1. What have you learned from your audience feedback?
In the production process of designing and creating what my paper would look like, I
produced a variety of different paper drafts of what I believed my front page and second
page would look like. After designing each draft I gathered feedback each time on what my
target audience thought of the designs. This allowed me to improve and amend certain
features each time. The audience allowed me to see where I went wrong and what parts I
had done well and have worked well.
Masthead changes
Whilst designing my masthead, there were many occasions where I believed I had produced
my final masthead design. After receiving a variety of feedback on my designs on how it
looked and how it would appeal to my target audience of 16-20. I also gathered feedback
from my peers and teacher which also allowed me to improve on areas that required
improvement. I had an idea of just having a normal font and a plain background, but after
having feedback from clients and peers, I was told to use a livelier font and have a
background colour which would make the paper stand out and be unique from others. I
therefore used the internet to research into different fonts from a website called Da font.
This allowed me to find a font that I liked and would appeal to my target audience. The
appearance of the masthead was changed with the SPORT being in a San Serif styles
compared to Bromley being in a Serif style. I also used a blue coloured gradient as the
background colour to make it more appealing.
My first draft of my masthead appealed to my target audience but didn’t follow the
conventions of newspaper mastheads. It only contained the paper name and the date.
Conventional masthead normally contains a slogan, date, title and website details. My
target audience like the colours used within the masthead and the fonts used however they
think that the masthead looks like a magazine due to the way that the text is laid out.
Page Design
The setting out of pages was researched into very thoroughly. I researched into a variety of
different local papers such as the Bromley times, metro and the News shopper. Researching
into these papers has allowed me to see how they have laid their papers out and here
particular sections need to be. I set out the newspaper on In-design., and measured out all
the boxes according to the previous measurements that I gathered.
The feedback that I got both from my clients and my teachers allowed me to see where I
needed to relocate certain boxes and parts of the paper. The feedback also allowed me to
re-adjust some measurements that needed to be changed, for example the size of the main
picture and the size of the news and brief.
Photographs

2. The feedback that I gained on my photographs was mostly on the picture quality and some
was on the picture content. I was also questioned on whether or not the photos were
appropriate for my target audience. I had to consider whether or not the photos were
appealing to my target audience and would attract people to read the paper. I had originally
taken photos of a young boy playing on a football pitch. The photo didn’t include any action,
I felt this wouldn’t attract people to read my paper. After the feedback I decided to get an
action shot photo of someone playing football. On the second page the photos I had used
was of an England rugby player scoring a try and a celebrity. I decided to change these
photos due to them being about national news instead of local news which I intended the
stories to be about. I changed the photos to one of a local boy pushing for professional
status as a footballer and one of a local girl who wants to compete in the Olympics. I
decided to choose these stories due to them relating to local events which will appeal to my
audience more than the stories before would have.
After changing the picture the feedback that I gathered was very positive. They said that the
pictures were very clear and appropriate. Having clear and appropriate photos represents
my paper as being professional.
Researching stories
In the early stages of deciding my stories I decided to include stories about a local celebrity
helping against a pool closure, a story about a local footballer and a story about England
sevens team winning the world cup. I had researched ten possible stories but these three
stories appealed to me the most. I also thought that these were the most suitable for my
target audience. After gathering feedback about my stories, I found out that only one of
them was a local story and therefore needed changing. I decided to change the stories
because my paper focuses on local sporting news not national news. I decided to change the
stories. One of the stories that I changed was about a local boy who is pushing for
professional status as a footballer at Chelsea Fc. I believe that this would appeal to my
target audience more than the story about a celebrity.
The other story that I added in was on about a local girl who has the chance to become an
Olympian but her dream is slowly fading due to her equipment facilities being taken away. I
believe that this story would appeal to my target audience more than the national one
about rugby due to it being a hard story about a local girl.
Demographics and Psychographics
It has already been established that my target audience is people between the ages of
16-20. This audience will be between the C1-E category, so they will be either employed in
skilled trades or will still be in education. According to VALS they are traditionalist and are
interested in similar things to their parents. The majority of people who reviewed my paper
would fit this profile.

3. First Draft Print out
After many attempts of drafting my newspaper using the programme In Design, we as a
class decided to print out our first draft and see what they would appear like on A3 paper.
After printing them out we then placed the first drafts on the walls of our classroom, this
allowed my peers and class mates to give creative criticism by writing on sticky cards and
placing them of different parts of the newspaper. Some labels contained positive feedback
and some negative feedback which allowed us to know what to improve. The feedback that
I gathered was that my peers really liked the layout and the masthead that I had designed.
The constructive criticism that I gathered back was that I needed to change my stories to
make them more relevant to my target audience and the pictures needed to be of better
quality. My peers then gave me certain criticism that I needed to do to improve the paper.
Changes that I made on the Paper
After my feedback, the recommendations for the changes were that, I should make the
stories more relevant to local news and what my audience will be interested in, so I decided
to research into local stories that would appeal more to my target audience. Another major
change from my feedback was the pictures used in the newspaper. The picture that I used in
my first draft wasn’t of the quality of a professional newspaper and some were irrelevant to
my target audience. I decided to change the photos so that they included action shots which
would attract more people to read my newspaper. Improvements on the measurements
were needed so that I could make the paper as effective as possible, by this I mean use of
text, adverts and masthead.
Audience Feedback on paper
I did gain some valuable audience feedback on my paper, I gained some feedback from both
my peers and my teacher. When the paper was printed out on some A3, many of my peers
got some post-it notes and wrote a comment on the paper of what they thought worked
well and what they believed needed improving, this is good feedback for the age group of
my people are between 16-20. This meets my target audience criteria and makes the points
very relevant and I used them to improve the paper.
The second piece of feedback that I gained was from the internet and it was of the social
networking site Facebook, we as a class made a Facebook media newspaper group and
posted our papers on the site and allowed people to comment their opinions and comment
on the paper. The comments were mostly from our friends on the site, but outsiders could
also comment, which allowed me to gain a wider range of comments. The feedback that I
gained was both positive and some negative. My audience believed that the adverts used
were very relevant due to them relating to sport in some way. They also believed that my
Masthead was very eye catching due to the light blue used. They also believed that the

4. photography used was of a high quality and gave the paper a professional look. Another bit
of positive feedback was that they believed the spacing of my adverts and articles
preventing the paper from looking over crowded. However my audience believed that there
were some features that could be changed about my paper. They believed that the articles
that I wrote were in more depth telling them more about the story. Another feature that
believed that could be improved was my Masthead, they believed more information could
have been added to prevent the Masthead from looking bare.
I believed that audience feedback is a positive activity when producing a newspaper. The
audience feedback that I gathered allowed me to change certain features making the paper
more appealing. I also believe that it allows you to get feedback from a different view. The
feedback that I got allowed me to see where I went wrong when designing the paper. This
then allowed me to then go back and makes changes according to my audience feedback.