you receive occasional "request for information" emails from your website. Perhaps you’re lucky enough to gain an introduction from your venture capital partner or friends in the industry. What do you do with that new prospect? How do you move from product development to revenue?
This book teaches your about the basic aspects of the sales process, and provides everyday sales strategies you can utilize immediately in your business. It's practical advice that you can start using right now. In the next 20 minutes. Today. This book will make a difference in your business. You will immediately see how inbound callers respond differently and how you're able to decode the decision process. Before you know it, you might actually begin to like sales...
The author is a 10-year veteran in Silicon Valley with more than 15 years of sales experience. You'll love his candid writing style - loaded with specific questions to ask on sales calls and example conversations that you can implement immediately into your customer interactions.
No one likes the idea of being pigeonholed by others. Pigeonholing yourself, on the other hand, is one of the best things you can do for your business. Follow along as Jonathan teaches attendees how to create a laser-focused positioning statement and how to use that statement to attract better clients, close more deals, and ultimately make more money.
The document provides tips for freelance writers to stay in contact with prospects who are not yet ready to hire. It suggests 10 ideas for regular outreach such as publishing an ezine, sharing helpful articles or success stories, connecting on social media, doing a mini-survey, and inviting prospects to a virtual "lunch and learn" session. Maintaining communication in these ways helps the freelancer remain top of mind for prospects and increases the chances of getting hired when the prospect is ready.
The 1 page marketing plan get new customers, make more money, and stand out f...MarketingForum
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
• How to get new customers, clients, or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.
E book how to attract traffic, engage an audience, and convert fans into cust...Darja Boc
Free E Book
How to attract traffic, engage an audience, and convert fans into customers!Marketing Corner Blog by Darja Boc
http://www.internetiprofits.com
The document discusses various techniques for generating new ideas, including loosening mental constraints, creating optimal environments for creativity, and exploring different types of thinking. It encourages participants to challenge assumptions, consider unrelated connections, and entertain impossible ideas. Physiology is said to affect psychology, so participants are instructed in physical exercises to boost thinking. Lateral thinking puzzles are presented to stimulate unconventional ideas.
The document discusses various techniques for generating new ideas, including loosening mental constraints, creating optimal environments for idea generation, and thinking in different ways such as evolving existing ideas or combining unrelated concepts. It emphasizes that everyone is capable of new ideas and provides examples of paradigm-shifting innovations that were once considered crazy. The overall message is that new ideas can come from relaxing one's mind and thinking freely without limits.
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
The document summarizes key insights and connections from attending the SXSW festival. Some notable takeaways included Adobe's employee innovation program called Kickbox, the importance of treating people well as a leader, and new opportunities in mobile apps, personalized styling, and using data to enhance the customer experience. The attendees planned to follow up on partnerships with companies demonstrating technologies like visual content creation tools, conversational interfaces for collecting customer data, and bot blocking solutions.
This document provides guidance on engaging customers through effective messaging and content creation. It discusses three key steps: having a simple message conveyed in 10 words or less, creating shareable visual content like photos and videos, and targeting the messaging at early adopters who will spread the word. The goal is to develop content that resonates and spreads widely through social sharing.
The document discusses how the rise of content marketing poses threats and opportunities. It warns that an influx of lower-quality content from inexperienced creators could overwhelm audiences and reduce engagement. However, building a "great content brand" through high-quality, strategic content can attract audiences and talent. The key is focusing on creating useful, entertaining content in your area of expertise to develop trust and gain shares over time.
Christian Heilmann discusses the role of a developer evangelist, which is to translate between technical colleagues, business interests, and the outside developer community. As an evangelist, it is important to be an independent voice and share information freely to establish trust and credibility externally. Evangelists should attend and speak at developer events, share knowledge internally to help teams, and use online platforms like blogs, social media, and forums to engage with others and spread awareness of their company's technologies and solutions.
This document discusses various audio engineering services including improving live recordings, editing audio, mixing, mastering, and converting formats like vinyl to digital. Services include removing noise, standardizing volume, improving stereo imaging, removing unwanted audio, improving ambience and acoustics. Custom services like creating CDs from recordings and setting up an online store are also mentioned. Contact information is provided at the end.
Book Trading Web Sites: Not the Apocalypsejohnbuckman
Presenting the top 3 Book-Swapping Web sites, and what this means to the traditional book publishing industry. Presented at the Frankfurt Book Fair 2008
Video of this presentation is available at:
<a href="http://blog.bookmooch.com/2008/10/17/presentation-in-frankfurt/">http://blog.bookmooch.com/2008/10/17/presentation-in-frankfurt/</a>
Magnatune presentation for traditional business people (bankers, industry executives, marketing folks) in traditional positioning and market segment terms.
This document is a presentation about Creative Commons given by John Buckman, CEO of Magnatune Records and director of Creative Commons. It discusses what Creative Commons is, how it provides a middle ground between "all rights reserved" and "no rights reserved" copyright, and which specific rights CC addresses like crediting the artist, allowing copying, and restricting commercial use or reuse. It also gives examples of how much CC content is available and which license types are most popular, and argues that CC can be a business model for cultural works by lowering marketing costs and enabling wide distribution and experimentation.
2005 presentation at Redhat Conference in New Orleans, explaining how to apply the OSI (open source institute) definition in other media, such as music.
I was asked to present my views on what the Internet would look like in 2020. What I present is the Kurzweil "Singularity" vs the Bruce Sterling "Blobjects" view. Video available at http://blogs.magnatune.com/buckman/2007/06/video-of-my-pre.html
BayCHI - Computer / Human / Interface groupjohnbuckman
July 10, 2007 presentation at BayCHI, showing the 11 year evolution of the Lyris home page, the 9 rules of what a home page should have, and a bit about BookMooch
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
Job Finding Apps Everything You Need to Know in 2024SnapJob
SnapJob is revolutionizing the way people connect with work opportunities and find talented professionals for their projects. Find your dream job with ease using the best job finding apps. Discover top-rated apps that connect you with employers, provide personalized job recommendations, and streamline the application process. Explore features, ratings, and reviews to find the app that suits your needs and helps you land your next opportunity.
How to Prepare for Fortinet FCP_FAC_AD-6.5 Certification?NWEXAM
Begin Your Preparation Here: https://bit.ly/3VfYStG — Access comprehensive details on the FCP_FAC_AD-6.5 exam guide and excel in the Fortinet Certified Professional - Network Security certification. Gather all essential information including tutorials, practice tests, books, study materials, exam questions, and the syllabus. Solidify your knowledge of Fortinet FCP_FAC_AD-6.5 certification. Discover everything about the FCP_FAC_AD-6.5 exam, including the number of questions, passing percentage, and the time allotted to complete the test.
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
IT Career Hacks Navigate the Tech Jungle with a RoadmapBase Camp
Feeling overwhelmed by IT options? This presentation unlocks your personalized roadmap! Learn key skills, explore career paths & build your IT dream job strategy. Visit now & navigate the tech world with confidence! Visit https://www.basecamp.com.sg for more details.
81. Magnatune:
Creative Commons & Boing Boing ->
The Inquirer ->
Fark ->
Slashdot ->
USA today / NPR ->
New York Times ->
BBC / Le Monde /
Die Zeit / Nikkei Times
82. Magnatune story angles:
Fair use & Creative Commons
Label embraces Sharing
Biz model in Peer to Peer reality
Piracy used as a promotion tool
Indie musicians abandoning labels
Not suing our customers
Musicians actually getting paid
The big money is in music licensing
Major labels are Evil
iTunes has it wrong
Successful entrepreneur tries again
Linux vs Microsoft == Magnatune vs Major Labels
88. They say:
“On Jamendo artists
allow anyone to
download and share
their music. It's free,
legal and unlimited.”
89. I say:
“Download tons of
music from artists who
don’t want to make
money”
90.
91. Magnatune says:
“We are not evil”
“We work directly with independent musicians world-
wide to give you downloads of MP3s and perfect-quality
WAV files. We never work with major labels, and our
musicians always get 50%.You can listen to every album in
its entirety before buying or becoming a member. “
119. This presentation can be downloaded
from:
http://slideshare.net/johnbuckman
Contact me at:
john@magnatune.com
This presentation licensed under
Creative Commons by-sa 3.0