This document discusses the increasing presence of robots and automation, and argues that prioritizing rules, efficiency, and consistency over human relationships and compassion indicates robotic nature. It advocates joining the "human revolution" by focusing on personality over personal brands, purpose over messaging, quality connections over quantity, and making long-term investments in relationships.

1. some of my best
tara ‘missrogue’ hunt
friends are robots

2. the singularity is upon us...

3. tale #1: Rogers’ robot army

4. composite: not an actual photograph

5. http://twitter.com/missrogue/status/5624792674

6. “We’re not here to replace existing channels
of communications and customer care...
(which channels would those be?)
...but to complement them.”
hmmmmm....
http://twitter.com/RogersMary/status/5628358318

7. “Tip for Rogers: instead of hiring ppl for Twitter,
why not try hiring ppl to answer your phones?”

8. tale #2: automated human bots
“Thanks for the follow!
I usually tweet about
social media and baking!
You can find out more
about me on my website:
http://bit.ly/douche
Have a great day!”

9. tell tale signs of an automated human bot
• follows the same number of people who follow him/her and is in the
thousands
• follows you, then unfollows you if you don’t follow back right away
• if you DO follow back, sends a chirpy ‘thanks for the follow’ message
instantly
• will stop #followfriday-ing people if you don’t reciprocate
• sends out ‘timed’ tweets - usually promotional in nature and spaced out
rationally during the day

10. tale #3: humans trained to be bots
http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html

15. Wisdom includes:
• when and how to make “the exception to every rule”
• when and how to improvise
• knowing that real world problems are often ambiguous and ill-defined and the
context is always changing
• knowing how to use moral skills in the pursuit of the right aims
• taking the time to get to know the people that you are serving, to try new
things and occasionally fail and learn from those failures
• caring for people.

16. smart, efficient & logic driven

17. ambiguous, feeling & wise

18. the new Turing test

19. “any action that prioritizes rules, protocols, logic,
efficiency, procedures or any other type of pre-set
guidelines at the cost of relationships or
compassion towards other human beings indicates
robotic nature.”

20. how to de-robotize (and join the human revolution)

21. personal brand vs. personality!
#1 http://www.flickr.com/photos/stewtopia/3355277605/

22. get a personality
• dare to be imperfect
• admit your mistakes
• expose your quirks/passions
• have fun
• whenever you start to feel pidgeon-holed or stagnant, challenge yourself to
try something new
• read, listen to and open your mind to people who think different than you

23. The majority of successful people followed their
passion, not a formula...

24. message vs. purpose
#2

25. message purpose
outgoing two-way
externalized internalized
crafted believed in
brand-centric intention-centric
pushed people are drawn to
creates noise creates connections
benefits oneself benefits the world
agreed upon/official discussed/changing
head gut

26. #3 consistency vs. compassion

27. consistency may be efficient, but it doesn’t make
the recipient feel like a special snowflake...

28. consistent compassionate
thinking of someone and
scheduled follow-ups
dropping them a note
making sure you are interacting
auto-responders
with the people you follow
sending personal notes to
those you know...even if you
crafted messages/responses
have to tell them you are really
busy at the moment.
post when you are inspired/
pre-scheduled posts
have something to say
sending the same message to responding to people
multiple people individually
responding to absolutely responding when it is
everybody appropriate/real

29. shortcuts vs. investments
#4

30. why shortcuts don’t work:
• you rob yourself of the opportunity to learn
• short term thinking damages long term relationships (burns bridges)
• will lead to long term costs
• you miss out on connections
• you miss out on opportunities
• you miss the point

31. quantity vs. quality
#5

32. when you concentrate on numbers, you lower the
potential of engagement...

33. basic math
50 good conversations
yield
20 solid sales
(plus repeat/referral)
150000 spam messages
yield
11.25 sales*
(low repeat/referral)
*based on studies of average spam (porn aside) click-thru rate of 0.0075%
- purchase may be lower

34. more math
http://www.flickr.com/photos/geoliv/4051935634/
gained 100,00 extra followers
@geoffliving (7,500 followers) posted this photo + tweeted it = 140 views =
1.86 click through rate
@kanter retweeted it = +120 views = 0.001 click through rate
(120,000 followers) - (relationships) < (7,500 followers) +
(relationships)

35. ACTION!
http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/

36. the key lies in relationships...numbers don’t matter,
engagement + impact does.

37. real influencers use their powers for good not for
personal glorification...

38. joining the human revolution
1. personality instead of personal brands
2. purpose instead of messaging/mission statements
3. compassion and caring over consistency
4. long term investments instead of taking shortcuts
5. quality over quantity

39. I lied.

41. I’m partial to humans.

42. without us being better humans, the future of
technology scares me...

43. and without us bringing humanity into business,
we’ll create a miserable future...

44. join the human revolution (for a better future)

45. enlist!
Tara ‘missrogue’ Hunt
horsepigcow@gmail.com
@missrogue
montreal, quebec, canada
514-679-2951
http://www.horsepigcow.com
About those fabulous images:
from http://www.shutterstock.com unless indicated.

46. Order
Whuffie
today!
http://www.thewhuffiefactor.com

47. licensing:
share/remix/spread ... but don’t forget to attribute.
http://slideshare.net/missrogue