Executive Symposium featuring Airbus Helicopters and Parts Town

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Mirakl

On-Demand Webinar: How to Deliver a Better B2B Digital Buying Experience with a Marketplace

Technology

Emanuela Delgado
SVP of the Revolution
Today’s Panelists
Paul Louit
Head of Marketplace
©2022 Mirakl, Inc.

$1.63T
2021
$1.39T
2020
2019
$1.10T
B2B eCommerce is accelerating fast
Source: Digital Commerce 360
+24%
increase in B2B companies
conducting sales online in
2021
© Mirakl 2022

©2022 Mirakl, Inc.
What’s behind B2B eCommerce growth?
Customers remember their last
great experience online and
frequently compare it to their
current experience, even if the
great experience was in a
different market.
2019 Strategic Roadmap for Digital Commerce
“

Source: July/August 2020 Digital Commerce 360 B2B buyer ’s survey
Through which channels do you buy in general?
What percentage of
your B2B buying is
currently done via
marketplaces?
* Oracle report, sample size: 200 global B2B buyers across verticals
…and one-third are leveraging marketplaces
for core purchases
Nearly 90% of B2B buyers are using marketplace
for some business purchases…
As B2B buyers rush online, they show preference
for marketplaces
© Mirakl 2022

© Mirakl 2022
Spending has shifted to marketplaces
Consumers shopping “exclusively” or “a lot” on online marketplaces
Source: The State of Online Marketplace Adoption: A Global Consumer Survey by Mirakl, January 2022

© Mirakl 2022
Prices Product
selection
Delivery
options
Shopping
experiences
62% 53% 43% 43%
Source: The State of Online Marketplace Adoption: A Global Consumer Survey by Mirakl, January 2022
Buyers prefer marketplaces because they offer better…

Leading B2B organizations weigh in on the critical role of marketplaces and platforms in their hypergrowth and digital transformation strategy. ________________________________________________ Being a market leader means staying a step ahead of the rest. For industry giants Avnet and ABB, the future is digital. They’re owning the B2B digital transformation imperative, with innovative digital strategies that bring them closer to buyers and streamlines supply chains – all to offer the leading customer experience within their respective industries. In this on-demand B2B Executive Symposium, hear MaryAnn Miller, Chief Administrative Officer at Avnet, Nishant Nishant, VP of Digital at Avnet, and Samer Shehadeh Global eCommerce & Innovation Director for ABB Electrification, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how their businesses are transforming to stay at the head of the pack. You’ll learn: - Why these industry giants are investing in a marketplace strategy now - How to develop a leading digital transformation strategy of your own - The secrets to effective change management in large organizations

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The digital revolution is driving a massive disruption in commerce. Customer demands are evolving, competition is increasing, and technology is progressing – all at a relentless pace. To stay ahead, organizations need to adopt new profit models that create value for consumers and stakeholders while still capturing value for themselves and investors. The new digital commerce leaders won’t look like the incumbents of previous generations. They’ll achieve their success with an entirely new way of doing business: the marketplace platform model. To replicate the success of leaders like Amazon and Alibaba, incumbents across industries will need to challenge the norm and think beyond the traditional business models. With sales on marketplace sites accounting for 52% of global web sales in 2018, the marketplace opportunity is massive. However, before organizations can fully unleash the power of the marketplace model, they need to forget everything they think they know about marketplaces. In this presentation, Surya Saurabh and Brady Emerson from Deloitte Digital join Mirakl to discuss the impact of the marketplace model, the top myths holding organizations back from successful adoption, and the surprising ways that digital marketplaces can make an impact.

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