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Book Trading Web Sites: Not the Apocalypse
The document is a presentation by John Buckman, founder of BookMooch, discussing the growth and dynamics of book swapping websites. It highlights the rapid increase in users and transactions, with BookMooch alone seeing significant growth in swaps, and outlines different business models of leading sites like BookCrossing and PaperbackSwap. The presentation suggests that while book swapping is a free exchange, it could serve as a valuable channel for publishers in light of increasing competition from giants like Amazon.
