intro biz model generation 2011 0823 sz startup

Brief Introduction: Business Model Generation
Shenzhen Startup Meetup
August 23, 2011
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Sourced fromwww.businessmodelgeneration.comWritten by: Alexander Osterwalderand Yves Pigneur
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Note: original work has been adapted under the license:http://creativecommons.org/licenses/by-sa/3.0/

Before we start, a Business Model is not a Business Plan.What is a Business Plan?
A 30 page doc investors make you write, which they will not read.
You (founder) should write one at the appropriate time.
Typical format
Executive Summary
Company Overview
Business Environment
Detailed Company Description
Company Strategy
Financial Review
Income Statement
Balance Sheet
Cash-flow Statement
Action Plan
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What is a Business Model?
A business model describes the rationale of how an organization creates, delivers, and captures value.
It can be described using nine basic building blocks that show the logic of how a company intends to make money.
The nine blocks cover the four main areas of a business:
Customers
Offer
Infrastructure
Financial viability
The business model is a blueprint for a strategy to be implemented through organizational structures, processes, and systems.
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9 Business Model Building Blocks
Customer Segments
An organization serves one or several Customer Segments.

Value Propositions
The way to it solves customer problems and satisfies customer needs.

Channels
VPs are delivered to customers through communication, distribution, and sales channels.

Customer Relationships
Customer relationships are established and maintained with each Customer Segment.

Revenue Streams
Revenue streams result from value propositions successfully offered to customers.

Key Resources
Key resources are the assets required to offer and deliver the previously described elements…

Key Activities
…by performing a number of Key Activities.

Key Partnerships
Some activities are outsourced and some resources are acquired outside the enterprise.

Cost Structure
The business model elements result in the cost structure.
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Deeper Dive into the 9 Building Blocks
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The Business Model Canvas

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Example: Skype (Uses a “freemium” model)
Let’s look at this closer. It’s a voice calling services company with the operating economics of a s/w company. No telco infrastructure.

We’ve just scratched the surface
Patterns of Business Models
Unbundling Business Models
The Long Tail
Multi-sided Platforms
Freemium models
Open Business Models
Design Techniques
Customer Insights
Ideation
Visual Thinking
Prototyping
Storytelling
Scenarios
Strategy
Business Model Environment
Evaluating Business Models
Blue Ocean Strategy
Managing Multiple Business Models
Process
Business Models Design Process
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Other Topics Beyond Business Models
Writing Your Business Plan
Sources of Funding
How to Pitch to Investors
What Investors are looking for
Lean Development
Corporate Identity
The Customer Development Process (S Blank’s The 4 Steps)
Customer Discovery
Customer Validation
Customer Creation
Company Building
Exits (Exit fast and exit often!)
Much more!!

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intro biz model generation 2011 0823 sz startup

by mikemichelini on Aug 23, 2011

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intro biz model generation 2011 0823 sz startup — Presentation Transcript