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intro biz model generation 2011 0823 sz startup

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  • 1. Brief Introduction: Business Model Generation
    Shenzhen Startup Meetup
    August 23, 2011
    1
  • 2. Sourced fromwww.businessmodelgeneration.comWritten by: Alexander Osterwalderand Yves Pigneur
    2
    Note: original work has been adapted under the license:http://creativecommons.org/licenses/by-sa/3.0/
  • 3. Before we start, a Business Model is not a Business Plan.What is a Business Plan?
    A 30 page doc investors make you write, which they will not read.
    You (founder) should write one at the appropriate time.
    Typical format
    Executive Summary
    Company Overview
    Business Environment
    Detailed Company Description
    Company Strategy
    Financial Review
    Income Statement
    Balance Sheet
    Cash-flow Statement
    Action Plan
    3
  • 4. What is a Business Model?
    A business model describes the rationale of how an organization creates, delivers, and captures value.
    It can be described using nine basic building blocks that show the logic of how a company intends to make money.
    The nine blocks cover the four main areas of a business:
    Customers
    Offer
    Infrastructure
    Financial viability
    The business model is a blueprint for a strategy to be implemented through organizational structures, processes, and systems.
    4
  • 5. 9 Business Model Building Blocks
    Customer Segments
    An organization serves one or several Customer Segments.
     
    Value Propositions
    The way to it solves customer problems and satisfies customer needs.
     
    Channels
    VPs are delivered to customers through communication, distribution, and sales channels.
     
    Customer Relationships
    Customer relationships are established and maintained with each Customer Segment.
     
    Revenue Streams
    Revenue streams result from value propositions successfully offered to customers.
     
    Key Resources
    Key resources are the assets required to offer and deliver the previously described elements…
     
    Key Activities
    …by performing a number of Key Activities.
     
    Key Partnerships
    Some activities are outsourced and some resources are acquired outside the enterprise.
     
    Cost Structure
    The business model elements result in the cost structure.
    5
  • 6. Deeper Dive into the 9 Building Blocks
    6
    <slides omitted>
  • 7. 7
    The Business Model Canvas
  • 8. 8
    Example: Skype (Uses a “freemium” model)
    Let’s look at this closer. It’s a voice calling services company with the operating economics of a s/w company. No telco infrastructure.
  • 9. We’ve just scratched the surface
    Patterns of Business Models
    Unbundling Business Models
    The Long Tail
    Multi-sided Platforms
    Freemium models
    Open Business Models
    Design Techniques
    Customer Insights
    Ideation
    Visual Thinking
    Prototyping
    Storytelling
    Scenarios
    Strategy
    Business Model Environment
    Evaluating Business Models
    Blue Ocean Strategy
    Managing Multiple Business Models
    Process
    Business Models Design Process
    9
    Other Topics Beyond Business Models
    Writing Your Business Plan
    Sources of Funding
    How to Pitch to Investors
    What Investors are looking for
    Lean Development
    Corporate Identity
    The Customer Development Process (S Blank’s The 4 Steps)
    Customer Discovery
    Customer Validation
    Customer Creation
    Company Building
    Exits (Exit fast and exit often!)
    Much more!!
  • 10. No more slides, let’s start using the tool!
    10

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