The 6 Best Things
Your Client Can Do
To Get Their Resume
Noticed by Employers
Maureen Nelson, M.A.
Certified Professional ...
Maureen Nelson, M.A.Maureen Nelson, M.A.
 10 years writing resumes
 Contract writer for resume service
 Published in Th...
CONTENTCONTENT
Which is more important?Which is more important?
DESIGNDESIGN
SummarySummary
QualificationsQualifications
E...
LEARNING OBJECTIVES
At the end of this session, you will know…
LEARNING OBJECTIVES
At the end of this session, you will kn...
MAKE IT SELLMAKE IT SELL
Objective vs. profile paragraphObjective vs. profile paragraph
Objective: To obtain a position
where I can utilize my educ...
An objective sounds like this:
“Gimme, gimme, gimme”
An objective sounds like this:
“Gimme, gimme, gimme”
A profile paragr...
MAKE IT RELEVANTMAKE IT RELEVANT
Employer’s
Requirements Job Seeker’s
Qualifications
Every resume/application
must be targeted to the job
Every resume/application
must be targeted to the job
 Eliminate irre...
Able to capably manage office and perform
routine support tasks: Manage calendars,
set up meetings and plan events, compos...
Five years developing interactive websites.
Background in information technology,
financial services and education. Solid ...
What picture are your words painting for them?What picture are your words painting for them?
Ready
Selective
Tames
technic...
MAKE IT ORGANIZEDMAKE IT ORGANIZED
Use tables or columns to organize
information
Use tables or columns to organize
information
Tables or
columns…
Tables or
columns…
NETWORKING RESUMENETWORKING RESUME
3-column bulleted list
captures many areas of expertise
in a short amount of space
3-column bulleted list
captures many ar...
MAKE IT VISUALLY APPEALINGMAKE IT VISUALLY APPEALING
Eliminate Short PagesEliminate Short Pages
Margins = about .7"
E X P E R I E N C EE X P E R I E N C E
EXPERIENCEEXPERIENCE
EXPERIENCEEXPERIENCE
EXPERIENCEEXPERIENCE
...
MAKE IT BELIEVABLEMAKE IT BELIEVABLE
Eliminate Trite Phrases
by Liz Ryan
Eliminate Trite Phrases
by Liz Ryan
 Team player
 Results-oriented professional
 Cr...
 Another reason to
ask for a letter of
recommendation
 Send out an email
requesting
feedback
 Gather them on
Linked In!...
Quotes
ADD A PROJECT PAGEADD A PROJECT PAGE
PROJECT #1: Real-time Key Operation Indicators (KOI)
GOAL Provide mgt with field-acce...
MAKE IT MEMORABLEMAKE IT MEMORABLE
AVOID TIMES. INSTEAD, TRY:AVOID TIMES. INSTEAD, TRY:
Garamond | Georgia | Palatino
Tahoma | Helvetica | Verdana COLORCOLOR
Insert > Text box,Insert > Text box, Format > Text boxFormat > Text box
Add Graphic/Change Text DirectionAdd Graphic/Chang...
More at Google Images and
http://office.microsoft.com/clipart
MAKE IT MEMORABLE!MAKE IT MEMORABLE!
Biologist
Herpetologist
Animal Control Officer
Veterinary Assistant
Wildlife Museum D...
What is the implication
for you and your clients?
What is the implication
for you and your clients?
Know how to use MS Word!Know how to use MS Word!
– Adult education – Books
– Online classes – Public libraries
– Free onli...
 Buy resume templates online
 Get inspiration from books by
the pros
 Buy resume templates online
 Get inspiration fro...
Help clients pull away from the pack…Help clients pull away from the pack…
 Unique skills & experience
 Unique personal ...
Strategies for Different Kinds
of Job Seekers
Strategies for Different Kinds
of Job Seekers
Entry-LevelEntry-Level
 Challenge:
 Make the most of very little
 Strategy:
 Include school projects, school
leadershi...
Mid-Level
Career Changers
Mid-Level
Career Changers
 Challenge:
 Show how previous experience is relevant
 Strategy:
 ...
Return-to-WorkReturn-to-Work
 Challenge:
 Convince employer they can
“hit the ground running”
 Strategy:
 Show how the...
Older Jobseekers / ExecutivesOlder Jobseekers / Executives
 Challenge:
 Convince employer you are
not too old/out of tou...
Formerly IncarceratedFormerly Incarcerated
 Challenge:
 Show evidence of rehab
 Strategy:
 Include classes taken, cert...
She has been speaking and writing
on career and management for 12 years. Before
becoming a career counselor, she spent 20 ...
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
6 Things to Get Resumes Noticed
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6 Things to Get Resumes Noticed

  1. 1. The 6 Best Things Your Client Can Do To Get Their Resume Noticed by Employers Maureen Nelson, M.A. Certified Professional Resume Writer Global Career Development Facilitator Maureen Nelson, M.A. Certified Professional Resume Writer Global Career Development Facilitator
  2. 2. Maureen Nelson, M.A.Maureen Nelson, M.A.  10 years writing resumes  Contract writer for resume service  Published in The Complete Idiot’s Guide to the Perfect Resume by Susan Ireland  Certified Professional Resume Writer  10 years writing resumes  Contract writer for resume service  Published in The Complete Idiot’s Guide to the Perfect Resume by Susan Ireland  Certified Professional Resume Writer
  3. 3. CONTENTCONTENT Which is more important?Which is more important? DESIGNDESIGN SummarySummary QualificationsQualifications ExperienceExperience EducationEducation AwardsAwards EndorsementsEndorsements NoteworthyNoteworthy ExpertiseExpertise AccomplishmentsAccomplishments AchievementsAchievements Professional membershipsProfessional memberships
  4. 4. LEARNING OBJECTIVES At the end of this session, you will know… LEARNING OBJECTIVES At the end of this session, you will know…  Why objectives work against your client (and what to use instead)  When to create a new resume and when to just “tweak” it  How to serve up information the way employers like it  Why good design matters  How to make a resume more believable  How to make a resume stick in a recruiter’s mind  Why objectives work against your client (and what to use instead)  When to create a new resume and when to just “tweak” it  How to serve up information the way employers like it  Why good design matters  How to make a resume more believable  How to make a resume stick in a recruiter’s mind
  5. 5. MAKE IT SELLMAKE IT SELL
  6. 6. Objective vs. profile paragraphObjective vs. profile paragraph Objective: To obtain a position where I can utilize my education, and skills to advance my career. Objective: Seeking challenging work whereby I could perform and accomplish to the best of my ability and where I can enhance my knowledge. Objective: To secure a position with a well established organiza- tion with a stable environment that will lead to a lasting relationship in the field of finance. Objective: To obtain a position where I can utilize my education, and skills to advance my career. Objective: Seeking challenging work whereby I could perform and accomplish to the best of my ability and where I can enhance my knowledge. Objective: To secure a position with a well established organiza- tion with a stable environment that will lead to a lasting relationship in the field of finance. TRAINING LEAD/COORDINATOR Dynamic training and develop- ment professional with 10 years’ experience in the financial industry: designed curriculum, delivered presentations and facilitated e-learning sessions. Led training for customer ser- vice, sales, collections and fraud prevention. Recognized as Trainer of the Month at Fortune 500 company. Consistently receive excellent evaluations. Quickly master new subject matter. TRAINING LEAD/COORDINATOR Dynamic training and develop- ment professional with 10 years’ experience in the financial industry: designed curriculum, delivered presentations and facilitated e-learning sessions. Led training for customer ser- vice, sales, collections and fraud prevention. Recognized as Trainer of the Month at Fortune 500 company. Consistently receive excellent evaluations. Quickly master new subject matter. Functions SME Exp. Awards Title of paragraph matches job title What about a Summary of Qualifications? What about a bulleted list?
  7. 7. An objective sounds like this: “Gimme, gimme, gimme” An objective sounds like this: “Gimme, gimme, gimme” A profile paragraph sounds like this: “Here’s what I can do for you [and your business].” A profile paragraph sounds like this: “Here’s what I can do for you [and your business].”
  8. 8. MAKE IT RELEVANTMAKE IT RELEVANT Employer’s Requirements Job Seeker’s Qualifications
  9. 9. Every resume/application must be targeted to the job Every resume/application must be targeted to the job  Eliminate irrelevant details  Transferable situations, environments, projects  Profile title = job  Ask yourself: What is the employer really looking for?  Eliminate irrelevant details  Transferable situations, environments, projects  Profile title = job  Ask yourself: What is the employer really looking for?
  10. 10. Able to capably manage office and perform routine support tasks: Manage calendars, set up meetings and plan events, compose correspondence, manage databases, process expense reports. Experience answering multi-line phones in fast-paced office. Proven sales and account management skills, including cold-calling and follow-up to build long-term connections with clients. Proficient in database and Internet searches. Extensive experience interviewing individuals over phone and in person. Able to capably manage office and perform routine support tasks: Manage calendars, set up meetings and plan events, compose correspondence, manage databases, process expense reports. Experience answering multi-line phones in fast-paced office. Proven sales and account management skills, including cold-calling and follow-up to build long-term connections with clients. Proficient in database and Internet searches. Extensive experience interviewing individuals over phone and in person.
  11. 11. Five years developing interactive websites. Background in information technology, financial services and education. Solid working knowledge of web tools, applications, trends and techniques: page authoring, scripting/programming, user interface design, accessibility, information architecture, ecommerce, site promotion, security, firewalls, databases, extranets. [follow with 3-column list of tech skills] Five years developing interactive websites. Background in information technology, financial services and education. Solid working knowledge of web tools, applications, trends and techniques: page authoring, scripting/programming, user interface design, accessibility, information architecture, ecommerce, site promotion, security, firewalls, databases, extranets. [follow with 3-column list of tech skills]
  12. 12. What picture are your words painting for them?What picture are your words painting for them? Ready Selective Tames technical problems
  13. 13. MAKE IT ORGANIZEDMAKE IT ORGANIZED
  14. 14. Use tables or columns to organize information Use tables or columns to organize information
  15. 15. Tables or columns… Tables or columns…
  16. 16. NETWORKING RESUMENETWORKING RESUME
  17. 17. 3-column bulleted list captures many areas of expertise in a short amount of space 3-column bulleted list captures many areas of expertise in a short amount of space
  18. 18. MAKE IT VISUALLY APPEALINGMAKE IT VISUALLY APPEALING
  19. 19. Eliminate Short PagesEliminate Short Pages
  20. 20. Margins = about .7" E X P E R I E N C EE X P E R I E N C E EXPERIENCEEXPERIENCE EXPERIENCEEXPERIENCE EXPERIENCEEXPERIENCE Format > Borders and shadingFormat > Borders and shading FractionalFractional linespaceslinespaces
  21. 21. MAKE IT BELIEVABLEMAKE IT BELIEVABLE
  22. 22. Eliminate Trite Phrases by Liz Ryan Eliminate Trite Phrases by Liz Ryan  Team player  Results-oriented professional  Cross-functional teams  Excellent communication skills  Strong work ethic  Met or exceeded expectations  Proven track record of success  Works well with all levels of staff  Bottom-line orientation  Team player  Results-oriented professional  Cross-functional teams  Excellent communication skills  Strong work ethic  Met or exceeded expectations  Proven track record of success  Works well with all levels of staff  Bottom-line orientation
  23. 23.  Another reason to ask for a letter of recommendation  Send out an email requesting feedback  Gather them on Linked In!  Another reason to ask for a letter of recommendation  Send out an email requesting feedback  Gather them on Linked In! “Stan’s ability to quickly pick up the right tone for each article has been a real asset. His pieces are always well-researched, well-written and interesting to read.” Naomi Swift Managing Editor Diablo Magazine Add Quotes from Bosses, Customers, Colleagues Add Quotes from Bosses, Customers, Colleagues
  24. 24. Quotes
  25. 25. ADD A PROJECT PAGEADD A PROJECT PAGE PROJECT #1: Real-time Key Operation Indicators (KOI) GOAL Provide mgt with field-accessible, real-time report on event activities CHALLENGES  Data sources scattered thru 6 different websites requiring individual access  No “auto-refresh” option from standard reporting system ACTIONS  Interviewed key users to get business requirements and desired features  Wrote technical requirements to create custom report providing snapshots  Guided Perl programmer to webcrawl reports and save out as text files  Wrote Excel macro to read text files, generate web page and FTP to server  Scheduled process to refresh web page every 15 minutes RESULT Single web page consisting of 18 different event activities, updated in 15-minute intervals, simple enough to be displayed on mobile phones. Allowed real-time progress monitoring of inquiries, registrations, donations and more. PROJECT #1: Real-time Key Operation Indicators (KOI) GOAL Provide mgt with field-accessible, real-time report on event activities CHALLENGES  Data sources scattered thru 6 different websites requiring individual access  No “auto-refresh” option from standard reporting system ACTIONS  Interviewed key users to get business requirements and desired features  Wrote technical requirements to create custom report providing snapshots  Guided Perl programmer to webcrawl reports and save out as text files  Wrote Excel macro to read text files, generate web page and FTP to server  Scheduled process to refresh web page every 15 minutes RESULT Single web page consisting of 18 different event activities, updated in 15-minute intervals, simple enough to be displayed on mobile phones. Allowed real-time progress monitoring of inquiries, registrations, donations and more.
  26. 26. MAKE IT MEMORABLEMAKE IT MEMORABLE
  27. 27. AVOID TIMES. INSTEAD, TRY:AVOID TIMES. INSTEAD, TRY: Garamond | Georgia | Palatino Tahoma | Helvetica | Verdana COLORCOLOR
  28. 28. Insert > Text box,Insert > Text box, Format > Text boxFormat > Text box Add Graphic/Change Text DirectionAdd Graphic/Change Text Direction
  29. 29. More at Google Images and http://office.microsoft.com/clipart
  30. 30. MAKE IT MEMORABLE!MAKE IT MEMORABLE! Biologist Herpetologist Animal Control Officer Veterinary Assistant Wildlife Museum Docent
  31. 31. What is the implication for you and your clients? What is the implication for you and your clients?
  32. 32. Know how to use MS Word!Know how to use MS Word! – Adult education – Books – Online classes – Public libraries – Free online tutorials – Technology centers – Community colleges – Community based orgs
  33. 33.  Buy resume templates online  Get inspiration from books by the pros  Buy resume templates online  Get inspiration from books by the pros
  34. 34. Help clients pull away from the pack…Help clients pull away from the pack…  Unique skills & experience  Unique personal qualities  Volunteer work  Recognition/awards  Professional development  Publications/presentations  Other “Noteworthies”  Quotes (3rd-party endorsements)  Unique skills & experience  Unique personal qualities  Volunteer work  Recognition/awards  Professional development  Publications/presentations  Other “Noteworthies”  Quotes (3rd-party endorsements) Find what distinguishes themFind what distinguishes them
  35. 35. Strategies for Different Kinds of Job Seekers Strategies for Different Kinds of Job Seekers
  36. 36. Entry-LevelEntry-Level  Challenge:  Make the most of very little  Strategy:  Include school projects, school leadership, volunteer work, personal characteristics, classes taken, quotes  Add a graphic  Use interesting layout, use plenty of white space  Challenge:  Make the most of very little  Strategy:  Include school projects, school leadership, volunteer work, personal characteristics, classes taken, quotes  Add a graphic  Use interesting layout, use plenty of white space ENTER
  37. 37. Mid-Level Career Changers Mid-Level Career Changers  Challenge:  Show how previous experience is relevant  Strategy:  Write strong profile paragraph recasting candidate in new role; volunteer in field  Rewrite job duties to focus on transferrable skills and parallel environments  If retrained, list classes; quotes/instructors  List professional associations and conferences in new field  Challenge:  Show how previous experience is relevant  Strategy:  Write strong profile paragraph recasting candidate in new role; volunteer in field  Rewrite job duties to focus on transferrable skills and parallel environments  If retrained, list classes; quotes/instructors  List professional associations and conferences in new field
  38. 38. Return-to-WorkReturn-to-Work  Challenge:  Convince employer they can “hit the ground running”  Strategy:  Show how they stayed current in their career (took classes, joined professional associations, did consulting projects or relevant consulting/volunteer work)  Add favorite quote from current, popular book in field; quote from working colleague  Maybe: In resume, explain gap briefly (travel, illness, school, caretaking, etc.)  Challenge:  Convince employer they can “hit the ground running”  Strategy:  Show how they stayed current in their career (took classes, joined professional associations, did consulting projects or relevant consulting/volunteer work)  Add favorite quote from current, popular book in field; quote from working colleague  Maybe: In resume, explain gap briefly (travel, illness, school, caretaking, etc.)
  39. 39. Older Jobseekers / ExecutivesOlder Jobseekers / Executives  Challenge:  Convince employer you are not too old/out of touch  Strategy:  List Skype, Twitter, Linked In info  Know current trends in field (classes taken, articles written, presentations)  List mentoring activities  Quantify achievements to convey value  Include a “project page”  Challenge:  Convince employer you are not too old/out of touch  Strategy:  List Skype, Twitter, Linked In info  Know current trends in field (classes taken, articles written, presentations)  List mentoring activities  Quantify achievements to convey value  Include a “project page”
  40. 40. Formerly IncarceratedFormerly Incarcerated  Challenge:  Show evidence of rehab  Strategy:  Include classes taken, certificates or degrees earned, volunteer work, personal characteristics, jobs while in prison; add a graphic  Quotes: program personnel/judge/P.O.  Use interesting layout, use plenty of white space  Challenge:  Show evidence of rehab  Strategy:  Include classes taken, certificates or degrees earned, volunteer work, personal characteristics, jobs while in prison; add a graphic  Quotes: program personnel/judge/P.O.  Use interesting layout, use plenty of white space
  41. 41. She has been speaking and writing on career and management for 12 years. Before becoming a career counselor, she spent 20 years in publishing and graphic arts. Maureen’s resume is published in the fifth edition of The Complete Idiot’s Guide to the Perfect Resume. She holds an M.A. in Career Development from JFKU. mpn@dorsey.org or (925) 708-7476. Skype: maureenpnelson • Twitter: @maureencareer http://www.MaureenNelsonCareerCoach.com She has been speaking and writing on career and management for 12 years. Before becoming a career counselor, she spent 20 years in publishing and graphic arts. Maureen’s resume is published in the fifth edition of The Complete Idiot’s Guide to the Perfect Resume. She holds an M.A. in Career Development from JFKU. mpn@dorsey.org or (925) 708-7476. Skype: maureenpnelson • Twitter: @maureencareer http://www.MaureenNelsonCareerCoach.com Maureen Nelson is Manager of Adult Career Services at the Oakland Private Industry Council (OPIC), a One Stop Center in EastBayWorks. Previously, she worked at Goodwill of San Francisco. Maureen Nelson is Manager of Adult Career Services at the Oakland Private Industry Council (OPIC), a One Stop Center in EastBayWorks. Previously, she worked at Goodwill of San Francisco.

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