1. Name :- Parmar Milankumar
Roll no.:- 14
Enrollment no.:-Pg14101026
Course name:- Cultural Studies
Topic of ppt:- Circuit of Culture
Email:- parmarmilan1994@gmail.com
Submitted to:-Department of English,
M.K.Bhavnagar University,
Bhavnagar
2. Circuit of culture
Cultural studies uses contemporary cultural
artefacts to study the society and its culture.
“Primarily culture is connected with the
production and the exchange of meanings…
between the members of society or group”- Hall.
Any cultural artefacts has to be undergone the
examination of five basic elements. And this this
five elements together constitute ‘circuit of
culture’ the term ‘circuit of culture’ was given by
Paul du Gay et al in 1997.
3. What are the basic five elements
of circuit of culture ?
Representa
tion
Identity
Production
Consumpti
on
Regulation
s
4. Lets have a little historical
introduction of mobile phones…
First mobile phone
in the world..
Dr. Martin
Cooper of Motorola
in 1973
Used to make and
receive telephonic
calls,
Motorola was the
first company that
provided mobile
phones in early
1970s..
Mobile phones you
can find everywhere
even in remote area
of our country…
5. Mobile phones providers
Samsung- Korea
Nokia/Microsoft - Finland
Reliance, HCL- India
Sony- Japan
HTC- Taiwan
Apple, Microsoft- U.S
6. Representation
What ‘mobile’ represent ?
How it is represented?
Two systems of representation concept and codes..
Communication, information, entertainment
Technology, mobile services
Telecommunication
All the companies works with these aspects and many more features.
7.
8. Identity
Almost in all the mobile companies advertisements youth and
professionals are given more importance
The projected and targeted identity of the companies are
students, youth and businessman.
What does it means to have mobile ?
It was time when to have mobile is identity of Intellectuals,
rich, educated, even at present time it is same.
It becomes trend to have smartphones for youth, and it also
becomes an object of showing richness…
9. Large numbers of the employees in mobile
companies are youngsters, and related with I.T.
Generally the age group of the employees are
between 20-50 years.
People look at the workers of ‘apple’ like
company with respect.
“The phone was not just communication tool,
but away of life”- Steve Jobes.
10. Production
Apple, Nokia/Microsoft, Samsung, Motorola etc. has its own production policies..
Cultural study asks below questions
How the recruitment done?
How much profit does company make ?
What are the policies are in place for ?
Does management mix with the workers?
Does company cater only Indian miliue?
Is it truly Indian firm?
11. Recruitment in mobile phone companies are
done by company interview and placement.
Most companies have hire and fire policies.
Profit of some popular companies in 2014
are as below.
Nokia/microsoft- $ 4.6 billion
Apple- $8.5 billion
Samsung- $4.74 billion…
12. Consumption
C.s asks some questions regarding consumption
Who are the buyer of the mobile phones? People from every class, from child
to aged..
It depends upon class, either smartphone or simple mobile, people buy
mobiles according to their need.
it ask that why would you buy a particular mobile?
E.g. Samsung for its battery backup, strong network, and in budget.
Now a days in society there is craze for upgrading mobile phones..
13. Regulations
As government of India banned selling of Xiaomi
mobiles in December 2014 as it has duplicate and fake
unique id..
There are committee to handle all these matters and it
has its own policies. With this it has import and export
policies..
TRAI(Telecom Regulatory Authority of India)
14. Conclusion
The circuit of culture is perhaps the most
thorough examination of any cultural
artefact.
As we can see it covers a range of issues and
themes- from the question of media
representation to the construction of
identities in culture.
Now days mobile has passed through this
examination and it becomes a part of culture.
