1. How effective is the combination of your main product and your ancillary tasks
The main product that was set out for us to produce was a Newspaper, the newspaper that I
produced was called “Bromley Sport”, and this meant that the paper was aiming at the area
of local sport associated with the area of Bromley. The combination of these tasks and the
main product gave the newspaper an overall better advertising brand. For instance the
newspaper being produced is the starting block to actually getting it produced and actually
getting it well known within the public eye.
The paper that I created was well planned and researched into, so that it followed most
conventions and for some parts challenged them if I felt that I could in some parts. Looking
at other local papers such as the Bromley Times, Metro and the News Shopper allowed me
to gain information and knowledge on the structure, layout of my text, photography and
adverts. The paper that I designed would require extensive advertising to the public
especially aiming at the target audience that my paper was aiming at, if I didn’t consider my
target audience when creating my adverts, I would be attracting the wrong type of people
to be reading my newspaper.
Having two tasks is a benefit for the paper, for they are both very much different types of
advertising. Having the newspaper poster advert has enabled me to put the main parts of
the newspaper in the poster, this will most likely attract the audience to read it for it
contains the main parts of what is going to be included in the paper in brief. This is always a
benefit for it is clear and easy to read and will give the audience what they need to know
about the paper without long winded information putting them off. The poster still needed
to be researched and planned upon, for instance I researched into different poster types
that were successfully used by main stream newspapers, such as the Guardian and Metro.
This enabled me gain to have a base to start from and use conventions in, like the use of the
same masthead colours from my paper and contact information.
The next task of advertising the paper was a website, this is very much different type of
advertising due to it being on the web. I started off by researching into many different
examples used by big corporations such as Sky Sports and BBC sport. I also researched into
local websites such as the Bromley Times Sport page. Researching into these websites
allowed me to get an idea of what to expect on a professional website page. In my website I
decided to use the same masthead colours and I did in the paper and poster, allowing
people to relate all three of them together. I used certain links allowing viewers to explore
other aspects of my website and other website linked with my paper. I decided to use the
same stories that were used within my paper. I also used a sports link with all the up to date
sport information.
So to evaluate the effectiveness of the main product and the two tasks, is that the main
Newspaper task will be positive if it appears professional and appeals to the right target
audience, but it requires the two other tasks to work just as well and attract the readers

2. that I am requiring, if these tasks do not target the right audience or get the right message
across to the them, then the paper will be unappealing and therefore lose interest. The
production values of the paper are that the paper itself is going to be very high quality,
keeping intact with the majority of newspaper conventions. The papers production values
also are high importance and are taken very seriously, meaning the articles are going to
have to be unbiased and have to provide the best insight possible.
The main aspects that would prevent me from producing a high quality paper compared to
others is the experience and skills needed. The people who produce these papers are highly
experienced in their area and this allows them to draw on that to assist them when
struggling, also I was on my own when producing the paper and it had a huge amount of
work to cover such as photography, writing articles, producing the layout and designing the
Masthead. However I think that I have designed a paper that will appeal to the target
audience that I am trying to target.
When designing these three products I was trying to connote a message of fairness. I
wanted people to get the impression that my paper was non-biased. I think that this
message is clear within my newspaper and my website but isn’t that clear within my poster.
I think this because the poster doesn’t really contain any of the values that my paper and
website do. Another message that I was trying to put across to the audience was that my
paper would target only local sport. I think I have achieved this message due to all my
stories being related to local events that have occurred and some which are occurring. The
mode of address of my paper was formal which followed the conventions of newspapers.
The headlines used were serious and included an elision. I decided to include an elision to
reinforce how serious the some of the stories were. It also followed conventions of
newspapers. The majority of the stories were formal but some were informal. I decided to
include some informal stories due to the target audience that I am targeting. Some informal
stories would appeal to them. Within my paper I included a variety of different signs and
codes allowing the reader to decode their own meaning. For example, the photography
used included a variety of action shots, this connoted that my paper was full of action.
Overall I think that I have used a variety of codes and conventions when producing my
newspaper to allow my audience to enjoy reading the paper, but at the same time take it
seriously.