0
 
1. What is it  about ?
PASSION  . SHOWCASE . Appreciation .
 
INSPIRED (Art Platform)
<ul><li>Deviant art  </li></ul><ul><li>Flickr </li></ul>Lara Jade
2. Threadless  USA
What About  Us?
Who are they? <ul><li>Can they do it? </li></ul>
Champion of Singapore Management University Venture Business Competition
Organization and Management  (Our Credentials)
PHASES Diversification: <ul><li>BASIC TEES: </li></ul><ul><li>Graphic Designers </li></ul>2. WIDER RANGE SHIRT OFFERINGS: ...
CURRENT PROTOTYPE PHASE. <ul><li>TREAD WATER </li></ul><ul><li>Market Demand </li></ul><ul><li>Low Start Up </li></ul><ul>...
2.Enviromental Scanning The good, Bad &  UGLY
 
<ul><li>Threadless based in the US </li></ul><ul><li>No local website providing similar platform for designers </li></ul><...
<ul><li>Many suppliers with the expertise </li></ul><ul><li>Ease of switching suppliers </li></ul><ul><li>T-shirts produci...
<ul><li>Ease of switching: Customers able to get T-shirts at modest prices </li></ul><ul><li>Low importance of product to ...
Competitive ADVANTAGE
<ul><li>Competitive Advantages over the other brands of T-shirts </li></ul><ul><li>Low price </li></ul><ul><li>A central p...
3. Creative Barriers
We know the barriers… let’s smash it!
High Cost Partnership with suppliers Mass Printing  Profit Sharing with designers  ZERO cost for designers to print:  They...
High Risk Filtering system for designs  Unique Voting System Verification System to ensure accurate data  Reactivitee abso...
Lack of Space Gallery for works through tees Retail platform for sale of design  Mass market appeal ALL year platform for ...
ZERO cost for designers to print:  They just design! Reactivitee absorbs and minimize risk:With systems! ALL year platform...
Voting  and Retail Management 4. Operational  Plan
 
 
 
Summary - Designers <ul><li>1. Set up an account </li></ul><ul><li>2. Submit designs </li></ul><ul><li>3. Wait for designs...
Choosing our numbers (1:3) <ul><li>40 pieces </li></ul><ul><li>120 I would like to buy this shirt vs 40 pieces printed: </...
Reliability of votes  <ul><li>The “no-account required before voting” mindset will makes it more user-attracting </li></ul...
New Idea (Every 2 weeks, we will refresh the studio) Gets 120 Votes Gets less than 120 votes 3-Month Period in Studio (Vot...
To bring creating  power  to the masses 5. Silkscreen Printing
Using of a stencil to transfer the design on the  stencil onto the clothes. What is it?
The Package
The Package
To bring the ability to create their own clothes,  in as many quantities as they want, to the consumers The Idea
6. Financial Analysis
Profit Margins Budgeted IS $ 1st Year Note 2nd Year Note Quantity Sold  4000 <ul><li>4 seasons per year </li></ul><ul><li>...
7.  Marketing
<ul><li>Marketing Strategy </li></ul><ul><li>Pyramid Approach </li></ul>
<ul><li>1. Building a Community </li></ul><ul><li>Convince the designers and Creating awareness </li></ul><ul><li>Providin...
<ul><li>Low Cost publicity </li></ul><ul><li>Word of mouth </li></ul><ul><li>Generating interests through Facebook, Blog s...
<ul><li>2.Elevating the Platform </li></ul><ul><li>Liaising with National Arts Council, National Youth Council, Design Sin...
<ul><li>Promoting within campus – NAFA, LASALLE, Raffles Design Institute </li></ul><ul><li>Holding talks to encourage the...
<ul><li>3. Expand & Sustain </li></ul><ul><li>Maintaining Interest and effectiveness </li></ul><ul><li>Print Media – Magaz...
<ul><li>Involving established designers to mentor chart-topping designers </li></ul><ul><li>Using local personalities whom...
THANK  YOU
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The Bill Jobs Reactivitee

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  • Transcript of "The Bill Jobs Reactivitee"

    1. 2. 1. What is it about ?
    2. 3. PASSION . SHOWCASE . Appreciation .
    3. 5. INSPIRED (Art Platform)
    4. 6. <ul><li>Deviant art </li></ul><ul><li>Flickr </li></ul>Lara Jade
    5. 7. 2. Threadless USA
    6. 8. What About Us?
    7. 9. Who are they? <ul><li>Can they do it? </li></ul>
    8. 10. Champion of Singapore Management University Venture Business Competition
    9. 11. Organization and Management (Our Credentials)
    10. 12. PHASES Diversification: <ul><li>BASIC TEES: </li></ul><ul><li>Graphic Designers </li></ul>2. WIDER RANGE SHIRT OFFERINGS: Graphic Design/ Explore photography <ul><li>TREAD WATER </li></ul><ul><li>Market Demand </li></ul><ul><li>Low Start Up </li></ul><ul><li>Suppliers at hand </li></ul>3. FASHION: All encompassing -Fashion,visual, graphic Break EVEN Sustain PROFITS MARKET RESPONSE: SPECIALIZATION
    11. 13. CURRENT PROTOTYPE PHASE. <ul><li>TREAD WATER </li></ul><ul><li>Market Demand </li></ul><ul><li>Low Start Up </li></ul><ul><li>Suppliers at hand </li></ul>1 ST PHASE: = Basic Tees -Graphic Designers (not fashion)
    12. 14. 2.Enviromental Scanning The good, Bad & UGLY
    13. 16. <ul><li>Threadless based in the US </li></ul><ul><li>No local website providing similar platform for designers </li></ul><ul><li>Numerous top brands, e.g. Topshop, Espirit etc. </li></ul><ul><li>Low Start-Up Cost </li></ul>Rivalry Contribution Very Low Low Medium High Very High Size of competitor           Number of competitor           Exit Barrier           Overall Low
    14. 17. <ul><li>Many suppliers with the expertise </li></ul><ul><li>Ease of switching suppliers </li></ul><ul><li>T-shirts producing factories can do marketing and publicity but few will choose to do </li></ul><ul><li>Designers have high overhead production cost and uncertainty of the sale of the product </li></ul>Suppliers' Power Contribution Very Low Low Medium High Very High Number of Suppliers           Switching Cost           Likelihood of Supplier Forward Integrating           Overall Low
    15. 18. <ul><li>Ease of switching: Customers able to get T-shirts at modest prices </li></ul><ul><li>Low importance of product to customers as customers might choose clothing from other brands </li></ul><ul><li>Confident in the works of our largely undermined local designers </li></ul>Buyers' Power Contribution Very Low Low Medium High Very High Switching           Product to Customers           Level of Product Differentiation           Overall High
    16. 19. Competitive ADVANTAGE
    17. 20. <ul><li>Competitive Advantages over the other brands of T-shirts </li></ul><ul><li>Low price </li></ul><ul><li>A central platform – Consumers search, tag and buy (Strive over the other merchandizing) </li></ul><ul><li>Easy interface for website </li></ul><ul><li>Faster and safer than importing from overseas </li></ul><ul><li>Talented pool of designers for the initial start up stage </li></ul>
    18. 21. 3. Creative Barriers
    19. 22. We know the barriers… let’s smash it!
    20. 23. High Cost Partnership with suppliers Mass Printing Profit Sharing with designers ZERO cost for designers to print: They just design! Screen DIY: Print your own tees!
    21. 24. High Risk Filtering system for designs Unique Voting System Verification System to ensure accurate data Reactivitee absorbs and minimize risk: With systems!
    22. 25. Lack of Space Gallery for works through tees Retail platform for sale of design Mass market appeal ALL year platform for display
    23. 26. ZERO cost for designers to print: They just design! Reactivitee absorbs and minimize risk:With systems! ALL year platform for display
    24. 27. Voting and Retail Management 4. Operational Plan
    25. 31. Summary - Designers <ul><li>1. Set up an account </li></ul><ul><li>2. Submit designs </li></ul><ul><li>3. Wait for designs to be posted </li></ul><ul><li>4. Pray for the 120 votes </li></ul><ul><li>5. If hit 120 votes, it will be moved to shop where it is sold. </li></ul><ul><li>6. Be proud of their work showcased in Archives </li></ul>
    26. 32. Choosing our numbers (1:3) <ul><li>40 pieces </li></ul><ul><li>120 I would like to buy this shirt vs 40 pieces printed: </li></ul><ul><li>1 : 3 ratio to lower the risk </li></ul>
    27. 33. Reliability of votes <ul><li>The “no-account required before voting” mindset will makes it more user-attracting </li></ul><ul><li>Verification emails sent out </li></ul><ul><li>Verification also for distinct emails so that there will not be repeated votes </li></ul>
    28. 34. New Idea (Every 2 weeks, we will refresh the studio) Gets 120 Votes Gets less than 120 votes 3-Month Period in Studio (Voting Phase) 3-Month Period in Shop Sale (Indefinite Period) Print 40 Pieces Goes Into Archives
    29. 35. To bring creating power to the masses 5. Silkscreen Printing
    30. 36. Using of a stencil to transfer the design on the stencil onto the clothes. What is it?
    31. 37. The Package
    32. 38. The Package
    33. 39. To bring the ability to create their own clothes, in as many quantities as they want, to the consumers The Idea
    34. 40. 6. Financial Analysis
    35. 41. Profit Margins Budgeted IS $ 1st Year Note 2nd Year Note Quantity Sold 4000 <ul><li>4 seasons per year </li></ul><ul><li>25 designs per window </li></ul><ul><li>- 40 tees per design </li></ul>6000 -Community growth rate 50% Selling price per unit 20 Average selling price 20 Average selling price Service Revenue 80000 120000 Cost of goods sold Cost per unit Designer $4 (per shirt) 13 Average cost price 12 Average cost price Cost of goods sold 39000 Excluding One time Cost of 13 K 72000   Gross Profit 41000 48000 Marketing and advertising expenses - Included in One time Cost of 13K 10000 Advertising on various media General & administrative expenses 5000 For maintenance of our newly launched website 5000 For maintenance of the larger capacity website Total expenses 5000   15000   Net income 36000   33000  
    36. 42. 7. Marketing
    37. 43. <ul><li>Marketing Strategy </li></ul><ul><li>Pyramid Approach </li></ul>
    38. 44. <ul><li>1. Building a Community </li></ul><ul><li>Convince the designers and Creating awareness </li></ul><ul><li>Providing Designers with name cards and posters </li></ul>
    39. 45. <ul><li>Low Cost publicity </li></ul><ul><li>Word of mouth </li></ul><ul><li>Generating interests through Facebook, Blog sites and online interests groups </li></ul><ul><li>Giving out shirts to people to wear </li></ul>
    40. 46. <ul><li>2.Elevating the Platform </li></ul><ul><li>Liaising with National Arts Council, National Youth Council, Design Singapore </li></ul><ul><li>Youth Festival, Noise Singapore, Biennale </li></ul><ul><ul><li>Getting the Designers involved </li></ul></ul><ul><ul><li>Collaborate and organized sideline events under the various banner </li></ul></ul>
    41. 47. <ul><li>Promoting within campus – NAFA, LASALLE, Raffles Design Institute </li></ul><ul><li>Holding talks to encourage the youths </li></ul><ul><li>“ DREAM. LIVE It. Be BOLD.” </li></ul><ul><li>Using channels of youth voices such as Campus 938 LIVE and MCYS’s Youth Voice program with Straits Times </li></ul>
    42. 48. <ul><li>3. Expand & Sustain </li></ul><ul><li>Maintaining Interest and effectiveness </li></ul><ul><li>Print Media – Magazines, Newspaper </li></ul><ul><li>Catalog, Urban, Juice, I.S </li></ul><ul><li>Featured Writing E.g. 8 Days, The New Paper </li></ul>
    43. 49. <ul><li>Involving established designers to mentor chart-topping designers </li></ul><ul><li>Using local personalities whom embodies the Youth Spirit as our “YOUTH” Ambassador </li></ul>
    44. 50. THANK YOU
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