2. Broadcast Beginnings (1940)
Edward R. Murrow-
Famous for bringing news
into broadcasts during
WWII, believed
broadcasts should include
not just
entertainment, but news
as well.
3. Why is Broadcast important?
50%
IDC
HAVE SMART PHONES!
1.5 billion phones
2017
4. Edward R. Murrow
“To be persuasive we must be believable; to be
believable we must be credible; credible we must be
truthful.”
6. “SeekTruth and Report It”
-ALEX MARTIN
Recall his passion for writing and
finding the truth
-This value landed him a job as
Social Engagement Manager at the
SiliconValley Business Journal
#bcastsavvy
8. PATCH
1. Access Patch news and local blog posts.
2. Stay up-to-date on weather
3. Search business listings in your community.
4. Discover events near you
5. Comment on stories or upload photos via
Facebook or email
9.
10. Let’s take a minute to find out
some stories in different zips!
#bcastsavvy
14. Minimize Harm
“The speed of
communications is
wondrous to behold. It is
also true that speed can
multiply the distribution of
information that we know to
be untrue.”
~ Edward R.Murrow
#bcastsavvy
16. Mistake:
Posting this photo onTwitter began the
flood, no pun intended, of more inaccurate
photos of the hurricane’s damage.
HURRICANE SANDY
#bcastsavvy
17. Minimize Harm
-WFSB Channel 3 investigative
reporter Jill Konopka
-Social media savvy
-Finds most of her story ideas
onTwitter and through
networking.
#bcastsavvy
19. Jill writes…
-People depend on you
-Town and Gov. officials depend on you
-Use social media to your advantage
-ex. Hurricane Sandy
#bcastsavvy
20.
21. Act Independently
“The newest computer can
merely compound, at
speed, the oldest problem in
the relations between human
beings, and in the end the
communicator will be
confronted with the old
problem, of what to say and
how to say it.”
~Edward R. Murrow
#bcastsavvy
22. John Palacio
• And Now Media co-Founder
• Emmy winning Producer GMA
• ABC
• Dir., Animator of Online video
• broadcast video and new media
#bcastsavvy
24. @JohnPalacio
“When you act
independently, in keeping
to a journalist’s code of
ethics, it entails developing
a brand. A brand that is
creative, and uses A LOT of
Social Media.”
#bcastsavvy
29. @Doug _Lorman
…
"I decided toVine the video because at the time,
no major news station had even begun covering the story,”
"My real goal was to let people see what anyone not in the
Boston area would see. I am sad it was that popular, I wish my
Vine account didn't get this attention this way."
30. Take Aways…
1. Be sure to be honest when using social media
2.Timeliness is important
3. Fact check ALWAYS –if your mother says she
loves you, check it out!
