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6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
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6 Things to Get Resumes Noticed

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6 Things you can do to help get your client\'s resume noticed by employers

6 Things you can do to help get your client\'s resume noticed by employers

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  • 1. The 6 Best Things Your Client Can Do To Get Their Resume Noticed by Employers Maureen Nelson, M.A. Certified Professional Resume Writer Global Career Development Facilitator Maureen Nelson, M.A. Certified Professional Resume Writer Global Career Development Facilitator
  • 2. Maureen Nelson, M.A.Maureen Nelson, M.A.  10 years writing resumes  Contract writer for resume service  Published in The Complete Idiot’s Guide to the Perfect Resume by Susan Ireland  Certified Professional Resume Writer  10 years writing resumes  Contract writer for resume service  Published in The Complete Idiot’s Guide to the Perfect Resume by Susan Ireland  Certified Professional Resume Writer
  • 3. CONTENTCONTENT Which is more important?Which is more important? DESIGNDESIGN SummarySummary QualificationsQualifications ExperienceExperience EducationEducation AwardsAwards EndorsementsEndorsements NoteworthyNoteworthy ExpertiseExpertise AccomplishmentsAccomplishments AchievementsAchievements Professional membershipsProfessional memberships
  • 4. LEARNING OBJECTIVES At the end of this session, you will know… LEARNING OBJECTIVES At the end of this session, you will know…  Why objectives work against your client (and what to use instead)  When to create a new resume and when to just “tweak” it  How to serve up information the way employers like it  Why good design matters  How to make a resume more believable  How to make a resume stick in a recruiter’s mind  Why objectives work against your client (and what to use instead)  When to create a new resume and when to just “tweak” it  How to serve up information the way employers like it  Why good design matters  How to make a resume more believable  How to make a resume stick in a recruiter’s mind
  • 5. MAKE IT SELLMAKE IT SELL
  • 6. Objective vs. profile paragraphObjective vs. profile paragraph Objective: To obtain a position where I can utilize my education, and skills to advance my career. Objective: Seeking challenging work whereby I could perform and accomplish to the best of my ability and where I can enhance my knowledge. Objective: To secure a position with a well established organiza- tion with a stable environment that will lead to a lasting relationship in the field of finance. Objective: To obtain a position where I can utilize my education, and skills to advance my career. Objective: Seeking challenging work whereby I could perform and accomplish to the best of my ability and where I can enhance my knowledge. Objective: To secure a position with a well established organiza- tion with a stable environment that will lead to a lasting relationship in the field of finance. TRAINING LEAD/COORDINATOR Dynamic training and develop- ment professional with 10 years’ experience in the financial industry: designed curriculum, delivered presentations and facilitated e-learning sessions. Led training for customer ser- vice, sales, collections and fraud prevention. Recognized as Trainer of the Month at Fortune 500 company. Consistently receive excellent evaluations. Quickly master new subject matter. TRAINING LEAD/COORDINATOR Dynamic training and develop- ment professional with 10 years’ experience in the financial industry: designed curriculum, delivered presentations and facilitated e-learning sessions. Led training for customer ser- vice, sales, collections and fraud prevention. Recognized as Trainer of the Month at Fortune 500 company. Consistently receive excellent evaluations. Quickly master new subject matter. Functions SME Exp. Awards Title of paragraph matches job title What about a Summary of Qualifications? What about a bulleted list?
  • 7. An objective sounds like this: “Gimme, gimme, gimme” An objective sounds like this: “Gimme, gimme, gimme” A profile paragraph sounds like this: “Here’s what I can do for you [and your business].” A profile paragraph sounds like this: “Here’s what I can do for you [and your business].”
  • 8. MAKE IT RELEVANTMAKE IT RELEVANT Employer’s Requirements Job Seeker’s Qualifications
  • 9. Every resume/application must be targeted to the job Every resume/application must be targeted to the job  Eliminate irrelevant details  Transferable situations, environments, projects  Profile title = job  Ask yourself: What is the employer really looking for?  Eliminate irrelevant details  Transferable situations, environments, projects  Profile title = job  Ask yourself: What is the employer really looking for?
  • 10. Able to capably manage office and perform routine support tasks: Manage calendars, set up meetings and plan events, compose correspondence, manage databases, process expense reports. Experience answering multi-line phones in fast-paced office. Proven sales and account management skills, including cold-calling and follow-up to build long-term connections with clients. Proficient in database and Internet searches. Extensive experience interviewing individuals over phone and in person. Able to capably manage office and perform routine support tasks: Manage calendars, set up meetings and plan events, compose correspondence, manage databases, process expense reports. Experience answering multi-line phones in fast-paced office. Proven sales and account management skills, including cold-calling and follow-up to build long-term connections with clients. Proficient in database and Internet searches. Extensive experience interviewing individuals over phone and in person.
  • 11. Five years developing interactive websites. Background in information technology, financial services and education. Solid working knowledge of web tools, applications, trends and techniques: page authoring, scripting/programming, user interface design, accessibility, information architecture, ecommerce, site promotion, security, firewalls, databases, extranets. [follow with 3-column list of tech skills] Five years developing interactive websites. Background in information technology, financial services and education. Solid working knowledge of web tools, applications, trends and techniques: page authoring, scripting/programming, user interface design, accessibility, information architecture, ecommerce, site promotion, security, firewalls, databases, extranets. [follow with 3-column list of tech skills]
  • 12. What picture are your words painting for them?What picture are your words painting for them? Ready Selective Tames technical problems
  • 13. MAKE IT ORGANIZEDMAKE IT ORGANIZED
  • 14. Use tables or columns to organize information Use tables or columns to organize information
  • 15. Tables or columns… Tables or columns…
  • 16. NETWORKING RESUMENETWORKING RESUME
  • 17. 3-column bulleted list captures many areas of expertise in a short amount of space 3-column bulleted list captures many areas of expertise in a short amount of space
  • 18. MAKE IT VISUALLY APPEALINGMAKE IT VISUALLY APPEALING
  • 19. Eliminate Short PagesEliminate Short Pages
  • 20. Margins = about .7" E X P E R I E N C EE X P E R I E N C E EXPERIENCEEXPERIENCE EXPERIENCEEXPERIENCE EXPERIENCEEXPERIENCE Format > Borders and shadingFormat > Borders and shading FractionalFractional linespaceslinespaces
  • 21. MAKE IT BELIEVABLEMAKE IT BELIEVABLE
  • 22. Eliminate Trite Phrases by Liz Ryan Eliminate Trite Phrases by Liz Ryan  Team player  Results-oriented professional  Cross-functional teams  Excellent communication skills  Strong work ethic  Met or exceeded expectations  Proven track record of success  Works well with all levels of staff  Bottom-line orientation  Team player  Results-oriented professional  Cross-functional teams  Excellent communication skills  Strong work ethic  Met or exceeded expectations  Proven track record of success  Works well with all levels of staff  Bottom-line orientation
  • 23.  Another reason to ask for a letter of recommendation  Send out an email requesting feedback  Gather them on Linked In!  Another reason to ask for a letter of recommendation  Send out an email requesting feedback  Gather them on Linked In! “Stan’s ability to quickly pick up the right tone for each article has been a real asset. His pieces are always well-researched, well-written and interesting to read.” Naomi Swift Managing Editor Diablo Magazine Add Quotes from Bosses, Customers, Colleagues Add Quotes from Bosses, Customers, Colleagues
  • 24. Quotes
  • 25. ADD A PROJECT PAGEADD A PROJECT PAGE PROJECT #1: Real-time Key Operation Indicators (KOI) GOAL Provide mgt with field-accessible, real-time report on event activities CHALLENGES  Data sources scattered thru 6 different websites requiring individual access  No “auto-refresh” option from standard reporting system ACTIONS  Interviewed key users to get business requirements and desired features  Wrote technical requirements to create custom report providing snapshots  Guided Perl programmer to webcrawl reports and save out as text files  Wrote Excel macro to read text files, generate web page and FTP to server  Scheduled process to refresh web page every 15 minutes RESULT Single web page consisting of 18 different event activities, updated in 15-minute intervals, simple enough to be displayed on mobile phones. Allowed real-time progress monitoring of inquiries, registrations, donations and more. PROJECT #1: Real-time Key Operation Indicators (KOI) GOAL Provide mgt with field-accessible, real-time report on event activities CHALLENGES  Data sources scattered thru 6 different websites requiring individual access  No “auto-refresh” option from standard reporting system ACTIONS  Interviewed key users to get business requirements and desired features  Wrote technical requirements to create custom report providing snapshots  Guided Perl programmer to webcrawl reports and save out as text files  Wrote Excel macro to read text files, generate web page and FTP to server  Scheduled process to refresh web page every 15 minutes RESULT Single web page consisting of 18 different event activities, updated in 15-minute intervals, simple enough to be displayed on mobile phones. Allowed real-time progress monitoring of inquiries, registrations, donations and more.
  • 26. MAKE IT MEMORABLEMAKE IT MEMORABLE
  • 27. AVOID TIMES. INSTEAD, TRY:AVOID TIMES. INSTEAD, TRY: Garamond | Georgia | Palatino Tahoma | Helvetica | Verdana COLORCOLOR
  • 28. Insert > Text box,Insert > Text box, Format > Text boxFormat > Text box Add Graphic/Change Text DirectionAdd Graphic/Change Text Direction
  • 29. More at Google Images and http://office.microsoft.com/clipart
  • 30. MAKE IT MEMORABLE!MAKE IT MEMORABLE! Biologist Herpetologist Animal Control Officer Veterinary Assistant Wildlife Museum Docent
  • 31. What is the implication for you and your clients? What is the implication for you and your clients?
  • 32. Know how to use MS Word!Know how to use MS Word! – Adult education – Books – Online classes – Public libraries – Free online tutorials – Technology centers – Community colleges – Community based orgs
  • 33.  Buy resume templates online  Get inspiration from books by the pros  Buy resume templates online  Get inspiration from books by the pros
  • 34. Help clients pull away from the pack…Help clients pull away from the pack…  Unique skills & experience  Unique personal qualities  Volunteer work  Recognition/awards  Professional development  Publications/presentations  Other “Noteworthies”  Quotes (3rd-party endorsements)  Unique skills & experience  Unique personal qualities  Volunteer work  Recognition/awards  Professional development  Publications/presentations  Other “Noteworthies”  Quotes (3rd-party endorsements) Find what distinguishes themFind what distinguishes them
  • 35. Strategies for Different Kinds of Job Seekers Strategies for Different Kinds of Job Seekers
  • 36. Entry-LevelEntry-Level  Challenge:  Make the most of very little  Strategy:  Include school projects, school leadership, volunteer work, personal characteristics, classes taken, quotes  Add a graphic  Use interesting layout, use plenty of white space  Challenge:  Make the most of very little  Strategy:  Include school projects, school leadership, volunteer work, personal characteristics, classes taken, quotes  Add a graphic  Use interesting layout, use plenty of white space ENTER
  • 37. Mid-Level Career Changers Mid-Level Career Changers  Challenge:  Show how previous experience is relevant  Strategy:  Write strong profile paragraph recasting candidate in new role; volunteer in field  Rewrite job duties to focus on transferrable skills and parallel environments  If retrained, list classes; quotes/instructors  List professional associations and conferences in new field  Challenge:  Show how previous experience is relevant  Strategy:  Write strong profile paragraph recasting candidate in new role; volunteer in field  Rewrite job duties to focus on transferrable skills and parallel environments  If retrained, list classes; quotes/instructors  List professional associations and conferences in new field
  • 38. Return-to-WorkReturn-to-Work  Challenge:  Convince employer they can “hit the ground running”  Strategy:  Show how they stayed current in their career (took classes, joined professional associations, did consulting projects or relevant consulting/volunteer work)  Add favorite quote from current, popular book in field; quote from working colleague  Maybe: In resume, explain gap briefly (travel, illness, school, caretaking, etc.)  Challenge:  Convince employer they can “hit the ground running”  Strategy:  Show how they stayed current in their career (took classes, joined professional associations, did consulting projects or relevant consulting/volunteer work)  Add favorite quote from current, popular book in field; quote from working colleague  Maybe: In resume, explain gap briefly (travel, illness, school, caretaking, etc.)
  • 39. Older Jobseekers / ExecutivesOlder Jobseekers / Executives  Challenge:  Convince employer you are not too old/out of touch  Strategy:  List Skype, Twitter, Linked In info  Know current trends in field (classes taken, articles written, presentations)  List mentoring activities  Quantify achievements to convey value  Include a “project page”  Challenge:  Convince employer you are not too old/out of touch  Strategy:  List Skype, Twitter, Linked In info  Know current trends in field (classes taken, articles written, presentations)  List mentoring activities  Quantify achievements to convey value  Include a “project page”
  • 40. Formerly IncarceratedFormerly Incarcerated  Challenge:  Show evidence of rehab  Strategy:  Include classes taken, certificates or degrees earned, volunteer work, personal characteristics, jobs while in prison; add a graphic  Quotes: program personnel/judge/P.O.  Use interesting layout, use plenty of white space  Challenge:  Show evidence of rehab  Strategy:  Include classes taken, certificates or degrees earned, volunteer work, personal characteristics, jobs while in prison; add a graphic  Quotes: program personnel/judge/P.O.  Use interesting layout, use plenty of white space
  • 41. She has been speaking and writing on career and management for 12 years. Before becoming a career counselor, she spent 20 years in publishing and graphic arts. Maureen’s resume is published in the fifth edition of The Complete Idiot’s Guide to the Perfect Resume. She holds an M.A. in Career Development from JFKU. mpn@dorsey.org or (925) 708-7476. Skype: maureenpnelson • Twitter: @maureencareer http://www.MaureenNelsonCareerCoach.com She has been speaking and writing on career and management for 12 years. Before becoming a career counselor, she spent 20 years in publishing and graphic arts. Maureen’s resume is published in the fifth edition of The Complete Idiot’s Guide to the Perfect Resume. She holds an M.A. in Career Development from JFKU. mpn@dorsey.org or (925) 708-7476. Skype: maureenpnelson • Twitter: @maureencareer http://www.MaureenNelsonCareerCoach.com Maureen Nelson is Manager of Adult Career Services at the Oakland Private Industry Council (OPIC), a One Stop Center in EastBayWorks. Previously, she worked at Goodwill of San Francisco. Maureen Nelson is Manager of Adult Career Services at the Oakland Private Industry Council (OPIC), a One Stop Center in EastBayWorks. Previously, she worked at Goodwill of San Francisco.

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