Some of my best friends are robots
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Some of my best friends are robots

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This is the presentation I gave at nextMEDIA in Toronto on December 1, 2009. I wanted to convey the message that we need to bring more human into our use of the new tools that are built for humans.

This is the presentation I gave at nextMEDIA in Toronto on December 1, 2009. I wanted to convey the message that we need to bring more human into our use of the new tools that are built for humans.

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Some of my best friends are robots Some of my best friends are robots Presentation Transcript

  • some of my best tara ‘missrogue’ hunt friends are robots
  • the singularity is upon us...
  • tale #1: Rogers’ robot army
  • composite: not an actual photograph
  • http://twitter.com/missrogue/status/5624792674
  • “We’re not here to replace existing channels of communications and customer care... (which channels would those be?) ...but to complement them.” hmmmmm.... http://twitter.com/RogersMary/status/5628358318
  • “Tip for Rogers: instead of hiring ppl for Twitter, why not try hiring ppl to answer your phones?”
  • tale #2: automated human bots “Thanks for the follow! I usually tweet about social media and baking! You can find out more about me on my website: http://bit.ly/douche Have a great day!”
  • tell tale signs of an automated human bot • follows the same number of people who follow him/her and is in the thousands • follows you, then unfollows you if you don’t follow back right away • if you DO follow back, sends a chirpy ‘thanks for the follow’ message instantly • will stop #followfriday-ing people if you don’t reciprocate • sends out ‘timed’ tweets - usually promotional in nature and spaced out rationally during the day
  • tale #3: humans trained to be bots http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html
  • Wisdom includes: • when and how to make “the exception to every rule” • when and how to improvise • knowing that real world problems are often ambiguous and ill-defined and the context is always changing • knowing how to use moral skills in the pursuit of the right aims • taking the time to get to know the people that you are serving, to try new things and occasionally fail and learn from those failures • caring for people.
  • smart, efficient & logic driven
  • ambiguous, feeling & wise
  • the new Turing test
  • “any action that prioritizes rules, protocols, logic, efficiency, procedures or any other type of pre-set guidelines at the cost of relationships or compassion towards other human beings indicates robotic nature.”
  • how to de-robotize (and join the human revolution)
  • personal brand vs. personality! #1 http://www.flickr.com/photos/stewtopia/3355277605/
  • get a personality • dare to be imperfect • admit your mistakes • expose your quirks/passions • have fun • whenever you start to feel pidgeon-holed or stagnant, challenge yourself to try something new • read, listen to and open your mind to people who think different than you
  • The majority of successful people followed their passion, not a formula...
  • message vs. purpose #2
  • message purpose outgoing two-way externalized internalized crafted believed in brand-centric intention-centric pushed people are drawn to creates noise creates connections benefits oneself benefits the world agreed upon/official discussed/changing head gut
  • #3 consistency vs. compassion
  • consistency may be efficient, but it doesn’t make the recipient feel like a special snowflake...
  • consistent compassionate thinking of someone and scheduled follow-ups dropping them a note making sure you are interacting auto-responders with the people you follow sending personal notes to those you know...even if you crafted messages/responses have to tell them you are really busy at the moment. post when you are inspired/ pre-scheduled posts have something to say sending the same message to responding to people multiple people individually responding to absolutely responding when it is everybody appropriate/real
  • shortcuts vs. investments #4
  • why shortcuts don’t work: • you rob yourself of the opportunity to learn • short term thinking damages long term relationships (burns bridges) • will lead to long term costs • you miss out on connections • you miss out on opportunities • you miss the point
  • quantity vs. quality #5
  • when you concentrate on numbers, you lower the potential of engagement...
  • basic math 50 good conversations yield 20 solid sales (plus repeat/referral) 150000 spam messages yield 11.25 sales* (low repeat/referral) *based on studies of average spam (porn aside) click-thru rate of 0.0075% - purchase may be lower
  • more math http://www.flickr.com/photos/geoliv/4051935634/ gained 100,00 extra followers @geoffliving (7,500 followers) posted this photo + tweeted it = 140 views = 1.86 click through rate @kanter retweeted it = +120 views = 0.001 click through rate (120,000 followers) - (relationships) < (7,500 followers) + (relationships)
  • ACTION! http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
  • the key lies in relationships...numbers don’t matter, engagement + impact does.
  • real influencers use their powers for good not for personal glorification...
  • joining the human revolution 1. personality instead of personal brands 2. purpose instead of messaging/mission statements 3. compassion and caring over consistency 4. long term investments instead of taking shortcuts 5. quality over quantity
  • I lied.
  • I’m partial to humans.
  • without us being better humans, the future of technology scares me...
  • and without us bringing humanity into business, we’ll create a miserable future...
  • join the human revolution (for a better future)
  • enlist! Tara ‘missrogue’ Hunt horsepigcow@gmail.com @missrogue montreal, quebec, canada 514-679-2951 http://www.horsepigcow.com About those fabulous images: from http://www.shutterstock.com unless indicated.
  • Order Whuffie today! http://www.thewhuffiefactor.com
  • licensing: share/remix/spread ... but don’t forget to attribute. http://slideshare.net/missrogue