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Brief Introduction: Business Model Generation<br />Shenzhen Startup Meetup<br />August 23, 2011<br />1<br />
Sourced fromwww.businessmodelgeneration.comWritten by: Alexander Osterwalderand Yves Pigneur<br />2<br />Note: original wo...
Before we start, a Business Model is not a Business Plan.What is a Business Plan?<br />A 30 page doc investors make you wr...
What is a Business Model?<br />A business model describes the rationale of how an organization creates, delivers, and capt...
9 Business Model Building Blocks<br />Customer Segments<br />An organization serves one or several Customer Segments.<br /...
Deeper Dive into the 9 Building Blocks<br />6<br /><slides omitted><br />
7<br />The Business Model Canvas<br />
8<br />Example:  Skype   (Uses a “freemium” model)<br />Let’s look at this closer. It’s a voice calling services company w...
We’ve just scratched the surface<br />Patterns of Business Models<br />Unbundling Business Models<br />The Long Tail<br />...
No more slides, let’s start using the tool!<br />10<br />
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  1. 1. Brief Introduction: Business Model Generation<br />Shenzhen Startup Meetup<br />August 23, 2011<br />1<br />
  2. 2. Sourced fromwww.businessmodelgeneration.comWritten by: Alexander Osterwalderand Yves Pigneur<br />2<br />Note: original work has been adapted under the license:http://creativecommons.org/licenses/by-sa/3.0/<br />
  3. 3. Before we start, a Business Model is not a Business Plan.What is a Business Plan?<br />A 30 page doc investors make you write, which they will not read. <br />You (founder) should write one at the appropriate time. <br />Typical format<br />Executive Summary<br />Company Overview<br />Business Environment<br />Detailed Company Description<br />Company Strategy<br />Financial Review<br />Income Statement<br />Balance Sheet<br />Cash-flow Statement<br />Action Plan<br />3<br />
  4. 4. What is a Business Model?<br />A business model describes the rationale of how an organization creates, delivers, and captures value.<br />It can be described using nine basic building blocks that show the logic of how a company intends to make money. <br />The nine blocks cover the four main areas of a business: <br />Customers<br />Offer<br />Infrastructure<br />Financial viability<br />The business model is a blueprint for a strategy to be implemented through organizational structures, processes, and systems.<br />4<br />
  5. 5. 9 Business Model Building Blocks<br />Customer Segments<br />An organization serves one or several Customer Segments.<br /> <br />Value Propositions<br />The way to it solves customer problems and satisfies customer needs.<br /> <br />Channels<br />VPs are delivered to customers through communication, distribution, and sales channels.<br /> <br />Customer Relationships<br />Customer relationships are established and maintained with each Customer Segment.<br /> <br />Revenue Streams<br />Revenue streams result from value propositions successfully offered to customers. <br /> <br />Key Resources<br />Key resources are the assets required to offer and deliver the previously described elements… <br /> <br />Key Activities<br />…by performing a number of Key Activities. <br /> <br />Key Partnerships<br />Some activities are outsourced and some resources are acquired outside the enterprise. <br /> <br />Cost Structure<br />The business model elements result in the cost structure.<br />5<br />
  6. 6. Deeper Dive into the 9 Building Blocks<br />6<br /><slides omitted><br />
  7. 7. 7<br />The Business Model Canvas<br />
  8. 8. 8<br />Example: Skype (Uses a “freemium” model)<br />Let’s look at this closer. It’s a voice calling services company with the operating economics of a s/w company. No telco infrastructure.<br />
  9. 9. We’ve just scratched the surface<br />Patterns of Business Models<br />Unbundling Business Models<br />The Long Tail<br />Multi-sided Platforms<br />Freemium models<br />Open Business Models<br />Design Techniques<br />Customer Insights<br />Ideation<br />Visual Thinking<br />Prototyping<br />Storytelling<br />Scenarios<br />Strategy<br />Business Model Environment<br />Evaluating Business Models<br />Blue Ocean Strategy<br />Managing Multiple Business Models<br />Process<br />Business Models Design Process<br />9<br />Other Topics Beyond Business Models<br />Writing Your Business Plan<br />Sources of Funding<br />How to Pitch to Investors<br />What Investors are looking for<br />Lean Development<br />Corporate Identity<br />The Customer Development Process (S Blank’s The 4 Steps)<br />Customer Discovery<br />Customer Validation<br />Customer Creation<br />Company Building<br />Exits (Exit fast and exit often!)<br />Much more!!<br />
  10. 10. No more slides, let’s start using the tool!<br />10<br />
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