My presentation Of Cultural studies...

1. M .K. BHAVNAGAR UNIVERSITY
Popular Culture
Hawthorne and his Market
&
Chetan Bhagat and his Market
Presented By : Bhumi v josh
Roll No : 2
Enrollment No : 14101020

2. A cultural studies concerns not only the
work that is produced but also the
means of production.
How to support the author , of
finding a publisher and even of
marketing the particular work?

3. Chetan Bhagat

4. Hawthorne and his market
In what frame of mind did
the young Hawthorne
handle the challenges of
getting a work of fiction
published ?

5. Two worlds :
Two worlds
Exploration of his own personal fears during
the middle third of the 19th century.
World of American publishing at the time
Translate his fear of failure and his own
unconscious demons into a classic story of
good and evil.

7.  Difficulty of publication Market :
- No international copyrights
- American publishers had private works by British
writers and sell them cheaply.
- Hawthorne's seriousness and complex prose style made
him more difficult to read than the average popular
author.
- Forbidden topics that drew him.

8. He deals with…..
 Embraced art itself as a feminine quality
 Writing about puritan hypocrisies also demonstrate to all
women
 Dark reform may be described as “immoral didacticism”
 Prostitution
 Exposing not only satanic evil but also .. Religion ,
sexuality and politics
 Hits upon a sensational combination

9. Able to spin a tale of evil of “ the power
of blackness” and demonstrate his fitness
for both classic literature and his
contemporary market place.
Demonstrates clearly not only the
difference between popular trend and
great literature but also their common
roots in popular culture.

10. Chetan Bhagat and his market
Why he Is
popular ?

12.  Knows the process of Production –
Marketing and consumption because
he learnt from IIM and IIT
 Knows how best to utilize the cultural
milieu and economical conditions of the
readers

13. Knows the demographic of India
“ Biographer Of India”
- Shashi Tharoor

14.  He deals with…..
Stands for youth
Problems of youth from the way young would like to
narrate
Length of books – just like Novella
“unput downable “
Simple narrative style of language

15. Understanding of target audience
and their zeitgeist – getting admission in IIM
and IIT, Call center- Job, entrepreneurship,
marriage, education system as enterprise.
Deals with current issues .

16. Epilogue and prologue is quite important
Radhika finds new path of
living with freedom
Military uncle understands
and accepts his daughter in
law as working woman

17. • media

18. Campus novel , campus slangs,
symbols

20.  Basic tone- Hindutva
3 Mistakes of my life
 Representation of youth – Indian culture
 Affordable price of novel - 90 to 150 Rs only.