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    intro biz model generation 2011 0823 sz startup intro biz model generation 2011 0823 sz startup Presentation Transcript

    • Brief Introduction: Business Model Generation
      Shenzhen Startup Meetup
      August 23, 2011
      1
    • Sourced fromwww.businessmodelgeneration.comWritten by: Alexander Osterwalderand Yves Pigneur
      2
      Note: original work has been adapted under the license:http://creativecommons.org/licenses/by-sa/3.0/
    • Before we start, a Business Model is not a Business Plan.What is a Business Plan?
      A 30 page doc investors make you write, which they will not read.
      You (founder) should write one at the appropriate time.
      Typical format
      Executive Summary
      Company Overview
      Business Environment
      Detailed Company Description
      Company Strategy
      Financial Review
      Income Statement
      Balance Sheet
      Cash-flow Statement
      Action Plan
      3
    • What is a Business Model?
      A business model describes the rationale of how an organization creates, delivers, and captures value.
      It can be described using nine basic building blocks that show the logic of how a company intends to make money.
      The nine blocks cover the four main areas of a business:
      Customers
      Offer
      Infrastructure
      Financial viability
      The business model is a blueprint for a strategy to be implemented through organizational structures, processes, and systems.
      4
    • 9 Business Model Building Blocks
      Customer Segments
      An organization serves one or several Customer Segments.
       
      Value Propositions
      The way to it solves customer problems and satisfies customer needs.
       
      Channels
      VPs are delivered to customers through communication, distribution, and sales channels.
       
      Customer Relationships
      Customer relationships are established and maintained with each Customer Segment.
       
      Revenue Streams
      Revenue streams result from value propositions successfully offered to customers.
       
      Key Resources
      Key resources are the assets required to offer and deliver the previously described elements…
       
      Key Activities
      …by performing a number of Key Activities.
       
      Key Partnerships
      Some activities are outsourced and some resources are acquired outside the enterprise.
       
      Cost Structure
      The business model elements result in the cost structure.
      5
    • Deeper Dive into the 9 Building Blocks
      6
      <slides omitted>
    • 7
      The Business Model Canvas
    • 8
      Example: Skype (Uses a “freemium” model)
      Let’s look at this closer. It’s a voice calling services company with the operating economics of a s/w company. No telco infrastructure.
    • We’ve just scratched the surface
      Patterns of Business Models
      Unbundling Business Models
      The Long Tail
      Multi-sided Platforms
      Freemium models
      Open Business Models
      Design Techniques
      Customer Insights
      Ideation
      Visual Thinking
      Prototyping
      Storytelling
      Scenarios
      Strategy
      Business Model Environment
      Evaluating Business Models
      Blue Ocean Strategy
      Managing Multiple Business Models
      Process
      Business Models Design Process
      9
      Other Topics Beyond Business Models
      Writing Your Business Plan
      Sources of Funding
      How to Pitch to Investors
      What Investors are looking for
      Lean Development
      Corporate Identity
      The Customer Development Process (S Blank’s The 4 Steps)
      Customer Discovery
      Customer Validation
      Customer Creation
      Company Building
      Exits (Exit fast and exit often!)
      Much more!!
    • No more slides, let’s start using the tool!
      10