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Laura1

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Laura1

  1. 1. Growth of Celebrity News<br />“I guess journalists could argue that celebrity coverage is smart business. Further, I will stipulate that, by extension, competitive pressures provide a plausible justification for celebrity coverage — if I don't do it my competitor will and that will be to my disadvantage” <br />-Jay T. Harris, newspaper publisher<br />
  2. 2. Rise of the Infotainment Era <br />Mergers in broadcast companies <br />Rupert Murdoch bought 20th Century Fox 1989<br />Sony bought Columbia TriStar<br />Time Inc. merged with Warner Communications 1995<br />Disney bought Capital Cities/ABC 1995<br />Viacom merged with CBS 1999<br />Reduced number of corporations controlling both production and delivery of media content internationally.<br />By 2006 <10 corps (mostly U.S.-based) owned a large section of world’s media industries.<br />
  3. 3. Rise of the Infotainment Era <br />•More Hollywood-generated entertainment launched over news networks.<br />• News stations hold greater degree of trustworthiness and therefore more influential on audience.<br />• TV news has potential to create transnational popular audiences, unlike print news.<br />•News part of corporate strategy and ad medium for infotainment conglomerates. <br />
  4. 4. Rise of the Infotainment Era <br />Social and political barriers to media development are hard to overcome b/c of people’s deep seated beliefs about important news.<br />“It is also true that the public must eat what the media supply, even if the menu amounts to Twinkies, bon-bons and offal. It’s a chicken-and-egg question: Does society define news or does news define society? Do the media condition reality or reflect it?” -David J. Krajicek<br />
  5. 5. Push v. Pull Celebrity news<br />• Push model: Company pushes the content of product toward audience.<br />• Traditional news outlets<br />• Pull model: Customer ‘pulls’ content or product towards themselves, because they are interested in learning more about it.<br />• Celebrity bloggers: Perez Hilton etc<br />• TMZ<br />• E! Entertainment<br />
  6. 6. Methods of the Push model<br />• Celebrity news when it’s newsworthy.<br />• NYT:<br />• Arts section: Minimal celebrity gossip, more reviews<br />• Wall Street Journal : <br />• Celebrity news only incorporated in “Speakeasy” blog<br />• Differentiates between news and celebrities <br />
  7. 7. Celebrity News as News<br />ABC News<br />ABCNews.com-Breaking news, politics, online news, world news, feature stories, celebrity interviews and more.<br />Fox News<br /><ul><li>Breaking News I Latest News I Current News
  8. 8. Breaking news? I think not.</li></li></ul><li>Alternatives?<br />• Foreign news similar to U.S. due to mergers.<br />• Makes money for news industry so other countries have adopted U.S. model.<br />• People have learned to love and accept celebrity gossip as newsworthy. <br />
  9. 9. Why Do We See Celebrities in the News?<br />• Necessary?<br />• Younger generation’s exposure to so much celebrity news.<br />“I guess journalists could argue that celebrity coverage is smart business. Further, I will stipulate that, by extension, competitive pressures provide a plausible justification for celebrity coverage — if I don't do it my competitor will and that will be to my disadvantage.” -Jay T. Harris, newspaper publisher<br />• Celebrity news then serves to bring people together socially and give people an escape from mainstream media. <br />

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