Gamification is a framework for designing repeatable and agile business processes/ technology. Gaming on the other hand focusses on deep interactions in game play, resulting in higher degree of customization but limited extensibility

1. What is Gamification?
Gamification is a scalable framework for encouraging users to
engage in desired behaviours voluntarily
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2. How does Gamification work?
Game
mechanics
mo:vate
and
engage
§ Badges:
Sense
of
achievement,
instant
gra:fica:on
§ Levels:
Achievable
goals
and
incremental
sense
of
progress
§ Challenges:
Balance
between
skill
and
difficulty
§ Points:
Differen:ate
commiLed
learner
from
casual
dabbler
§ Leaderboard:
Reputa:on,
Bragging
Rights,
Healthy
Compe::on
(1) Source: Philosophy of Motivation, Csikszentmihalyi, BunchBall
Whitepaper
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3. Gamification is not “Gaming”
or “Serious Gaming”, for that matter
Business
Gamification is a framework for
designing repeatable and agile
business processes/ technology
Gaming on the other hand
focusses on deep interactions in
game play, resulting in higher
degree of customization but
limited extensibility
Play
Source: http://www.slideshare.net/dings/from-game-design-elements-to-gamefulness-defining-gamification
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2013
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4. Gamification is more suited for today’s
dynamic business environment
Gaming/ Simulation /
Serious Gaming
Gamification
Agility / Time to deploy
3-6 months
< 4 weeks
Flexibility
Low
High
Resources Required
High
Low
Cost Model
Upfront Sunk Cost
Value Based/Per User
Depth of Simulation
High
Medium
(graphics, servers, manpower)
Source: http://www.hrzone.com/
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reserved,
2013
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