SOCIAL JOURNALISM            ///////////
Slide Credit: Yahoo                               Evolving Media              1960                                      20...
Headlines and social content love to scream        “THE MEDIA IS DYING.”
Traditional media is not dying. It’s changing.
Despite naysayers, radio wasn’t the death ofnewspapers. And television wasn’t the death          of newspapers or radio.
“Looking down is the new looking up.”                   - Katie Rosman, WSJ
So what is traditional media’s role in social?
MSM or “traditional” media are launch pads             for viral content.
Case Study: @InvisibleObama
@InvisibleObama was mentioned by scores      of press, growing the account.  At it’s highest, up to 68,000 followers.
"Big media has always been the waythings blow up from the grassroots into             the culture,”                - BuzzF...
"But we dont get to decide what goes viral.”                                 - Ben Smith
"Are we reporting in an echo chamber? To a  certain extent that is what we are doing –   but that doesnt mean it is withou...
Case Study:Shashank Tripathi aka @comfortablysmug            6500 Followers
How fast does a tweet travel?Tripathis claim about the New York Stock Exchange was shared nearly 650 times, during the hei...
“The reach of Tripathis single tweet on the  NYSE was so powerful that the National  Weather Service repeated it, which th...
The Blame Game
“The truth is, Tripathi had a relatively smallniche on Twitter. His influence would have been limited had not journalists ...
“The decision to publish Tripathisinformation was made by journalists, even  when his persona and the nature of the     in...
The Responsibility of the Press in Social  Tripathi, as an internet troll, was completely in character,and he had no respo...
The New Role of Journalists in Social “When Twitter pronouncements make it to TV, the web or papers, it is journalists who...
Now, the Good News.
1.   Job creation: social media reporters.2.   Job need: ombudsman.3.   Power to break a story like never before.4.   Powe...
Media Twitterati•   @Moorehn           •   @JonathanWald•   @antderosa         •   @ClaraJeffrey•   @thematthewkeys    •  ...
Follow them. Tweet Smarter.
Sources• http://www.usatoday.com/story/news/politics/2012/10/21/  twitter-media-invisibleobama-binders/1641967/• http://ww...
Social journalism
Social journalism
Social journalism
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Social journalism

  1. 1. SOCIAL JOURNALISM ///////////
  2. 2. Slide Credit: Yahoo Evolving Media 1960 2006 Mass Media, Matures Mass Media, Evolves TV channels Magazine titles: TV channels 5.4 Billion pages Magazineper home: 5.7 8,400 per home: indexed by Yahoo!: titles: 82.4 17,300 Internet Radio broadcast Radio stations: stations: Stations: 4,400 25,000+ 13,500.
  3. 3. Headlines and social content love to scream “THE MEDIA IS DYING.”
  4. 4. Traditional media is not dying. It’s changing.
  5. 5. Despite naysayers, radio wasn’t the death ofnewspapers. And television wasn’t the death of newspapers or radio.
  6. 6. “Looking down is the new looking up.” - Katie Rosman, WSJ
  7. 7. So what is traditional media’s role in social?
  8. 8. MSM or “traditional” media are launch pads for viral content.
  9. 9. Case Study: @InvisibleObama
  10. 10. @InvisibleObama was mentioned by scores of press, growing the account. At it’s highest, up to 68,000 followers.
  11. 11. "Big media has always been the waythings blow up from the grassroots into the culture,” - BuzzFeed editor-in-chief Ben Smith
  12. 12. "But we dont get to decide what goes viral.” - Ben Smith
  13. 13. "Are we reporting in an echo chamber? To a certain extent that is what we are doing – but that doesnt mean it is without value. Thats not so different from traditional journalism – „finding interesting information and publishing about it.‟ ” - Len De Groot, a lecturer at the Graduate School of Journalism at the University of California-Berkeley.
  14. 14. Case Study:Shashank Tripathi aka @comfortablysmug 6500 Followers
  15. 15. How fast does a tweet travel?Tripathis claim about the New York Stock Exchange was shared nearly 650 times, during the height of the storm, largely because journalists and others with powerful credibility carried it across their Twitter accounts.
  16. 16. “The reach of Tripathis single tweet on the NYSE was so powerful that the National Weather Service repeated it, which then allowed it to make its way to the Weather Channel and CNN. Within an hour, thenational press was reporting this completely made-up statement as fact.” - Heidi Moore, The Guardian
  17. 17. The Blame Game
  18. 18. “The truth is, Tripathi had a relatively smallniche on Twitter. His influence would have been limited had not journalists on Twitter been desperate for information to share, regardless of provenance.” - Heidi Moore, The Guardian
  19. 19. “The decision to publish Tripathisinformation was made by journalists, even when his persona and the nature of the information called for skepticism.” -Heidi Moore, The Guardian
  20. 20. The Responsibility of the Press in Social Tripathi, as an internet troll, was completely in character,and he had no responsibility to the public. But journalists do have that responsibility – and so, if Tripathis silly tweets made it into the national press, it is the national press that is, at heart, to blame for not protecting journalistic standards as well as they should. It is a matter of a fewminutes to call a spokesperson or check a live camera, and that is what journalists get paid to do. Producers or editors should not rush information to air or print until those calls have been made, and answered. -Heidi Moore, The Guardian
  21. 21. The New Role of Journalists in Social “When Twitter pronouncements make it to TV, the web or papers, it is journalists who are thegatekeepers who allow that. Even in the internet age, when information is easier to obtain,individual judgment counts: judgment on who to trust, the character of sources, knowing their agendas and history.” -Heidi Moore, The Guardian
  22. 22. Now, the Good News.
  23. 23. 1. Job creation: social media reporters.2. Job need: ombudsman.3. Power to break a story like never before.4. Power to push a story further.5. Filing limitations have been decimated.6. A byline has never been so powerful.
  24. 24. Media Twitterati• @Moorehn • @JonathanWald• @antderosa • @ClaraJeffrey• @thematthewkeys • @Xeni• @lou_dubois • @reformedbroker• @thestalwart • @buzzfeedandrew• @brianstelter • @Karaswisher• @katz • @benparr• @morningmoneyben• @nytjim• @chrisgeinder• @Darrenrovell• @danamo• @carr2n
  25. 25. Follow them. Tweet Smarter.
  26. 26. Sources• http://www.usatoday.com/story/news/politics/2012/10/21/ twitter-media-invisibleobama-binders/1641967/• http://www.poynter.org/latest- news/mediawire/193865/whose-fault-is-it-that-shashank- tripathis-lies-about-hurricane-sandy-spread/• http://www.guardian.co.uk/commentisfree/2012/oct/31/su perstorm-journalists-check-twitter-troll

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