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Mobikwik - Mobile App Store for India
 

Mobikwik - Mobile App Store for India

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Mobikwik has understood the key reasons why mobile apps have not monetized well in India and has come up with a solution of its onw

Mobikwik has understood the key reasons why mobile apps have not monetized well in India and has come up with a solution of its onw

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    Mobikwik - Mobile App Store for India Mobikwik - Mobile App Store for India Presentation Transcript

    • TAKING MOBILE APPS TO INDIA MASS MARKET
      • Bipin Preet Singh
      • Founder CEO
      • MobileCamp
      • 28 May, 2011
    • Who are we?
      • Bipin Preet Singh - Founder
      • Nikhil Narang - Ops
      • Ankur Shrivastava - Tech
      • Upasana Taku – Biz Dev
    • What is MobiKwik.com?
      • Direct to Consumer web platform for mobile
      • Mobile services we offer (or plan to offer)
        • Mobile Recharge
        • Mobile Bill payment
        • Mobile Apps
        • Mobile Content
    • What is MobiKwik.com?
      • The Only “Recharge Anywhere Anytime” service
        • Online eWallet, SMS recharge, Dial a recharge, Schedule a recharge
        • Mobikwik recharge apps in Java & Android
        • Recharge your family, Print e-bills, Transaction history
        • The only mobile recharge API on Programmable Web!
    • Apps – Why should we care?
      • Mobile Hardware is now a commodity
        • – differentiation lies in software
      • Apps represent the primary software opportunity on the Mobile
        • – worth billions of dollars
      • Mobile apps will drive data usage especially with 3G
    • Mobile Apps Ecosystem Top countries for January 2010 downloads on Getjar                                                   Developers Supply Customers Demand
    • The Ecosystem in India Today
      • So WHO are we missing?
      • We need more Enablers
        • App Stores
        • Web downloads
        • Commissioned apps
        • Offline Retail
        • To build the Mobile Apps Economy…..
    • Have you purchased an APP?
      • From -
      • Telco appstore
      • Getjar
      • Nokia Ovi
      • BB Appworld
      • Android Marketplace
    • Demand India Source: Getjar.com Jan 2010 Country Current Period Previous Period Trend Indonesia 14,454,167 13,736,562 5% India 8,661,600 7,774,230 11% United States 4,817,565 3,815,531 26% United Kingdom 1,356,746 1,400,482 3% Egypt 1,280,035 1,216,057 5% South Africa 1,263,530 1,240,341 2%
    • Supply India
      • Many cutting edge apps on the iPhone AppStore are developed by Indian companies
        • Sometimes branded
        • Mostly white-label
      • By the way, if you are Indian, you cant sell an Android app; at least not yet 
      • Because Indian developers are busy developing apps for US & UK.
      So why no apps for India?
    • What developers care about?
      • Size of the market $$$
      • Development Infrastructure
      • Market feedback
      • Time (or headache) to market & payouts
    • Therefore,
      • Developers mostly not interested in developing for Indian market.
      • Consumer gets old generation apps with poor provisioning.
      • And the cycle continues ....
    • Truth be told
      • No one has cracked the Indian pay to download mobile app market.
    • HOW CAN THE ECOSYSTEM IMPROVE?
    • Unlearn the lessons of MVAS
      • Apps are not ringtones or wallpapers!
      • Apps are not a single mass market
      • ‘ Push’ model won’t work
      • ‘ Search’, ‘Discoverability’ and ‘Provisioning’ matter
      • Understand the ‘Long Tail’ of mobile apps
    • Attract the best developers
      • Create the paid market first.
      • Make Rev share attractive. ( hint: 20% cut after 3 months does not work )
      • Create the feedback loop.
      • Create and Promote the developer brand.
    • Apply Indian Consumer trends
      • The Indian consumer
        • is value conscious
        • is not an impulsive buyer
        • bases buying decisions on trust (through word of mouth, internet search and social media)
        • changes handsets & SIM cards
    • Why Mobikwik App Store ?
      • Only Paid Apps
      • Bring global quality to Indian consumers
      • Pull not Push (hint : Google)
      • INR Micro-payments enabled
      • Kickass Web UI
      • Sticky User Base
      • Unleash the power of lone developer *
      • * 10000 downloads/month for 1 app of INR 100 ~ 7 lacs
    • Q&A
      • Email me - bipin [at] mobikwik.com
        • for a copy of this presentation
        • for partnership meetings
        • for job opportunities
      • Follow us
        • Twitter.com/mobikwik
        • Facebook.com/mobikwik