Slide Credit: Yahoo Evolving Media 1960 2006 Mass Media, Matures Mass Media, Evolves TV channels Magazine titles: TV channels 5.4 Billion pages Magazineper home: 5.7 8,400 per home: indexed by Yahoo!: titles: 82.4 17,300 Internet Radio broadcast Radio stations: stations: Stations: 4,400 25,000+ 13,500.
Headlines and social content love to scream “THE MEDIA IS DYING.”
@InvisibleObama was mentioned by scores of press, growing the account. At it’s highest, up to 68,000 followers.
"Big media has always been the waythings blow up from the grassroots into the culture,” - BuzzFeed editor-in-chief Ben Smith
"But we dont get to decide what goes viral.” - Ben Smith
"Are we reporting in an echo chamber? To a certain extent that is what we are doing – but that doesnt mean it is without value. Thats not so different from traditional journalism – „finding interesting information and publishing about it.‟ ” - Len De Groot, a lecturer at the Graduate School of Journalism at the University of California-Berkeley.
Case Study:Shashank Tripathi aka @comfortablysmug 6500 Followers
How fast does a tweet travel?Tripathis claim about the New York Stock Exchange was shared nearly 650 times, during the height of the storm, largely because journalists and others with powerful credibility carried it across their Twitter accounts.
“The reach of Tripathis single tweet on the NYSE was so powerful that the National Weather Service repeated it, which then allowed it to make its way to the Weather Channel and CNN. Within an hour, thenational press was reporting this completely made-up statement as fact.” - Heidi Moore, The Guardian
“The truth is, Tripathi had a relatively smallniche on Twitter. His influence would have been limited had not journalists on Twitter been desperate for information to share, regardless of provenance.” - Heidi Moore, The Guardian
“The decision to publish Tripathisinformation was made by journalists, even when his persona and the nature of the information called for skepticism.” -Heidi Moore, The Guardian
The Responsibility of the Press in Social Tripathi, as an internet troll, was completely in character,and he had no responsibility to the public. But journalists do have that responsibility – and so, if Tripathis silly tweets made it into the national press, it is the national press that is, at heart, to blame for not protecting journalistic standards as well as they should. It is a matter of a fewminutes to call a spokesperson or check a live camera, and that is what journalists get paid to do. Producers or editors should not rush information to air or print until those calls have been made, and answered. -Heidi Moore, The Guardian
The New Role of Journalists in Social “When Twitter pronouncements make it to TV, the web or papers, it is journalists who are thegatekeepers who allow that. Even in the internet age, when information is easier to obtain,individual judgment counts: judgment on who to trust, the character of sources, knowing their agendas and history.” -Heidi Moore, The Guardian
1. Job creation: social media reporters.2. Job need: ombudsman.3. Power to break a story like never before.4. Power to push a story further.5. Filing limitations have been decimated.6. A byline has never been so powerful.