OLA 2014: Startup Library 101

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In April 2012, Brain Mathews asserted in his white paper that libraries need to “Think Like a Startup." But how do startups think? If we are going to emulate startup culture, then we have some learning to do. This interactive session will tackle the build-measure-learn cycle, validated learning, iterative design, continuous improvement, and other components of lean thinking. We'll underscore the importance of hands-on development, prototyping, and hypothesis testing. Come join the conversation and help make entrepreneurial thinking a habitual part of our practice and profession. Presented by M.J. D'Elia & Helen Kula.

Published in: Education, Business, Technology

OLA 2014: Startup Library 101

  1. STARTUP LIBRARY 101 A NEW MINDSET
  2. STARTUP LIBRARY 101 A NEW MINDSET PRESENTED BY MJ HELEN
  3. WHITE PAPER BRIAN MATHEWS VIRGINIA TECH Think like a startup: A white paper to inspire library entrepreneurialism
  4. WHITE PAPER startups provide a framework for action startups are about building a platform startups condition us for constant change startup is a culture Mathews, 2012, p. 4
  5. WHO WE ARE HELEN KULA University of Toronto Mississauga @helenkula M.J. D’ELIA University of Guelph @mjdelia
  6. AGENDA FRAMEWORK FOUNDATION DISCUSSION OLA SUPER CONFERENCE 2014 APPLICATION
  7. FRAMEWORK CUSTOMER DEVELOPMENT
  8. CUSTOMER DEVELOPMENT A methodology for startups that emphasizes learning and discovery before execution. Blank & Dorf, 2012; Ries, 2011
  9. CUSTOMER DEVELOPMENT The search for repeatable, scalable, and sustainable solutions. Blank & Dorf, 2012; Ries, 2011
  10. CUSTOMER DEVELOPMENT 1 Establish hypotheses. Test hypotheses. Discover facts. CUSTOMER DISCOVERY Blank & Dorf, 2012, p. 22-23
  11. CUSTOMER DEVELOPMENT 1 CUSTOMER DISCOVERY Problem hypotheses: How big of a problem is it? Product hypotheses: What solutions are currently in place? Do they work? Blank & Dorf, 2012, p. 22-23
  12. CUSTOMER DEVELOPMENT 2 Test key features. Prove customers exist. Investigate scalability. CUSTOMER VALIDATION Blank & Dorf, 2012, p. 22-23
  13. CUSTOMER DEVELOPMENT 2 CUSTOMER VALIDATION Questions: Is this solution financially viable? Will customers use our solution? Do we know how to sell them? Blank & Dorf, 2012, p. 22-23
  14. CUSTOMER DEVELOPMENT 3 Begin executing. Build end-user demand. Increase scale. CUSTOMER CREATION Blank & Dorf, 2012, p. 22-23
  15. CUSTOMER DEVELOPMENT 3 CUSTOMER CREATION Activities: Move from few to many customers. Launch and position the solution. Blank & Dorf, 2012, p. 22-23
  16. CUSTOMER DEVELOPMENT 4 Transition out of startup phase. Focus on execution. COMPANY BUILDING Blank & Dorf, 2012, p. 22-23
  17. CUSTOMER DEVELOPMENT 4 COMPANY BUILDING Activities: Adjust management structure. Align resources to permanently support new solution. Blank & Dorf, 2012, p. 22-23
  18. CUSTOMER DEVELOPMENT 1 2 3 4 CUSTOMER DISCOVERY CUSTOMER VALIDATION CUSTOMER CREATION COMPANY BUILDING SEARCH EXECUTE Blank & Dorf, 2012, p. 22-23
  19. CUSTOMER DEVELOPMENT 1 2 CUSTOMER DISCOVERY CUSTOMER VALIDATION SEARCH Blank & Dorf, 2012, p. 22-23
  20. CUSTOMER DEVELOPMENT GUESSING Faith-based vision. List of hypotheses. TESTING Scientific method. List of tests. DISCOVERING Validated learning. List of facts.
  21. FOUNDATION VALUE PROPOSITION 1
  22. VALUE PROPOSITION The bundle of products and services that create value for a specific customer segment. Osterwalder & Pigneur, 2010, p. 22-25
  23. VALUE PROPOSITION ACTIVITIES PARTNERS RESOURCES CUSTOMER SEGMENTS VALUE PROP RELATIONSHIPS CHANNELS COST STRUCTURE REVENUE EFFICIENCY/LOGIC VALUE/EMOTION Osterwalder & Pigneur, 2010, p. 18-19, 48-49
  24. VALUE PROPOSITION What problem are you solving for whom? How does your product create customer gains? How does your product alleviate customer pains? Value Proposition Canvas
  25. VALUE PROPOSITION PRODUCTIVITY COST REDUCTION CUSTOMIZATION STATUS CONVENIENCE VALUE PROP ACCESSIBILITY USABILITY DESIGN
  26. VALUE PROPOSITION RESEARCH HELP DESK Observation: Declining statistics for in-depth research help. Proposed solution: New location. Improved branding. Value Prop: Convenience. Accessibility. Usability. Clarity.
  27. FOUNDATION BUILD MEASURE LEARN 2
  28. BUILD MEASURE LEARN A three-step feedback loop that enables rapid development and constant adjustments to the business model. Ries (2011), p. 22, 76-77
  29. BUILD MEASURE LEARN IDEA BUILD LEARN DATA PRODUCT MEASURE Ries (2011), p. 76-78
  30. BUILD MEASURE LEARN Learn: What do you want to know? Measure: How will you measure it? Build: What do you need to make? Ries (2011), p. 76-78
  31. BUILD MEASURE LEARN RESEARCH HELP DESK Build: “Lemonade stand” at the library entrance. Measure: Track interactions. Conduct user experience interviews. Learn: Students like quick help. Discovered new frustrations.
  32. FOUNDATION MVP 3
  33. MVP Minimum Viable Product = a product/service with just enough features that allow it to reach the market Ries, 2011
  34. MVP Low-Fidelity MVP: Does the customer care? (Often used in customer discovery) High-Fidelity MVP: Will the customer adopt your solution? (Often used in customer validation) Ries, 2011
  35. MVP RESEARCH HELP DESK Lo-fi MVP: “Lemonade stand” + signs (minimal construction) Tests: Desk configuration. Multiple computers. iPad service. Branding awareness tests.
  36. MVP RESEARCH HELP DESK Hi-fi MVP: “Lemonade stand” + service model Tests: Query tracking. Customer journey maps. Signage audits. Staffing plan and service modelling. Revised referral strategy.
  37. FOUNDATION PIVOT 4
  38. PIVOT A fundamental change in strategy based on validated learning in the customer development process. Ries (2011), p. 76-78
  39. MVP PIVOT Observation: Declining statistics for in-depth research help. MVP: “Lemonade Stand” Build-Measure-Learn: Discovered other challenges. Zoom-Out Pivot: Expand our changes to include all frontline service interactions.
  40. DISCUSSION CASE STUDIES
  41. CASE STUDIES A NEW MAKER SPACE VIRTUAL LEARNING COMMONS Images: http://www.3ders.org/articles/20130315-expressing-mathematics-in-3d-printed-sculpture-art.html http://www.freefever.com/wallpaper/1280x800/best-windows-wallpaper-abstract-fibre-optic-20882.html http://www.boostlabs.com/infographics-and-data-visualization-services-dc-md-va/ DATA VISUALIZATION WORKSHOP
  42. CASE STUDY 1. Which customers would you visit? 2. What would be your value proposition? 3. What would an MVP look like? 4. How will you measure your success? 5. How will you scale your solution?
  43. APPLICATION SIX TIPS
  44. APPLICATION TIP 1 TIP 2 “There are no facts inside your building, so get outside.” The best startup ideas ideas come from noticing. Blank & Dorf, 2012, p. 31 Graham, 2012
  45. APPLICATION TIP 3 TIP 4 Determine what you want to learn before you build. Build a minimum viable product with the smallest possible feature set. Ries, 2011, p. 76-78 Blank & Dorf, 2012, p. 60
  46. APPLICATION TIP 5 TIP 6 “No business plan survives first contact with customers.” “Failure is an integral part of the search.” Blank & Dorf, 2012, p. 35 Blank & Dorf, 2012, p. 33
  47. FINAL THOUGHT “There is no way to remove the human element-vision, intuition, judgment--from the practice of entrepreneurship, nor would that be desirable.” Ries, 2011
  48. announCement STARTUP WEEKEND
  49. STARTUP WEEKEND LIBRARY EDITION TORONTO March 28-30 Mozilla Toronto http://toronto.startupweekend.org
  50. QUESTIONS? STARTUP LIBRARY 101
  51. STARTUP LIBRARY 101 THANK YOU OLA SUPER CONFERENCE 2014
  52. REFERENCES Blank, S. (2014). Steve Blank [blog]. Retrieved from http://steveblank.com Blank, S. & Dorf, B. (2012). The Startup Owner’s Manual. Pescadero, CA: K&S Ranch Graham, P. (2012). How to get startup ideas [Blog]. http://paulgraham.com/startupideas.html MaRS. Entrepreneur’s Toolkit. Retrieved from http://www.marsdd.com/entrepreneurs-toolkit/ Mathews, B. (2012, April). Think like a Startup [white paper]. Retrieved from http://vtechworks.lib.vt.edu/handle/10919/18649 Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation. Hoboken, NJ: Wiley Ries, E. (2011). The Lean Startup. New York: Crown. Slide Design: Pasquale Vitiello

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